Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are many ways to do business on the internet - and, not surprisingly, a lot of ways to both make and lose money. Mainly, I'm focusing on eCommerce sites intended to sell products of various kinds. Not every factor is going to apply to every site, but since a major failing of many internet entrepreneurs is the lack of multiple income streams, you'd do well to carefully consider all factors and apply them as needed in developing alternate revenue streams.

On examining your eCommerce web site, put some serious thought into how you can provide personal attention to each visitor. The idea here is a process of personalization through which each visitor, if they wish, can develop a unique experience of your site.

Provide options through which the user can alter layout, colors, etc. Give customers the capability to create their own personal pages on your site. Perhaps offer a simple and easy to provide service to registered customers, such as free email accounts.

As well as building loyalty and stickiness, such features also build your customer database. Scripts are also available which will allow on-the-spot personalization based on responses to a series of questions. You can also use this kind of script to focus your sales message more tightly to the user's expressed interests. This technique has been reported to substantially increase conversion rates.

Free services which can be provided on autopilot can be a virtually endless source of targeted customers. Everything from free email to blog hosting, opt-in list building to free advertising forums, all operate on the same principle as building a list through a newszine, white papers, free ebooks or whatever. In return for registration, e.g. name and confirmed email, you provide a service that your visitors desire. The exchange of value is critical. The more valuable the service that you offer, the more willing people are to provide their information. Careful structuring can allow you to collect significant marketing information on your registered users which would allow well-targeted marketing campaigns.

Never lose track of a customer. Maintaining a database of customers with any of their prior purchases, interests, and so on, allows you to provide personalized purchase suggestions and special offers. The life-long value of a happy customer may be difficult to estimate accurately, but it's far easier to sell to existing customers than to be continuously forced to acquire new ones.

Even if you only have a single product now, you will eventually have expand your product line(s). Don't throw a buyer away. Stay in touch, offer information, occasionally recommend a high quality product you use and value. Build trust through value and quality. It's nearly impossible to over-emphasize this point. Look to the long term and plan ahead. Every serious marketer needs to do this.

To further expand the human dimension, you can add forums and chat rooms. Provide a variety of means to acquire visitor input. On site surveys and questionnaires, email surveys and opinion polls can not only increase your customers' sense of being in contact with real people who value their opinions and ideas, but also provide exceptionally useful information for refining your marketing and sales tactics. Loyalty programs and affinity networks can also help.

This is a lot like beating a real dead horse, but... Reliability and security are crucial. If your eCommerce site is big enough and busy enough, multiple parallel servers, redundant hardware, use of fail-safe technology, fast technical support service, high quality encryption, valid certificates, high quality payment processors and excellent firewalls will all allow you to ensure your customers that their data is safe, their orders are handled properly and nobody's getting their credit information that shouldn't. Many people still are extremely hesitant to purchase on-line because of fears of identity and/or credit card theft. You can't ignore this issue and hope to succeed.

Right now you may not need (or want to pay for) parallel servers, redundant hardware and fail-over technology, but don't ignore the rest. You depend on your eCommerce hosting provider to keep your business running. So think carefully and do some serious research. Overloaded servers, lack of redundant network connections, slow technical support, poor backup procedures can create a nightmare situation for both you and your customers

As a final consideration for this part, smooth out your customer contact and support procedures. If multiple staff might come into contact with your customers (chat, phone or email) , providing all of them with the same (and useful) information about the customer, prior orders, any previous or current problems and so forth, can avoid a lot of potential frustration - and lost orders or, worse, a customer lost forever.

It can be incredibly irritating to have to tell the same story over and over, getting bounced from one person to another when no information ever seems to have been recorded. While it may cut down on repeat complaints, that's usually because the customer is gone forever. Construct your systems so that no information is lost and so that the data needed to be responsive and helpful is instantly available. In doing this consider that some information which customers may not feel comfortable about everyone knowing should be restricted to those who would actually need it.

Doing these things right can add significant credibility and usability to your online business, as well as build a loyal customer base which actually enjoys dealing with your eCommerce business. When you reach that stage, you're there - the true win-win situation that's makes an outstanding eCommerce web site.

Copyright 2005 Richard Keir

Richard teaches, trains and consults, on and off-line, on business and professional presentations, eCommerce, site building and programming. And writes a lot.

Visit http://www.building-ecommerce-websites.com for articles, information, resources and links and check our blog at http://www.building-ecommerce-websites.com for opinion and ideas.

Northbrook Cadillac Deville rentals .. Lockport Chicago limo O’Hare
In The News:

Kurt "CyberGuy" Knutsson explains how you can creatively repurpose your old unused Android devices, which are full of potential and hidden value.
Mech the super-humanoid robot can lift up to 132 pounds and is designed to tackle stressful and repetitive tasks that often lead to workplace injuries.
Double-clicking is something we all do, often without giving it a second thought. But it could be giving hackers permission to do something dangerous.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt the CyberGuy offers some of his easy expert tips to free up storage space on your Android if your device is running short on storage.
You can reset your internet router remotely if you're not home when your power goes out. Kurt "CyberGuy" Knutsson explains how this can be done.
The EO Canopy is a self-sustaining, solar-powered camping platform designed to provide all the comforts of home while completely off the grid.
Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.
Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.
FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.
Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.
Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.
This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.
Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.
Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.
The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.
With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.
Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.
Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.
Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.
Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.

10 Tips For Running A Profitable Web Site

1. Address your targeted audience on your business site. Example:... Read More

12 Essential Tips to a Professional Business Website

1. Choose a big enough font size. A size 12... Read More

Search Engines and Customers Want Focused Web Site Content

How do you decide on the content, products and or... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

I Did It: Six Months to a Successful Website

For years now I've been looking to start my own... Read More

Your Website Reflects Your Business

Some left shoes are in isle 5, while the right... Read More

Build It and They Will Come

Build it and they will come is not always true;... Read More

HTML Editors - How to Choose the Right One for Building Your Websites

There are lots of HTML editors on the market, however,... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web... Read More

Be Creative Before You Purchase Or Create A Website

Before you jump into spending coutnless hours on designing and... Read More

Entangled in the World Wide Web

I am just a learner who likes to delve in... Read More

Web Site Development Process - The Life-cycle Steps

A system development process can follow a number of standard... Read More

WYSIWYG Versus Coding: HTML With A Purpose

After years of working with entrepreneurs who developed their first... Read More

What is The Google Toolbar?

No matter what browser you may want to use, you... Read More

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page?Do you exchange reciprocal... Read More

35% Revenue Increase? from Your Website!

2 Golden Rules for an Engaging Website35% of visitors fail... Read More

The Secret Benefit Of Accessibility: Part 1 - Increased Usability

Web accessibility has so many benefits that I really do... Read More

7 Questions to Understand Your Customer Better

Customer service questionnaires can help your clients better understand their... Read More

Create Huge Income From Your Web Site - 10 Easy Ways

The cost of setting up a web site is dirt... Read More

Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth

Are bloated images slowing down your web site and causing... Read More

Why You Need A Web Site

"I have a small business with just a couple of... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an... Read More

What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

In my previous life.....Actually, my previous JOB life, I was... Read More

Website Strategy!

A website lets you put your products in front of... Read More

But My Business Doesnt Need A Website!

Revenues are often lost because many business owners don't see... Read More

Beason Mercedes Benz s500 rentals ..