Home
>
Web Development
>
Creating a Sticky Web Site

Creating a Sticky Web Site

When used to describe a web site, the term "sticky" refers to a site that is able to get viewers to stay at the site longer and come back frequently. Sticky web sites are more likely to turn viewers into customers.

10 Ways to Make Your Web Site "Sticky"

1. Keep content fresh! Feed daily news or update the site frequently with new information.

2. Use appropriate interactive tools for feedback and user participation such as chat rooms, discussion boards, polls and surveys, or feedback forms.

3. Teach your viewers. Adding tutorials and quick how-to articles to your site is a great way to bring viewers back. Proving you're an expert in your field will also help turn viewers into customers.

4. Offer an electronic newsletter. Allow viewers to subscribe to your "e-newsletter" and include advertisements or descriptions of your new products and services in the newsletter.

5. Keep your web site pages light in content. In other words, don't fill the screen with a lot of text and expect your viewers to stick around!

6. Make the navigation intuitive. Use familiar navigation tools such as hyperlinks, buttons, or pull-down menus. Ask others to navigate your site and give you feedback. Better still, make it possible for viewers to provide feedback when they're not able to find what they're looking for.

7. Give something away for free and hold a contest that allows viewers to enter daily! What better prize to give away than your products or services?

8. Brand your web site with your corporate identity. Make sure your logo is on the site and visible to the viewer. Displaying the web site's address on the page along with your organization's contact information will help them find their way back to you.

9. Provide value-add information to your viewers. This could include recommended books, tips, top tens, product manuals, tools for download, or other useful information.

10. Make your site visually appealing and easy to read. Dark text on a light background is more apt to keep your viewers reading. Keep the graphics to a minimum, though! Excessive use of graphics will force your pages to load slower and potentially turn your viewers away.

Sherry Schuller is President of ViralCommerce.com and Zabbo Communications. She is the founder of the Conference on Strategic Growth for Businesses and Entrepreneurs, co-author of 222 Ways to Entrepreneurial Success, and has assisted many organizations with strategic planning, branding, marketing, advertising design, training, and application development. She was previously an Internet Specialist for IBM's leading North American distributor, Business Partner Solutions (now Avnet), and an independent consultant for various firms, including PRIMEDIA, Inc., the leading provider of targeted content and integrated marketing solutions in consumer and business-to-business sectors.

Batchtown Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Creating a Sticky Web Site

Web Development