If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site.
If you are able to achieve credibility then you will be miles ahead of your competition. So many websites are missing this vital element of doing business. A fancy website with bells and whistles is nothing if it cannot make a sale. I will show you 10 simple things that you can do on your site to establish credibility.
10 Credibility Tips:
1. Be consistent in everything you do and say on your website. If you change your policies all the time people will mistrust you. State your values and policies clearly on your website.
2. Put your customer first. This is done by writing specific text geared toward your customers about satisfaction guarantee, refund policies, frequently asked questions, and any other pertinent information. Tell them why they should buy from you and not someone else. What do you have to offer that the others do not.
3. Only offer high quality products and services. You do not want to sell substandard items as although you might make an immediate sale you will not gain repeat business. Repeat business is the key to profits. Offer guarantees and refunds.
4. When advertising state the truth. Do not embellish and make claims that are false. If your customer is not satisfied at the end of the sale because of overstated claims you will loose trust and future business.
5. Use testimonials. Contact past customers and ask for their opinion and post it on your site. Testimonials add validity to your products and make it easier to justify the purchase.
6. Establish yourself as an expert in your field. One way to do this is to add a discussion board on your site and be a regular contributor. Another is to post articles weekly on your site related to your topic.
7. Make your presence known. Create your own ezine and offer valuable tips, articles and insights into the topic your website specializes in. This gives people free valuable information, and will keep your business in their mind so when they need another product they will think of you.
8. Make sure you have prompt delivery of your products. People who make purchases do not want to wait long their items. If you are selling a digital product offer immediate download. If you are shipping an item get it in the mail within a day or two. You can even offer different shipping methods- its all about customer service.
9. Make sure your site has contact information. Include a valid email address, and/ or a contact form, business address, and phone number on your site so if your customer has questions or concerns they can contact you. Make sure you respond back in a timely manner.
10. Include an about me page. Tell them about yourself and how you got into the business. Include pictures. This humanizes you and makes the potential customer feel more at ease in purchasing from you.
Remember strong credibility takes a long time to be developed. It can take seconds to destroyed. Be honest, personable and put the customer first. By following these 10 ideas above you will beat out your competition and on your way to having a successful business.
Laurie Winslow is the owner/ webmaster of http://www.internetmoose.com, a website business dedicated to helping other online internet businesses succeed by offering free webmaster tools, articles, wholesale directories, auction tips, ebooks, and software.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareNo matter what browser you may want to use, you... Read More
If you haven't made the sales and built your clients... Read More
Recently, a friend asked "What's the deal with those DIY... Read More
A website lets you put your products in front of... Read More
Does your website have a links/resources page?Do you exchange reciprocal... Read More
There is an ongoing debate about web copy. Some say... Read More
The first thing my business consultant (read brother-in-law) asked me,... Read More
Optimal website design is the art of logical navigation.It will... Read More
Everyday thousands of new businesses make the leap and take... Read More
Succeeding with an eCommerce website is a dream for many... Read More
Starting and maintaining a business is challenging enough without the... Read More
In about the Time it takes to Watch a Reality... Read More
Making a web site is easy. Making a good web... Read More
A website is the most versatile and cost-effective marketing tool... Read More
Developing a website with content that entices visitors to return... Read More
When building a relationship, listening is more important than talking.A... Read More
Selecting the Perfect Domain NameThe first issue I have with... Read More
In this day and age most businesses consider having their... Read More
If you have your own business website and you are... Read More
1) Data CaptureOne easy way to collect e-mail addresses and... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
One of the biggest mistakes that most online retailers make... Read More
Design and layout can make your communication come alive and... Read More
80% of your Web site is Maintenance!Once your Web site... Read More
From early days of www, the Internet sites that are... Read More
Antigo wedding limo ..1. As the first step, "Hire a web designer."First create... Read More
In the time that I have been using the Internet,... Read More
Starting an internet business can be confusing to non-veterans. The... Read More
One of the things that Internet excels is disseminating information... Read More
Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More
The growth in Internet usage around the world is astounding... Read More
The Internet is being used by local service business to... Read More
Every good Internet business understands the value of conversions versus... Read More
If you've been developing websites on Mars for the past... Read More
Never has competition been so difficult in the Internet world.... Read More
How do you decide on the content, products and or... Read More
Project Safekids provides webmasters a valuable tool which could save... Read More
Your web site will be your window to the world.... Read More
The big thing these days is your ability to capture... Read More
If you were asked to put a value on your... Read More
I've heard several prominent web marketers mention in their classes... Read More
While it may seem like a "quick and easy" task,... Read More
If you're fairly new to the Internet scene, you may... Read More
1. Choose a big enough font size. A size 12... Read More
Through the explosive growth of the Web, companies have realized... Read More
Functions and Subroutines in ASP If you read... Read More
If you're an up and coming graphic/web designer just out... Read More
A website lets you put your products in front of... Read More
If you haven't made the sales and built your clients... Read More
Many small businesses have the misconception that their business can... Read More
Web Development |