Home
>
Web Development
>
Developing A Website: 10 Tips For Getting Started

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.

Building a website can be a long and arduous procedure if you are not sure what you are doing. However, if you have a clear focus as to what you expect your website to do for your business/organization, things will flow much more smoothly. The purpose can be anything from selling widgets online to keeping members of your soccer team updated. Regardless, figure that out before setting sail on your journey.

2. Establish your target audience.

Your target audience will affect what sort of content your site includes as well as how it will look and function. Obviously, writing for kids will be much different than writing for adults. For business websites, a narrow and specific target market, will not only make it easier for you to market your product or service, it will also make it easier for customers and clients to find you.

Also, consider how many graphics and "bells and whistles" you'll want. If your audience is not very computer literate and generally includes people with slow Internet connections, it doesn't make sense to include large, slow-loading graphics, animations, and video clips. You want your site to be user friendly and don't want your visitors to leave because they've become frustrated with the navigation or because your website loads too slowly. Conversely, if your audience is the younger generation, including flashy graphics and other "fun" elements might be more appropriate and even necessary to grab their attention.

3. Determine your budget.

One can spend anywhere from $99 to $10,000+ dollars on having a website developed. Your purpose should help you decide on your budget. Remember, a website should ideally be a work in progress. Don't worry if you can't do everything you want with it initially - you can always add to it later, and it will work better for you and your customers if you keep it up-to-date and fresh.

4. Assess the value of your time.

Many people have undertaken to create their own websites, especially with the advent of desktop publishing programs. Still, they expend a huge amount of time and energy and end up unsatisfied with the results. While it may be true that "anyone" can design a website, the same could be said about any type of work. If it takes you hours and plenty of frustration to cut your own hair, wouldn't you be better off going to a barber or hairdresser?

If you have a flair for design, feel confident in your writing and marketing skills, and have the time, knowledge, and passion to build your own website, go for it! If your time would be more productive doing your own work and contracting out the web creation, that might be worth considering.

5. If hiring a professional website designer, make sure you are comfortable working with him/her.

Do you feel he or she understands your vision? Does he or she provide useful ideas and solutions you hadn't thought about? Have you looked through his or her past work? Do you feel like you're getting professional service? Is the price right for your budget? What is included in the fee you will be paying?

6. Think about how you'd like the website to look and function.

Often you will have a logo and/or other graphics you'd like to build a design around. You probably have some colour and style preferences. Perhaps a certain font has caught your eye. If you're stumped and lacking ideas, go surfing! Look through a wide variety of websites - both your competitors' and other successful businesses/ organizations. Write down (or bookmark) the sites you like and what appealed (or didn't appeal) to you. Do the same with magazine ads. You'll get a lot of inspiration.

7. Organize and formulate a layout for the information you'd like to include.

Assign page names to each distinct "chunk" of information and, if the total number of pages is sufficiently high (over 12, as a rule of thumb), group them into sections. This will make navigating through your site that much easier. Your designer should be able to make some recommendations in this area.

8. Make sure you understand the importance of effective website copy (text).

Your website copy will be determined by your purpose and your audience. On the Internet, people have very short attention spans. If they don't get the information within a few seconds they'll usually move on to the next website - possibly your competition's. Furthermore, the more you know about writing web copy, the more customers you will draw in. You can learn some basic copywriting skills yourself, or you can hire a professional copywriter to write it for you. Always make sure you know what you want to say and say it concisely. If you have the need for a lot of text that can always follow further down the page or on another page.

9. Choose a domain name and find a hosting company.

Your website will need to reside somewhere so that others will be able to access it. And, you'll probably want to register a domain name, such as www.mybusiness.com. Doing so rather than using the long, awkward name (and free web space) provided by your Internet Service Provider (ISP), sounds much more professional and is much easier for customers to remember. Choosing a good domain name can also help you get found in search engines, such as Google. You'll also get related email addresses, such as info@mybusiness.com, which, again, sound professional and reinforce your domain name. There are plenty of hosting companies out there at a variety of prices. Find one that suits your needs. Your web designer or marketing consultant should be able to help you with all of the above.

10. If you have a business website, develop a strategy on how you will market it.

Having a website without visitors will get you nowhere. An analogy is writing a fantastic book, hiding it in the library, and not telling anyone about it. You will need to drive traffic to your site. There are numerous ways to do this. You can either learn to do this yourself, or hire a marketing professional to help you. Although hiring someone will increase your initial costs, it can pay off in the long run when you have more potential customers visiting your site, and ultimately increasing your sales.

? Juliet Austin & Nathaniel Richman, 2005.

Juliet Austin is a Marketing Coach, Consultant & Copywriter who assists counselors, healing professionals and socially responsible business owners in marketing their practices and businesses. Juliet can be reached at: http://julietaustin.com/

Nathaniel Richman is a Web Designer/Developer who assists socially responsible businesses and organizations to promote themselves by creating unique, professional websites and other multimedia applications, such as CD-ROMs and newsletters. Nathaniel can be reached at: http://julietaustin.com/

Together, Juliet and Nathaniel provide a unique website design and promotional service to help professionals, businesses and organizations make the most out of their websites. Visit their blog at: http://julietaustin.com/

The authors grant reprint permission so long as the article and contact by-line remain intact.

maide service in Lincolnshire ..

In The News:

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

Developing A Website: 10 Tips For Getting Started

Web Development