Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!

Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers.

I have randomly chosen Watkins to design a marketing approach but you will see how to apply this concept to any direct sales company.

Now let's sort through the steps of developing your online marketing plan.

Become an expert.

Be an expert on your products, your corporate website, and your current and potential customers. If you don't see yourself as an expert about your products, your company... that is your first step.

Don't try to market or pay for advertising without knowing your products and the people that would love them!

When you are comfortable with the products you offer on your corporate website begin to brainstorm about how to connect your products to internet customers.

On paper list the different categories of products with a list of potential "markets" you can target. You are ready to start your marketing plan itself.

Find your niche market.

In our example of Watkins, there is a potential market with women that are homemakers, enjoy cooking, love to entertain or create family memories with cooking traditions but remember men love to cook too.

There is a very wide range of the ages, the groups within that cook and entertain. By studying your potential customers, a theme will emerge.

Let's look at "cooking from scratch."

To know your customers, do this exercise:

Think cooking. Think old fashioned values. Think food and family traditions.

Where would they go on the internet for ideas, menus, recipes and more? Use search engines for your initial search to find a few solid popular websites. As most well built website have links within their categories, visit their links or resources to find other similar sites.

Look for homemaking, cooking, familiy focused and entertaining sites with message boards, newsletters and articles.

You are finally nudging closer to your niche market, your potential customers.

Once you have found a few websites that cater to your market, stop and study the sites. Read the articles and visit the message boards. Message boards often have posts asking for advice or recipes. Articles may have ratings by visitors which tell you more about what readers want to see. learn what kind of information your potential customers may be looking for, what they want to learn and do.

Sign up for the site's newsletter. You will learn a great deal from the newsletter. Read the articles, hints and ads in the newsletter.

Start writing.

Submit your articles, recipes and kitchen hints both to site owners that accept submissions but you can also contact the publisher of the newsletters too.

It's very important to remember not to write about your products Write about anything connected to the homemaking, cooking, entertaining site....keep your written article focused along the theme of the website you have found.

Your articles should reflect your knowledge, your passion whether it be crafts for kids or organizing a closet.

Sell outside the article.

You do not need to sell within the article or post. On the power of your words, your writing, they will learn about you, your business in your "resource box." When a reader enjoys your article, connects with your writing, they will feel compelled to click on your link.

You have made your first contact with your market through creative marketing.

This is your best marketing strategy for your corporate website. Continue to post ads on message boards that allow you to but often that serves you best with recruiting for your direct sale team.

Your products, whether it is Discovery Toys or Tupperware, are best presented online in your resource box as you build your reputation as fun, knowledgeable and credible. Over time and repeated exposure online, your name will become synonymous with your product and your company.

That once limiting corporate website will be the link between you and your customer. Your success with your business and corporate site will be based on creating a market for You.

Tammy Ames
Owner of Wahm Connections http://www.wahmconnections.com - Publisher of Wahm Connections Weekly Online. Send a blank email to http://www.wahmconnections.com to subscribe to her dynamic weekly ezine available in both email text or html online. Free weekly subscriber ads available.

Ancona limousine airport .. Lockport Chicago limo O’Hare
In The News:

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.
Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.
Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.
Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.
There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.
These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.
Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?
Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.
Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.
Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.
Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.
Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.
Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.
Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.
With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.
The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.
Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.
Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Email Addresses in Web Pages

You want to give your site's visitors a way to... Read More

The Birth of a Professional Web Site

The Internet has opened a whole New World of opportunity... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

Trust Us! Sending Credible Messages

A company must earn and keep trust or sales don't... Read More

Website Sales: 10 Reasons Why People Dont Buy From You

You've put up a website to promote a product or... Read More

CSS - Maximum Benefits

What is CSS?CSS is a simple file which controls the... Read More

The Secret Benefit Of Accessibility: Part 2 - A Higher Search Engine Ranking

An additional benefit of website accessibility is an improved performance... Read More

How to Get a Knock Out Website!

The first step in setting up an online business...Starting an... Read More

Are Web Graphics Stealing Your Money?

They might not be wearing a mask and carrying a... Read More

Do You Need a Web Database?

Does My Web Site Require A Web Database?If your web... Read More

The Importance of Website Stats to You

One of the best tools you have as a webmaster... Read More

UK Online Shopping with an Edge, for Buyers and Sellers Alike

Any new website competing on the internet, needs to take... Read More

I Want To Be A Freelancer

So you have decided that you want to do freelance... Read More

FREE Amber Alert Tickers for Your Website

Project Safekids provides webmasters a valuable tool which could save... Read More

Building Websites with Directory Generator

Directory Generator, a product from Armand Morin and Marc Quarles,... Read More

Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

Instant Relevant Web Site Content - No Its Not a Bot

In about the Time it takes to Watch a Reality... Read More

KISS Your Website!

Many web developers today are starting to KISS their website,... Read More

Five Question-Five Minute Web Makeover Quiz

If you haven't made the sales and built your clients... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

Frequent Business Question: How Do You Start a Web Business?

Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More

Build a Web Site that Works...Even for a Safari Hobby!

My life's greatest passion is a safari hobby. And what... Read More

Create Huge Income From Your Web Site - 10 Easy Ways

The cost of setting up a web site is dirt... Read More

12 Tips To Great Websites

Why do some sites succeed while the vast majority of... Read More

Three Things Every Website Should Do

When I started my company in 2002, I knew I... Read More

Buffalo Grove cheapest limo ..