Home
>
Web Development
>
Getting One-way Inbound Links: the 5 Major Strategies

Getting One-way Inbound Links: the 5 Major Strategies

With search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links. Yet there's perennial interest in alternative linking strategies. Why? Perhaps because the five major effective strategies involve a certain amount of hard work, and for many people, SEO is an endless magic bean hunt. So, before looking at those five most effective strategies, let's look at some of the supposedly easier alternatives.

Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on down the line. If you think this will work, let's just say I admire your ability to maintain a childlike innocence despite all the mean names I'm sure everyone calls you.
Many one-way inbound linking strategies fall into the great-if-you-are-lucky-enough-to-get-it category, such as winning a web award or being featured on a high-PageRank website just for being so great.
Other one-way incoming link strategies are in the this-will-take-forever-to-get-anywhere category, such as offering to provide testimonials to all your vendors in exchange for a link to your site. (Hint: If you can get more than twenty links that way, you probably need to simplify your supply line.)

Now, on to the five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some of the more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage in the one-way link hunt.

1. Waiting for Inbound Links

If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons:

Unfortunately, "eventually" can be a very long time.

There is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?

2. Triangulating for Inbound Links

Search engines will have a tough time dampening reciprocal links if the reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeating the link-dampening ambitions of Google and the rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:

You need to have more than one website. Stop laughing! There really are businesses that only have one website! In fact, they may be your clients someday.
The work required to set up this kind of arrangement and verify compliance is not insignificant. The process cannot be automated to the same extent as direct one-to-one reciprocal linking.
As with traditional reciprocal links, a very big drawback is that the links are mostly on "Resources" pages that are just lists of links. There's only a small chance of getting significant traffic from these links. Plus, any "Resource" page may well eventually become an easy target for link dampening, if that hasn't happened already.

3. Submitting for Incoming Links

They are the legendary fairy lands of SEO: PageRank-passing, no-fee-charging, non-corrupt and actually well-run directories of relevant links. Yes, they really do exist. An SEO friend tells me he knows 200 good ones just off the top of his head. Plus, there are other kinds of directories: directories of affiliate programs, of websites using a certain content management system, of websites whose owners are members of this or that group, of websites accepting PayPal, etc. etc.

Ah, a link in a PageRank-passing link directory: it's a good deal if you can get it. But let's say you do get links from all 200 such directories and a hundred more from the little niche directories--now what?

4. Paying for Inbound Links

Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO:

The cost of the hundreds of links required for substantial search engine traffic can become prohibitive.

As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up.

Google is actively trying to dampen the impact of paid links on rankings, as revealed in various patent filings.

Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank." But identifying appropriate PageRank-passing paid link partners is quite a task in itself.

Google is actively trying to dampen the impact of any "artificial" linking campaign. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," since the vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worth the expense.

5. Distributing Content All of the above four inbound-link-generating methods really do work. But it is the fifth method of getting one-way inbound links that is the most promising: distributing content

The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about the author" paragraph at the end of the article.

The beauty of distributing content for links is that the links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on the value of your site.

The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And on the internet, one-way inbound links are a very good thing.

In conclusion, there are a number of ways of getting one-way inbound links, and if you're smart, you'll use all of them.

About the author Joel Walsh is the owner of UpMarket Content, where you can get a content distribution campaign managed from soup to nuts, and guaranteed to get you at least one hundred one-way inbound links for every three articles. check out this guaranteed website promotion content distribution package: check out this guaranteed website promotion content distribution package:

Bedford Park travel from Midway .. Lockport Chicago limo O’Hare

In The News:

Double-clicking is something we all do, often without giving it a second thought. But it could be giving hackers permission to do something dangerous.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy offers some of his easy expert tips to free up storage space on your Android if your device is running short on storage.

You can reset your internet router remotely if you're not home when your power goes out. Kurt "CyberGuy" Knutsson explains how this can be done.

The EO Canopy is a self-sustaining, solar-powered camping platform designed to provide all the comforts of home while completely off the grid.

Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.

Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.

FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.

Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.

Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.

This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.

Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.

Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.

The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.

With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.

Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.

Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.

Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.

Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI warns that some free online document converters load malware onto people's computers, making their private information vulnerable to attack.

Getting One-way Inbound Links: the 5 Major Strategies

Web Development