Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:
1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.
2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.
3) Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space.
Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side.
But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.
4) Insert the keyword into your title tag: In the source code of most pages are "header tags" (also known as Meta tags), which help search engines understand the content of the page.
To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed)
5) Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword.
6) Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Meta tag has become less popular, it doesn't hurt to put your keywords here.
7) Place your keyword in the header: When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller.
8) Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape.
The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results.
If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords unless they are extremely competitive.
To professionally optimize your site and have top ten ranking for more than 10 phrases at a low cost, you need to appoint an India Web Design Company like Calcutta Web Developers to develop your web site and then optimize the web pages. The service is technically termed as Search Engine Optimization or SEO.
SEO with 6 yr exp
car service from Midway Burlington .. Lockport Chicago limo O’HareI still remember it very clear ... It was almost... Read More
Before you start building your site, ask yourself "WHY?". Why... Read More
When you take a look at the most visited sites... Read More
Selecting the Perfect Domain NameThe first issue I have with... Read More
A system development process can follow a number of standard... Read More
Often time I've browsed sites and seen the same thing... Read More
See how you can create graphic effects on text with... Read More
You know exactly what your organisation does and what your... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
Looks like every client wants a Flash site these days... Read More
Absolutely everything stems from the purpose of your website -... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
When web content gets discussed on webmaster bulletin boards, the... Read More
Go to any internet marketing forum you want these days... Read More
One of the most important parts of establishing a new... Read More
Now that you have got your domain name registered, your... Read More
Are you aware that 90% of the websites on the... Read More
Every small business owner knows that they need a website,... Read More
The big thing these days is your ability to capture... Read More
So you have a good idea for a business and... Read More
Your ObjectiveYour small business needs an appealing and professional website... Read More
While studying online for IT investment opportunities, I found that... Read More
Fresh website content for your visitors can be of real... Read More
Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More
1. Splash pagesMost of the time splash pages are uncalled... Read More
Granger limo Chicago ..Analyzing traffic to a site is a key factor in... Read More
We all start out the same. Some have budgets, some... Read More
For years now I've been looking to start my own... Read More
You have seen those web pages where they have the... Read More
"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More
Your content is what gets you in search engines, speaks... Read More
You have permission to publish this article electronically, in print,... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
Most people know they need a website in order to... Read More
If you are living in a country that its native... Read More
In this day and age most businesses consider having their... Read More
We've all seen those messages on some websites warning not... Read More
Does your website have a links/resources page?Do you exchange reciprocal... Read More
Launching a new small business website is often a long... Read More
If you are developing your website on a host that... Read More
In my previous life.....Actually, my previous JOB life, I was... Read More
An automated accessibility tool is a piece of software which... Read More
See how you can create graphic effects on text with... Read More
If you are like me you have wanted to build... Read More
"If you build it, they will come"; is an age... Read More
Dan Kennedy once said that if you can't make money... Read More
While it may seem like a "quick and easy" task,... Read More
Just like all things in life, the ways to run... Read More
The Internet is being used by local service business to... Read More
1. Upload robots.txt file in to your root directory and... Read More
Web Development |