Home
>
Web Development
>
How to Create Sizzling Sales online

How to Create Sizzling Sales online

"Don't Sell the Steak, Sell the Sizzle."

Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936.

What does this phrase mean? Selling the sizzle means making it possible for the prospect to salivate for your product or "steak". If you are really selling the sizzle to the steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching the whiff of the steak cooking on the barbeque pit, see the steak oozing in juice and hear the sizzle on the pit!

This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects' senses? Here is a "buffet" of 10 tips on how you can sell the sizzle:

1. Let your enthusiasm show.

Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating.

2. Show your expert status.

Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make the customer feel that he is well taken care of, in your charge

3. Your attitude determines your altitude.

Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you.

4. Have A Killer Headline.

Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline "How I made a $15,886 mistake" as it creates curiosity about the story that you are about to reveal.

5. Use the Power of Bullets.

Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show the long list of benefits that your prospect can derive by buying your product or service.

6. Use the "feel, felt, found" method.

Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt the same way. And then, how you or your customers found the answer to their problems by buying your product or service.

7. A picture speaks a thousand words.

Use images that help your prospect visualize about what you are selling. Sell the sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter "Mapping You to Success" viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest!

8. Testimonials sell!

Get testimonials from credible sources. Wouldn't a prospect feel more tempted if your product or service is also used by some top names or gurus?

9. Go big on bonuses.

Use bonuses that have high perceived value. Value is created when the bonus is relevant to the needs of the prospect. To create the impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and the "succulent" benefits they can derive.

10. Give a lifetime guarantee.

Give a guarantee that lasts forever! Make your offer as risk free as possible.

Now how do you beat the "buffet" of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to the top!

Evelyn Lim is an online publisher of a FREE weekly newsletter "Mapping You to Success". She aims to equip her readers with skills on acquiring multiple sources of online income. Subscription to her newsletter is available at http://www.e-bizmap.com. Or, you can visit her blog "Online home business journals from Singapore" at http://www.e-bizmap.com.

monthly home cleaning Buffalo Grove ..

In The News:

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

How to Create Sizzling Sales online

Web Development