Home
>
Web Development
>
How to Get a Knock Out Website!

How to Get a Knock Out Website!

The first step in setting up an online business...

Starting an online business for a brand new entrepreneur is a lot like falling in love for the first time. There is enthusiasm, the feeling of a new high in life and determination to make it work at all costs. All superior emotions, but making sure that your business grows will also take a sharp reality check. The reality is that along with enthusiasm and determination, you also need to be a smart marketer to make your business profitable. Marketing for profits has today moved beyond the traditional methods to include the Internet. A "Brick & Mortar" business works much better if it becomes a " Click & Mortar" business. Simply put, any business without a web presence is soon going to be yesterday's news.

Setting up an online business involves creating a well-planned company website to promote your Internet sales as well as your offline business. So the key task here is to create a website. A website in effect is your company's brochure on the Internet. It gives information on the company's set up, products and services, promotional offers, new features/ products and information about the people spearheading the business. The difference here is that the website can do more than just be a static information providing page on the web. In other words, your website should be an interactive, intelligent brochure for your company. Other than giving information, it should also -

Maximise total sales
Generate new business and sales leads
Build your brand
Give publicity to the offline business

The key here is having a website that will knock the socks off your competition. Setting up a site like this doesn't have to be an overwhelming job, leaving you gasping for oxygen.

Your website can become the primary driver for the business's growth, which is why you must take a lot of care while setting it up. Though there are no rules of thumb to do this, here are some suggestions to get you on your way.

Research you must: Take a look at your competitors' websites. The idea here is not to ape their design and content, but to see what works, what doesn't and what are buyers looking for when they visit your site. Keep an eye out for 'spoilers': static pages, long downloads, too many moving graphics, very little or outdated information, dead links etc. Make sure you avoid these trouble points. Another good reason for researching websites is that this way you can make sure your website is different from your competitor's.

Define the website's purpose: A lot of people don't really know what they want their website to do. Its nice to make a great looking website crammed with information and racy graphics, but then what purpose does it serve? Your website could just be giving information on your company and inviting prospective customers to contact you for more. It could be an extension of your sales counter, selling products and services or your website could be doing both of the above. Before you begin creating the website, clarity on this issue.

Get a website checklist at http://www.score.org/eb_42.html

Some important points to remember when creating a website are:

A good first impression: Your website should be pleasing to the eye and make a good first impression. First impressions really are the last, because in the fast world of the WWW, all it takes is a click for your prospective customer to get out of your site and go to the competition. Make sure you spell out your USP in the first 20 lines, have a simple URL which will be easy to remember and do knock off some of those graphics.

Easy navigation: The website should have a clear structure so that it is easy for the visitor to get about on a site tour without getting lost each time. For instance, have a "Go to Homepage", "Go to Top" button on each page. Give useful links on the top half of the page and make the links look like links. An absolute must here is a Sitemap and a Search tool. Nothing makes our lives easier than having a map that tells you exactly where we are and how to get to the place we want to go to.

Quality Content: Almost everybody values quality content, which is not a fine example of plagiarism. Nothing is a bigger put off than to see website after website saying the same things. Your website's content should have real value for the customer. If you are selling a product on the website, your content should be centred around that, if it is a service you are offering tell your visitors about how it will be useful for them.

Contact Information: Tell your visitors where they can contact you for more information, feedback and business queries. Without this feature your website is dead before it begins.

Get some more tips at http://www.powerhomebiz.com/vol142/usability.htm

Your website can fuel your sales and profits like no one's business. With good research, planning and a clarity on website objectives you can make it happen. Make your site usable and valuable to the visitors and keep them coming back for more.

Also see:
http://www.apis.ca/Understanding_Websites/Good_Sites_Bad_Sites/What_makes_a_good_website.htm

= =========================================

Wanna Learn the Secret of Creating Passive Income Online
From a man who made $3,244,842.32 from the Internet in Only 27
months? => http://www.the1andonly.biz

Presented by:
http://www.the1andonly.biz

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

How to Get a Knock Out Website!

Web Development