While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!
Having a corporate style website may greatly increase your business!
Looking professional online is extremely important, especially if you want to attract big money to your door. There are literally 1000's of people and companies searching every single day for their next big purchase, will your company be the next one they contact?
Here are a couple of "corporate style websites" I am talking about:
http://www2.sprintcanada.ca/Enterprise/default.asp
http://www.bell.ca/shop/index.jsp
http://www.cogeco.ca/en/index_o.html
As you notice with all three of those examples, they are clean, simple, innovative and easy to navigate. You won't notice any flashing buttons, 10 different text colors, everything packed into one page, banner ads in every corner, etc.
The point is - keep it clean!
Have you ever visited a website and you left with a headache? This might be the same for your visitors. People notice when they find clean websites, it actually increases your chances of people reading your content more often than not.
Appearance is everything online. What your website tells people subconsciously is the message they perceive about your business. The more "Mickey mouse" your website looks, the more "Mickey mouse" visitors will think about your business. The internet is very impersonal and in order to increase our business, you need to find ways to subconsciously tell your visitors that you mean business and you're the right choice for their purchase online.
It takes 2 seconds to look bad online:
This whole process happens within seconds of visiting your website. Let's say that 70% of your visitors are 1st time visitors and only 4% ever come back, by simply cleaning up your style, it may actually increase that 4% return visitors into 10% overnight. It is that simple.
Redesigning your existing website is very important:
Many people who Redesign their existing website once every 3 years end up increasing their business overnight. Those of you who have had the same website for the last 10 years should really consider updating right away. Updating your website is like turning over a new leaf and coming up with new and innovative ideas to connect with your visitors.
Yahoo.com & MSN consistently update their template(s):
Yahoo & MSN also understand the importance of "keeping up with the Jones's". Keeping your website fresh and up to date will give your existing visitors another reason to browse through other sections simply because they have a new found interest and curiosity. Please note: Changing everything around every month is not the key, this method may actually confuse your visitors more than increase their curiosity.
Humans get bored easily:
It is actually really easy to have your visitors lose interest in your company. What would spawn such loss?
- Old outdated content
- Broken links everywhere
- Contact forms that don't work anymore
- Website templates from the "50's"
- Content that isn't related to their search
We as humans have a short attention span. If the website we are visiting doesn't pique our interest right away, as we say "there they where, GONE!" This is the very reason why BLOGS attract a huge amount of attention online. Not only can you read people's thoughts, but you can read them every day!
Blogs are a great way to connect with new & existing visitors on a daily basis. Don't forget, search engines tend to like updated content as well.
Getting back to making more money...
The better you look online, the better your checks will be. People want to know that they made the right decision for their family, friends, or business. Going with a company that doesn't feel right may embarrass them and decrease your chances at repeat business. People will always recommend a company that they are proud to do business with. It's the same as getting "recognition" for their recommendation.
Bottom line is this:
Re-think, Re-design, Re-vamp whatever you have to in order to turn over a new leaf for your business. Do this properly, and you too will increase your business over night!
About The Author:
Martin Lemieux is the owner of Smartads. We help companies to increase their business online and offline.
Ezine Article Directory (Beta): http://www.article99.com
Internet Marketing Tips: http://www.article99.com
eCommerce Development: http://www.article99.com
Copyright ? 2005 Smartads Advertising Network - Reprints Accepted
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareLet's begin by setting some limits. If you're like me,... Read More
So you want to take a look at a real... Read More
Most interactive websites nowadays would require a user to log... Read More
Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More
Before you jump into spending coutnless hours on designing and... Read More
Recently, a friend asked "What's the deal with those DIY... Read More
You don't believe in astrology but you check your horoscope... Read More
1. Splash pagesMost of the time splash pages are uncalled... Read More
Creating a content management system either from scratch,... Read More
I recently received an unsolicited e-mail from some company offering... Read More
"I don't sell anything online, I don't advertise online, in... Read More
Thinking about starting up a business? The web is the... Read More
Fresh website content for your visitors can be of real... Read More
The Internet is a remarkable publishing medium. With just a... Read More
I can't think of any business alive today that couldn't... Read More
Failure, just like success, is measured differently by each and... Read More
There's been widespread speculation about the new legislation being introduced... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
There are lots of HTML editors on the market, however,... Read More
Building a new website can be a lengthy task. From... Read More
Writing for the web is totally different to writing for... Read More
--------------------------------Why Should You Create a website?--------------------------------A. What do you want... Read More
When web content gets discussed on webmaster bulletin boards, the... Read More
A while ago one of my clients approached me and... Read More
If you're looking for better web site ROI, chances are,... Read More
Antigo wedding limo ..Rosalind wants to share her inspirational poetry with a wider... Read More
If you have some experience in web site design and... Read More
#5 User Satisfaction: Learn what your visitors and site users... Read More
Your business website is a critical aspect of being able... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
So you have decided that you want to do freelance... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
Most interactive websites nowadays would require a user to log... Read More
Many websites I come across don't have a single link... Read More
1) Word of Mouth The single most powerful form of... Read More
My life's greatest passion is a safari hobby. And what... Read More
The needs of screen magnifier users are overlooked when implementing... Read More
What happened on your website yesterday? What about last week... Read More
Directory Generator, a product from Armand Morin and Marc Quarles,... Read More
Do you make your website just to entertain yourself or... Read More
What is web accessibility & why is it important?Web accessibility... Read More
In a previous ezinearticles.com article,"I Need real visitors, Not Search... Read More
What do you mean, you don't have a website for... Read More
SummaryHere's the scoop on what you must know when designing... Read More
When people think about the Internet, they think about technology.... Read More
Selecting the Perfect Domain NameThe first issue I have with... Read More
1. Many people are not getting good or complete advice.... Read More
Everyday thousands of new businesses make the leap and take... Read More
2 Golden Rules for an Engaging Website35% of visitors fail... Read More
Your site is fast and getting traffic, but conversion rates... Read More
Web Development |