Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them.
I still trade links with other webmasters, but I've gotten more particular as the link trade offers get worse and worse.
First of all, nobody uses title tags correctly anymore. Just for example, a directory page for cars should have a automotive keyword in the title tag, not "ACME Soap washes your odor away guaranteed!". Would I want my hot rod site listed on a page with that for a title tag? Remember, if by some miracle that page got listed in Google the link would read "ACME Soap washes your odor away guaranteed!". More than likely the page wouldn't even come up under any searches for cars or hot rods, even if all the links on the page were automotive related. Now, this example was a good links directory compared to most today.
Most people who want to trade links have links directory consisting of nothing but miscellaneous links. I mean nothing but links. I've seen a lot with no design whatsoever and no title tag at all. A page of links with no theme whatsoever is worthless for my site and yours.
The hidden links page is also a big frustration of mine. You've got to love it. One webmaster said you shouldn't need a magnifying glass and a GPS system to find a link to the directory. Webmasters need to start treating their links pages as though they were as important as the rest of their site.
A lot has been said about link trades being a lot less effective these days. Could the problems we've covered here be the cause?
A Good Directory
A good links directory has title tags that relate to the content of the page, is organized neatly by theme, is easy to find, and is as close to your website's main theme as possible. In other words, the more related the site is to your site's content, the more the link trade is going to be valuable to your site. This is regardless of whether or not you get a higher search engine ranking. The best possible link trade for overall increases in traffic are ones that are going to boost your traffic with or without search engines, and if the links directory is a resource to the public you will get traffic from it. It would be much more probable that you would get a boost from such a site.
The basic moral of the story is if you want good sites to link to you then make a good professional looking links directory, and please no more title tags that do nothing but repeat your business name.
Feel free to use this article on your site, but please add a link to this site at the bottom of the article.
Article from webmaster of webmastertips.us website resources
Designing an E-commerce Web site is not as simple as... Read More
From early days of www, the Internet sites that are... Read More
Although there are significant differences among the various types of... Read More
Simply ensuring your website is accessible to screen reader users... Read More
Does your website have a links/resources page?Do you exchange reciprocal... Read More
The following is a list of patterns that many visitors... Read More
Internet Marketing is not a miracle marketing strategy ? competition... Read More
Directory Generator, a product from Armand Morin and Marc Quarles,... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
Webmaster tools are vital to becoming both efficient and effective... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
In this day and age most businesses consider having their... Read More
So what do you do if need to get a... Read More
What is the most important part of your online business?Many... Read More
The Internet car buyer is an elusive animal. Trying to... Read More
Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More
My life's greatest passion is a safari hobby. And what... Read More
Launching a new small business website is often a long... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
Making a web site is easy. Making a good web... Read More
Recently, a friend asked "What's the deal with those DIY... Read More
They might not be wearing a mask and carrying a... Read More
1. Address your targeted audience on your business site. Example:... Read More
Are you, like many other website owners, frustrated at the... Read More
spotless home service Arlington Heights ..How can we add Word Rich Content to our Websites... Read More
1) Word of Mouth The single most powerful form of... Read More
Writing for the web is totally different to writing for... Read More
In the region where my company is located, South Bend,... Read More
Many executives and investors are skeptical that software products can... Read More
Psychology is a long word which everyone thinks, "no, that's... Read More
You have permission to publish this article electronically, in print,... Read More
When you started reading this sentence you assumed lo acabar?a... Read More
Failure, just like success, is measured differently by each and... Read More
1) Data CaptureOne easy way to collect e-mail addresses and... Read More
Part of the success of most home-based businesses is their... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
There are hundreds of millions of Web surfers today. Each... Read More
Visitors to your site come looking for information or solutions... Read More
One of the things that many people overlook when building... Read More
Absolutely everything stems from the purpose of your website -... Read More
While studying online for IT investment opportunities, I found that... Read More
My life's greatest passion is a safari hobby. And what... Read More
If you are living in a country that its native... Read More
It may come as some surprise to a traditionally off-line... Read More
"I am a writer, not a business-person. I don't want... Read More
When visitors add your web site to their Favorites or... Read More
Below, I have listed 8 simple steps that you can... Read More
A PHP Redirect automatically transfers a web user from one... Read More
There was a time not long ago when setting up... Read More
Web Development |