Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them.
I still trade links with other webmasters, but I've gotten more particular as the link trade offers get worse and worse.
First of all, nobody uses title tags correctly anymore. Just for example, a directory page for cars should have a automotive keyword in the title tag, not "ACME Soap washes your odor away guaranteed!". Would I want my hot rod site listed on a page with that for a title tag? Remember, if by some miracle that page got listed in Google the link would read "ACME Soap washes your odor away guaranteed!". More than likely the page wouldn't even come up under any searches for cars or hot rods, even if all the links on the page were automotive related. Now, this example was a good links directory compared to most today.
Most people who want to trade links have links directory consisting of nothing but miscellaneous links. I mean nothing but links. I've seen a lot with no design whatsoever and no title tag at all. A page of links with no theme whatsoever is worthless for my site and yours.
The hidden links page is also a big frustration of mine. You've got to love it. One webmaster said you shouldn't need a magnifying glass and a GPS system to find a link to the directory. Webmasters need to start treating their links pages as though they were as important as the rest of their site.
A lot has been said about link trades being a lot less effective these days. Could the problems we've covered here be the cause?
A Good Directory
A good links directory has title tags that relate to the content of the page, is organized neatly by theme, is easy to find, and is as close to your website's main theme as possible. In other words, the more related the site is to your site's content, the more the link trade is going to be valuable to your site. This is regardless of whether or not you get a higher search engine ranking. The best possible link trade for overall increases in traffic are ones that are going to boost your traffic with or without search engines, and if the links directory is a resource to the public you will get traffic from it. It would be much more probable that you would get a boost from such a site.
The basic moral of the story is if you want good sites to link to you then make a good professional looking links directory, and please no more title tags that do nothing but repeat your business name.
Feel free to use this article on your site, but please add a link to this site at the bottom of the article.
Article from webmaster of webmastertips.us website resources
Through the explosive growth of the Web, companies have realized... Read More
From early days of www, the Internet sites that are... Read More
I'm a freelance programmer and somehow I managed to get... Read More
No matter the size of your business, having a web... Read More
In the region where my company is located, South Bend,... Read More
If you're looking for better web site ROI, chances are,... Read More
Recently, a friend asked "What's the deal with those DIY... Read More
Is your website Really useful?I had a 'rep' in yesterday... Read More
There's been widespread speculation about the new legislation being introduced... Read More
When you consider the billions of individuals and companies on... Read More
Many web developers today are starting to KISS their website,... Read More
When building a relationship, listening is more important than talking.A... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
There are lots of HTML editors on the market, however,... Read More
Go to any internet marketing forum you want these days... Read More
Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
A while ago one of my clients approached me and... Read More
Fantastico is a 3rd-party cPanel add-on and can be purchased... Read More
A company must earn and keep trust or sales don't... Read More
Running an effective website is a continuous process. I have... Read More
Webmaster tools are vital to becoming both efficient and effective... Read More
If you ever want to create a state directory, article... Read More
In this day and age most businesses consider having their... Read More
"I don't sell anything online, I don't advertise online, in... Read More
reliable maid service Morton Grove ..As a business you can't afford to ignore the Internet... Read More
The big thing these days is your ability to capture... Read More
What is web accessibility & why is it important?Web accessibility... Read More
Many websites I come across don't have a single link... Read More
Everywhere you look these days, people are telling you that... Read More
1. As the first step, "Hire a web designer."First create... Read More
It may come as some surprise to a traditionally off-line... Read More
The Disability Discrimination Act states that service providers must not... Read More
A simple website stats counter is not enough if you... Read More
The Internet is being used by local service business to... Read More
1. Upload robots.txt file in to your root directory and... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
Conceptualize, Build and Publish a Web site - What's required... Read More
What to do if you are an artist after you... Read More
Your site is getting traffic, but conversion rates are horrible.... Read More
A company must earn and keep trust or sales don't... Read More
From early days of www, the Internet sites that are... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
I recently received an unsolicited e-mail from some company offering... Read More
The internet has taken over our lives with a vengeance,... Read More
You've put up a website to promote a product or... Read More
You've just finished congratulating your marketing team. After six months... Read More
A website is like an information flow, with you as... Read More
I recently helped my mom to launch a website (www.mom2me.com)... Read More
Below, I have listed 8 simple steps that you can... Read More
Web Development |