Making Your Website Shine! Attract and Keep Visitors at Your Site!

When you consider the billions of individuals and companies on the net who are attempting to influence visitors with their wares, it is vitally important that your site offers something out of the ordinary. An important fact to remember is that what the site says is far more important than how it looks. Why? Because good copy sells!

Pretty is as Pretty Does!

I don't mean to imply that a beautiful site isn't going to attract visitors, but pretty is as pretty does! What happens once visitors get to your site? Your potential prospects will surely appreciate an entertaining and good-looking web site but they didn't necessarily come by to be dazzled by the design. They came because they were looking for your product or service. So be sure your site is conveying an enthusiastic message about your business.

Content must be Exciting and Persuasive!

How often have you searched the Internet for information or a service only to discover that much of what was presented was disappointing? Of course that wasn't the intention of the business owner but all too often written communication on the Internet falls short. The truth is your content has to be enticing and persuasive or you will fail to secure leads and new business.

What is your Site Saying about your Business?

Many folks are eager to draw visitors to their sites yet they don't realize that the words are not grabbing the attention of the reader. Copy must reflect the enthusiasm you feel for your own business. After all, if you're not excited about it, how can someone else get excited?

The Secrets of Exceptional Web Site Copy!

#1 Create Headlines or Slogans!
The number one rule when it comes to selling yourself on the web is opening with an enticing headline, one that describes what you do or how you can help a potential client immediately. You've heard it said many times before that words have power, and that never changes. Take advantage of your communication by showing potential prospects that you know what they need.

#2 How to Attracts Visitors!
When determining what verbiage to incorporate on your site, be mindful as to what attracts you when visiting other sites. Have you noticed that there are words that grab your immediate attention? Notice what inspires you to request information from a site. Those are the clues that reveal the secrets of good web site content. Basically the message you convey should be sincere as a reader connects more easily if they feel comfortable.

#3 Use Descriptive Words!
The way you sell speaks volumes about you, therefore send a message that says: "My product or service will enhance your life, fill a need and make things better for you and I can prove it." How is that achieved? By making sure that you not only write descriptive words but demonstrate benefits. Think about why the visitor is at your site. What does he or she really want? To gain access into someone's head, heart or wallet, your words must not only evoke curiosity but they must appear authentic.

#4. Simple is Still the Way to Go!
Whatever content you choose for your site, make sure it's easy to read. Most experts will agree that content should be understood as easily by a young person as it is to an adult. Simplicity is what counts. Too often excessive information can be overwhelming. The trick is to say a lot in as few words as possible. Well-written content makes it easy for visitors to buy your products and services. Therefore, spend lots of time writing and rewriting your copy.

#5 What is Your Intention?
Having a real intention to help others comes through very clearly. Rather than just selling your services or products, show your interest in your clients by including tips, articles or suggestions that are considered useful. Give something away in your copy and it will come back to you tenfold.

#6 Make it Somewhat Interactive!
Since your goal is to make sure the content speaks to your audience in a manner that invites inquiries, instead of conveying only what you can do for your potential clients, include some pertinent questions in your content that evoke responses. Encourage your visitors to think.

Whether you are designing a new web site, or revamping one that is already online, the content of your material must be offered in such a way as to appeal to your target market. Regardless of the service or product, it is wise to put attention on what you are ultimately trying to communicate. Think about what visitors want to see and what they would like to know about your company. When choosing your words make them appealing and professional. Although you may not win over every potential client, you can do a great deal to ensure victory by knowing the secrets to a well-written site.

Copyright 2005

About the Author
Charlene Rashkow brings 15 years of experience as a Writing Stylist to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, business plans, resumes, letters and all other forms of marketing material.

You may visit Charlene at http://www.allyourwritingneeds.com

Ancona limousine airport .. Lockport Chicago limo O’Hare
In The News:

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.
Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.
Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.
Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.
There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.
These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.
Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?
Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.
Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.
Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.
Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.
Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.
Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.
Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.
With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.
The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.
Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.
Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Making Your Website Shine! Attract and Keep Visitors at Your Site!

When you consider the billions of individuals and companies on... Read More

Earn On Offshore Web Design and Development

If you have some experience in web site design and... Read More

Website Development: Become Your Own Expert

Starting and maintaining a business is challenging enough without the... Read More

Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox

Webmaster tools are vital to becoming both efficient and effective... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More

35% Revenue Increase? from Your Website!

2 Golden Rules for an Engaging Website35% of visitors fail... Read More

Whats Your Business Online Attitude?

This article was prompted by some customer support work I... Read More

Website Conversion Rate: More Keywords Equals More Sales

Your website conversion rate should concern you. This simply refers... Read More

How to Create Sizzling Sales online

"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More

How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

Recently I was reviewing the keyword specific conversion rate data... Read More

How To Keep Your Website Sticky

Developing a website with content that entices visitors to return... Read More

How to Handle Web Surfers Who Disabled JavaScript

There are hundreds of millions of Web surfers today. Each... Read More

Develop a Solid Website Presence

Starting an internet business can be confusing to non-veterans. The... Read More

Website Content & Usability

Writing for the web is totally different to writing for... Read More

Effective Webdesign

D.zigns dzignerwebs The Basics Before starting on... Read More

Effectively Using Robots Meta Tags

The "robots" meta tag, when used properly, will tell the... Read More

Tell me what your website does!

You know exactly what your organisation does and what your... Read More

Web Success Secret - Keep Your Visitors Interested

Visitors to your site come looking for information or solutions... Read More

You Need a Website!

No matter the size of your business, having a web... Read More

Make Your Communication Come Alive

Design and layout can make your communication come alive and... Read More

Web Site Promotion: How To Advertise Your Website For Profits

Making money with your web site is the dream and... Read More

Website Survival Guide

In the big, wide online world there are millions of... Read More

How To Start Your Own Website

I'm one of those people that always wanted a website,... Read More

How To Get Your Customers To Trust Your Website

Research reveals three important facts:1) The Internet is one of... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

Buffalo Grove cheapest limo ..