Home
>
Web Development
>
Marketing Your Business Online

Marketing Your Business Online

As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.

By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country.

Some Facts:

? According to Forrester Research Inc approximately ?2.5 billion worth of goods and services were sold online to US and European customers in 1998, more than double the 1997 figure.

? In the last six months more than a third of households have made a purchase online, this is double last year's figures ? Forrester anticipate this will reach 40% of households by 2009.

? In 2004 the top 400 retailers totalled online sales of around ?25 billion, in the US this accounted for over 58% of all retail sales.

? Online sales grow by 25% each year.

? Over 40 million potential customers used the Internet last year seeking out local information; even if your focus is on the local market, you still need to be using the Internet to make sales.

Every day customer confidence in online shopping soars; this is relevant to you as a business whether you sell to consumers or business to business.

Having a website isn't just about having a 'presence' on the Internet any longer - just so that you can show that you are a legitimate business, it's about connecting with customers via the Internet, and making sales directly from your presence on the Internet, because believe it or not most of your potential customers are highly receptive to this.

If you don't have a website yet and have been in business longer than six months, something is very wrong with your marketing strategy - and if you do have a website but aren't using this as a portal to gain Internet custom in addition to your offline marketing, again, something is very wrong with your marketing strategy. + Some Reasons Why You Absolutely Need a Website

No boundaries: As already mentioned, the world is your oyster when you utilise the Internet as it is meant to be utilised; for most business there should be no geographical restrictions for your customer base.

Speed: Time sensitive materials can be released instantly, no need to wait for the layout designer, printing firm, and then post to deliver the latest incentives or news to your customer base.

Convenience: Customers can loose (or bin) your business card and brochures, they can't 'loose' your website, which gives them ready access to your contact information should they wish to work with you/buy from you again.

In addition they can find out information about your services and/or products at a time that is convenient for them, rather than being tied to your business hours which may not suit them.

Getting a website, ensuring it is well designed and practical for making sales is just half of your slog unfortunately; your next step is ensuring it is correctly marketed so that potential buyers can actually find it using a search engine search.

The most popular method of finding goods and services is via a search engine - therefore once your website is designed and launched you'll need to pay attention to search engine optimisation to ensure that potential customers can actually find you. This is just one way of marketing your website, albeit one of the most important.

If you want to get help establishing a high quality website contact sales@trulyace.com

About:

Truly Ace offers creative unique and cost effective logo design, commercial illustration, graphic design, and web design services.

sales@trulyace.com

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Marketing Your Business Online

Web Development