How do you decide on the content, products and or services you will promote on your Web site.
Or should I go back one step further and ask why did you decide to create a website in the first place.
Just thought I would ask to see if you are still on track or if your Web site has strayed away from the original reason, product or service you started promoting.
We all know of the importance of owning a Web site and having the ability to promote our business on the Internet.
Many business people working from home require their own Web site to promote more than one company or product, so creating your own Web site makes good sense.
Little do many people know what is required to build a functional Web site, let alone a profitable one.
Most companies hire a web master and have copy writers and large advertising budgets. So how can you compete?
Lets go back to my first question, what you are promoting and why are you promoting it.
One would assume you fall in the category of running a one or two person, small business.
Weather your business started out from a hobby or from joining an Opportunity, it doesn't really matter. You will know your own reasons. Then you will have registered a (hopefully) suitable Domain name, one that described your business focus or reflected your business, its name or your own name.
Well I hope that is the case, as some domain name choices are very weird. Some sites use way out names, which have little or no meaning to the potential customers or site visitors.
Assuming you have a Domain name, hosting and a focus for your Web site the next step usually involves content and layout of your site.
Why then is so little thought put into the products and services we add Willie Nillie to our sites.
As an example, if a site is promoting Web site hosting, I would expect the focus to be Hosting and related services. There are many hosting related products and services that could be added to the site.
The idea of any Hosting related Business Web site should be to provide products, services and information that relate to Web sites that would be of interest to the site visitors and potential Web site owners.
Here are a few suggestion of possible add on's or value added products and services that blend in well with a Hosting site.
Domain Name Registration.
Web site Templates.
Web site Builder.
ISP and Dial-up services.
Search Engine Information.
Search Engine Submission.
Note.
All these value added products or services will be used by customers of most if not all hosting companies.
That's probably the main reason I use ItsYourNet hosting as they have the above list of services available to all their members or customers. There are many hosting companies but few that provide a one stop shop when it comes to Web sites resources and hosting. http://www.ItsYourNet.co.nz
But what I see so often with small business sites are a range of seeming un-related products and services, hey this is fine if you are providing a directory or information and links, but my way of thinking is to have a focused site using products or services that complement each other.
How can anyone promote their website if it contains 5 or 6 totally different and unrelated services. It can be done but will take a little more work!
Over the past few years many marketers have jumped form one opportunity to the next and have added a new page to their site to promote the new program they joined and deleted the old page.
Web sites are a long term way for promoting services as opposed to sending out email which is a one time promotion. This is very much hit or miss, depending on ISP Filters and is even effected on how the receiver is feeling at the time they receive your email.
Most search engines only allow you to list your home page. Ok so if you have a small write up of each service on your home page with links to the various other pages on your site. This will get your home page listed but not usually on the first page of search results.
Most search engines list pages dedicated or focused on one product or service higher than a page containing a product mix.
Good content is equally important for both search engines and site visitors. You can get past search engines by paying for placement to get hits or visitors to your site but there are no second chances with people, prospects, customers, site visitors or what ever you want to call them. If they don't find what they want on their first visit. There is little chance they will return a second time.
The point I am making is that the content of your site plays a very large part in the successful promoting of your site, so a little planning and providing value added services for your customers is a bonus for them and a bonus for your bank account too.
Web sites that have quality content that is focused on a specific product group or service seems to rate higher in search engines.
The content you place on your site, has, is and will always be the main factor for successfully promoting and listing your site in search engines and in motivating your Web site visitors into making a positive decision and finally it will determine your level of success too.
May your week be a successful one.
PETER GREEN
Editor of ~The INDEX Ezine~
editor@internet-income-index.com
editor@internet-income-index.com
Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’HareWhat you should do and know if you are an... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
Getting a Targeted Visitor to a website is a waste... Read More
When I started my company in 2002, I knew I... Read More
What is the most important part of your online business?Many... Read More
I had a client say something to me the other... Read More
Did you know that hosting companies overcrowd their servers despite... Read More
When building a relationship, listening is more important than talking.A... Read More
When you consider the billions of individuals and companies on... Read More
How can we add Word Rich Content to our Websites... Read More
See how you can create graphic effects on text with... Read More
Selecting the Perfect Domain NameThe first issue I have with... Read More
When you purchase a new item from a Yahoo! Store,... Read More
There are several reverse bid freelance sites out there. Beyond... Read More
With more and more countries around the world passing laws... Read More
A website is lifeline of internet home business. In order... Read More
Optimal website design is the art of logical navigation.It will... Read More
So what do you do if need to get a... Read More
Mini Websites are the most powerful and cost effective solution... Read More
"I am a writer, not a business-person. I don't want... Read More
This article was prompted by some customer support work I... Read More
Server Side Includes (SSI) with ASP People often... Read More
URL rewriting are major needs for your sites that produce... Read More
Before you set up any scripts you will need some... Read More
taxi o'hare Auburn ..Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More
The first step in setting up an online business...Starting an... Read More
Website, website, website, everyone says you need one. But do... Read More
I'm one of those people that always wanted a website,... Read More
URL rewriting are major needs for your sites that produce... Read More
Thinking about starting up a business? The web is the... Read More
Making maximum profit from your law firm website is important,... Read More
What to do if you are an artist after you... Read More
1. Splash pagesMost of the time splash pages are uncalled... Read More
If you are like me you have wanted to build... Read More
Affiliate programs are a great way to earn an income... Read More
Running an effective website is a continuous process. I have... Read More
If you have some experience in web site design and... Read More
Before you set up any scripts you will need some... Read More
A website lets you put your products in front of... Read More
Go to any internet marketing forum you want these days... Read More
What is web accessibility & why is it important?Web accessibility... Read More
Does your website have a links/resources page?Do you exchange reciprocal... Read More
If you ever want to create a state directory, article... Read More
When a user signs up at your website, you may... Read More
A system development process can follow a number of standard... Read More
An interesting eCommerce success factor that isn't precisely overlooked, but... Read More
Have you ever wondered what challenges are faced by other... Read More
Profiles are one of the best kept secrets around regarding... Read More
If you're looking for better web site ROI, chances are,... Read More
Web Development |