Home
>
Web Development
>
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.

But the real power in your online business is email. It'sthe ability to reach your database of contacts at the clickof a button. The efficiency of your email pipeline willdetermine how much money your business makes.

Your website is just a way of building your mailing list -by collecting the email addresses of your visitors.

In fact, we're not talking about one list, but several.Here are the lists that I maintain ? they're all people whoat one time or another have visited my websites:

- people who have bought my products- people who have signed up to receive my articles- people who have joined my affiliate program- people who have signed up for my email course- people who have joined my newsletter

So why are these lists so important?

Because most of your visitors won't buy on the firstcontact. Statistics show that most people will need to seeyour message 7 times before they make a purchase. So ifyou're not collecting the email addresses of your visitors,you are losing out on a lot of sales.

But there is one list in particular that is like gold. It'syour list of previous customers. These people arepredisposed to buying from you. In fact, some businessesmake 80% of their sales from previous customers.

All well and good - but what do I do with these lists?

Here are some ideas:

- announce your latest product to your customer list

- announce your latest product to your affiliates list

- send your latest article to your articles list

- announce your latest product in your newsletter

- publish your latest article in your newsletter

- announce 'related' products to your customer list

- send your latest article to your affiliates list so they can use

it to promote your products

For each list that you manage you will need (1) anautoresponder account or an autoresponder script and (2) away of capturing your visitor's email address.

(1) Autoresponder Accounts

An autoresponder account gives you the ability to manage alist without installing software - it's all done on aremote website. Most autoresponder accounts will give you:

- an email address for subscribing- an HTML form for subscribing- seven or more follow-up messages- a confirmation email to you every time someone joins- the ability to broadcast messages to your list- the ability to personalize your messages- database of your prospects- online stats

Here are some sites that offer autoresponder accounts:

http://www.aweber.com/

http://www.getresponse.com/

http://www.responders .com/

http://www.proautoresponder.com/

http://www.www.roibot.com/

http://www.infog eneratorpro.com/

http://www.replypro.net/

http://www.auto-responder.co.uk/

Now, autoresponder accounts cost between $17 and $20 permonth. And with most autoresponder services you can onlymanage one list per account. So if you are managing 5lists, that quickly adds up to a hefty monthly bill.

But there are a few services that allow you to managemultiple lists with one account. Here are some of them:

http://www.rapidreply.net/http://www.ezmailpro.com/http://www.autorespond-it.com/http:// www.1automationwiz.com/http://www.royal-responder.com/

(2) Capturing Email Addresses

The most popular way to get new subscribers to your list isa 'subscribe form' that pops up when your website loads. Iget 25 to 30 new subscribers a day using this technique.The HTML code for the subscribe form usually comes withyour autoresponder account.

Another way to invite visitors to join your list is an'alert box'. An alert box is a small gray dialogue box thatpops up when someone visits your website. It usually sayssomething like: "Please subscribe to my Newsletter. 5 FreeeBooks when you join". It's impossible to ignore an alertbox - you have to either close it or click OK to continue.

Alert boxes have two advantages over subscribe forms.Firstly, there's no form to fill in, so it's much easierfor people to join your list. People who have switched froma subscribe form to an alert box report 3 to 5 times asmany subscribers.

Secondly, alert boxes capture only "real" email addresses -the email address from the visitor's client browser. Youend up with very few Hotmail and Yahoo addresses, whichmeans you'll have a much more responsive list. For moreinformation about alert boxes, visit:http://www.optinlightning.com/

So to sum up, use your website to build several optinmailing lists and you'll have a private audience of peopleyou can market to over and over again - it's the key torunning a successful online business.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

cleaning team near Winnetka ..

In The News:

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

Web Development