Home
>
Web Development
>
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable ? it's the most visible part of an internetbusiness.

But the real power in your online business is email. It'sthe ability to reach your database of contacts at the clickof a button. The efficiency of your email pipeline willdetermine how much money your business makes.

Your website is just a way of building your mailing list -by collecting the email addresses of your visitors.

In fact, we're not talking about one list, but several.Here are the lists that I maintain ? they're all people whoat one time or another have visited my websites:

- people who have bought my products- people who have signed up to receive my articles- people who have joined my affiliate program- people who have signed up for my email course- people who have joined my newsletter

So why are these lists so important?

Because most of your visitors won't buy on the firstcontact. Statistics show that most people will need to seeyour message 7 times before they make a purchase. So ifyou're not collecting the email addresses of your visitors,you are losing out on a lot of sales.

But there is one list in particular that is like gold. It'syour list of previous customers. These people arepredisposed to buying from you. In fact, some businessesmake 80% of their sales from previous customers.

All well and good - but what do I do with these lists?

Here are some ideas:

- announce your latest product to your customer list

- announce your latest product to your affiliates list

- send your latest article to your articles list

- announce your latest product in your newsletter

- publish your latest article in your newsletter

- announce 'related' products to your customer list

- send your latest article to your affiliates list so they can use

it to promote your products

For each list that you manage you will need (1) anautoresponder account or an autoresponder script and (2) away of capturing your visitor's email address.

(1) Autoresponder Accounts

An autoresponder account gives you the ability to manage alist without installing software - it's all done on aremote website. Most autoresponder accounts will give you:

- an email address for subscribing- an HTML form for subscribing- seven or more follow-up messages- a confirmation email to you every time someone joins- the ability to broadcast messages to your list- the ability to personalize your messages- database of your prospects- online stats

Here are some sites that offer autoresponder accounts:

http://www.aweber.com/

http://www.getresponse.com/

http://www.responders .com/

http://www.proautoresponder.com/

http://www.www.roibot.com/

http://www.infog eneratorpro.com/

http://www.replypro.net/

http://www.auto-responder.co.uk/

Now, autoresponder accounts cost between $17 and $20 permonth. And with most autoresponder services you can onlymanage one list per account. So if you are managing 5lists, that quickly adds up to a hefty monthly bill.

But there are a few services that allow you to managemultiple lists with one account. Here are some of them:

http://www.rapidreply.net/http://www.ezmailpro.com/http://www.autorespond-it.com/http:// www.1automationwiz.com/http://www.royal-responder.com/

(2) Capturing Email Addresses

The most popular way to get new subscribers to your list isa 'subscribe form' that pops up when your website loads. Iget 25 to 30 new subscribers a day using this technique.The HTML code for the subscribe form usually comes withyour autoresponder account.

Another way to invite visitors to join your list is an'alert box'. An alert box is a small gray dialogue box thatpops up when someone visits your website. It usually sayssomething like: "Please subscribe to my Newsletter. 5 FreeeBooks when you join". It's impossible to ignore an alertbox - you have to either close it or click OK to continue.

Alert boxes have two advantages over subscribe forms.Firstly, there's no form to fill in, so it's much easierfor people to join your list. People who have switched froma subscribe form to an alert box report 3 to 5 times asmany subscribers.

Secondly, alert boxes capture only "real" email addresses -the email address from the visitor's client browser. Youend up with very few Hotmail and Yahoo addresses, whichmeans you'll have a much more responsive list. For moreinformation about alert boxes, visit:http://www.optinlightning.com/

So to sum up, use your website to build several optinmailing lists and you'll have a private audience of peopleyou can market to over and over again - it's the key torunning a successful online business.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

spotless home service Deerfield ..

In The News:

Cybercriminals exploit Microsoft Teams through impersonation, malicious links, and fake profiles to gather intel and deliver ransomware to personal and work devices.

Google, Dior, Allianz and dozens of other companies lost sensitive customer data in Salesforce-related breaches affecting millions of records across multiple sectors.

Apple launches iOS 26 with new Preview app that combines document editing, PDF annotation and scanning features into one streamlined iPhone experience.

New AI road monitoring system uses sensor-embedded fabric to predict infrastructure problems, potentially reducing maintenance costs and traffic disruptions for cities.

Holiday charity scams target retirees through lookalike organization names, untraceable payment requests, and data broker information to steal donations.

The Federal Trade Commission says criminals are posing as IRS agents, law enforcement officers or other officials, often over the phone or online, to steal thousands of dollars at a time.

AI phishing scams now use voice cloning and deepfake technology to trick victims, but Kurt "CyberGuy" Knutsson reveals warning signs to watch for.

Inversion Space unveils Arc, a reusable reentry vehicle that can deliver up to 500 pounds of cargo from orbit to anywhere on Earth in under an hour.

Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.

Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.

Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.

Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.

Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.

Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.

The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.

Hacker group Radiant stole data from 8,000 children at Kido nursery chain, demanding ransom and directly contacting parents with intimidation tactics.

As 18 states implement bell-to-bell cell phone bans, creative students use Google Docs, iMessage on MacBooks and Post-It notes to stay connected in class.

A sheriff's captain says deputies often spend hours writing reports between calls, but Axon's AI program, Draft One, helps them save crucial time in the field.

Sora 2, OpenAI's new video-generation app, can create AI-generated videos based on a singular prompt. The results are both mind-blowing and terrifying.

iPhone and Android users can reduce Wi-Fi calling battery drainage through settings adjustments, background app limits and stronger Wi-Fi connections.

Work email scams are becoming harder to detect as criminals use AI and spoofed addresses to trick employees into opening malicious attachments and links.

From her Arizona living room, Christina Chapman ran a covert hub that helped North Korean operatives infiltrate U.S. firms, netting $17 million in stolen salaries.

UC Santa Barbara researchers developed a soft robotic intubation system that achieved 100% success rates for experts and 96% for paramedics with minimal training.

Scammers exploit probate filings to target grieving families with fake fees and debts, Kurt "Cyberguy" Knutsson reports.

Automotive giant Stellantis becomes latest victim of widespread Salesforce breaches affecting companies like Google, Cisco and Adidas this year.

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

Web Development