It's now easier than ever to take payments on the web. As people selling their wares take pot shots at eCommerce providers in an ever-increasing battle to sabotage their "competitors'" success it gets harder and harder to find an honest unbiased opinion.
So that's what I'm setting out to do in today's article.
You see, as we've enabled 3 different payment methods at www.BookShaker.com I feel I can comment in a far less biased way than people sticking with a single solution.
*** IMPORTANT NOTICE ***
Obviously, these are just my opinions and any solution you choose will have pros and cons. What's best for one company might not be right for another. So take your time to really understand what's involved by asking the provider before committing to a solution.
PayPal - www.PayPal.com
Some people, rightly or wrongly (in my opinion - wrongly) are afraid to pay via PayPal which has given it a bad rep and does lead to a loss of sales for merchants using it if they are unknown to the customer.
Pros:
* It's really easy to get a payment button up and running on your site
* You can use it to securely send payments to others
* Anyone who's ever used eBay will already have an account
* Giving refunds is a doddle
* Great low-cost way of adding secure credit card payments to your site
* They're not greedy with commission or charges
* Multiple currencies supported
Cons:
* Poor perception in the marketplace (in my opinion this is due to people who've paid through the teeth for another solution trying to make it hard on people just starting out)
* This is the biggy - people from many countries (such as South Africa) are unable to get a PayPal account which reduces sales potential if you sell internationally.
Summary:
I've used PayPal a lot in the past and still do. If you are planning on accepting payments from clients that already know you then this is the best and fastest option for enabling the process. You need to check your own biases (ie did you just hear it was bad) and encourage reluctant clients to try it out - it's safe!
WorldPay - www.WorldPay.com
This is seen as THE standard for online stores and eCommerce. Customers trust merchants with WorldPay because they know it costs the store owner a lot more to set up - which goes someway to proving they're a bone-fide company who won't do a runner.
Pros:
* Good customer perception. Adds kudos and helps customers feel safe with you. We noticed a peak in sales pretty much immediately after making WorldPay live on our site.
* International currencies (but at a cost)
* Their checking procedure ties in with Distance Selling laws so when you pass you can be confident you're applying good practice as an online merchant.
* Looks good and can be customised to fit pretty seamlessly into your site's style.
Cons:
* They charge you a small fortune just to get started and then make you wait for a few weeks while they do their bit
* High - bordering on extortionate - charges means they can eat your profit - individual transaction fees mean that tiny payments (I'd say anything sub ?4) are also out of the question.
* They pay you your own money 4 weeks in arrears - bad for cashflow of smaller firms and seems to benefit them more than anyone else!
* They MAKE you put their logo (which I personally think is awful) on your site. This, again seems to serve their interests rather than the customer or merchant.
* Integrating with your site is not as easy as PayPal or NoChex (will probably need a techy)
* Every additional currency accepted costs you extra to set up
* They charge you an additional transaction fee on top to protect you against fraud
NoChex - www.NoChex.com
Last time I checked NoChex was only available to UK companies - but if you're providing a service or product to UK customers only then this could be your best bet for a fast, low-cost way to start taking payments.
Pros:
* Easy to set up and add payments
* Customers don't need to register
* They're really generous on the charges front - not greedy at all.
* It's totally secure
Cons:
* Hardly anyone has heard of them which could lead to people being afraid to provide card details
* The payment page is a bit 90s and looks garish
* It's just for UK
Oh and NoChex give you a breakdown to show you just how varied the range of charges can be... http://help.nochex.com
'Dangerous' Debbie Jenkins
debs@debbiejenkins.com
(c) Copyright 2005 debs@debbiejenkins.com
SUMMER CAN BE SLOW FOR BUSINESS
But don't let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F'REE eBooks and prepare
for more success with less effort here...
debs@debbiejenkins.com
I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... debs@debbiejenkins.com
move in cleaning service Glencoe ..Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More
Think up a name and check if yourname.com is available.... Read More
Fantastico is a 3rd-party cPanel add-on and can be purchased... Read More
When used to describe a web site, the term "sticky"... Read More
Through the explosive growth of the Web, companies have realized... Read More
It may come as some surprise to a traditionally off-line... Read More
Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More
When you publish a content site there are times when... Read More
I recently helped my mom to launch a website (www.mom2me.com)... Read More
August 8 2005, Macromedia announced a release of Studio 8.... Read More
Dance is how you pamper your soul and satiate your... Read More
Spend time planning your Web site. Before you design a... Read More
1. The first page appears quickly.It's a good way to... Read More
There is an ongoing debate about web copy. Some say... Read More
Making money with your web site is the dream and... Read More
While creating a Web site may seem like... Read More
The definition of the phrase "Content Management" depends on what... Read More
Thinking about starting up a business? The web is the... Read More
We are clearly well past the innocent "golden age" of... Read More
Getting a Targeted Visitor to a website is a waste... Read More
The first thing my business consultant (read brother-in-law) asked me,... Read More
This is a growing concern amongst many business owners. Does... Read More
Designing and creating your own website does not have to... Read More
Most interactive websites nowadays require data to be presented dynamically... Read More
It amazes me how many people try to build serious... Read More
disinfecting cleaning services Winnetka ..The first thing you will have to deal building your... Read More
You know exactly what your organisation does and what your... Read More
Spend time planning your Web site. Before you design a... Read More
A website lets you put your products in front of... Read More
Optimize your time. How much time each day must you... Read More
Before you set up any scripts you will need some... Read More
Most web sites are more like stage sets than real... Read More
Your content is what gets you in search engines, speaks... Read More
What to put your the website if you are an... Read More
A website provides invaluable advantages for businesses who have one.7... Read More
It is an undeniable fact that not everybody is keen... Read More
1. Choose a big enough font size. A size 12... Read More
How do you decide on the content, products and or... Read More
Internet has opened a whole new world for web developers... Read More
More and more businesses are recognizing the importance of content... Read More
"I don't sell anything online, I don't advertise online, in... Read More
When you started reading this sentence you assumed lo acabar?a... Read More
Your ObjectiveYour small business needs an appealing and professional website... Read More
The Internet car buyer is an elusive animal. Trying to... Read More
Creatively marketing your corporate site takes time in the set... Read More
If you are like me you have wanted to build... Read More
1. As the first step, "Hire a web designer."First create... Read More
Many executives and investors are skeptical that software products can... Read More
Every business needs to know how it is doing. That's... Read More
Like any area of business your website needs some effort... Read More
Web Development |