Home
>
Web Development
>
Unlocking the Power of Your Website!

Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? Actually, there is a secret to unlocking the power of your web site and it has to do with words. When communicating via the web, words truly make all the difference. And the only way to get the most out of your website is carefully choosing what you have to say and how you say it.

Is There a Difference When Writing for the Internet?

As a writer for a multitude of projects, I've noticed one very important distinction when writing for the Internet. That distinction boils down to less verbiage with more impact. What that means to you is making sure each word counts. Because people scan verbiage on the web it's important to use words sparingly but they must be words that have power. Why? Because behind every well-written message, you should hear: "I have something that you want or need and you can hardly wait to get it." Consequently, to get it right, you have to use words effectively.

Content is King!

People pay a fortune to have beautiful sites created yet they neglect the content! Without good content, all is lost. And although you have the freedom to place as much information on a web site as you choose, reader's want information quickly therefore each word must be well thought out. Material that is too wordy may act as a deterrent. So bear in mind that "Content is King!" You may have the most beautiful site ever created but without excellent content your site will not be successful. When all is said and done, to motivate potential clients to take action, your message must be transmitted in such a way as to convey professionalism, sincerity and credibility.

Tips for Effective Web-Based Documents!

Consider your web-based document as though it were an advertisement because that's exactly what it is. And good commercial advertisements often take creative license. While the sentence structure may not always be perfect, the verbiage must be creative, interesting and appealing to the ear and eye. As you prepare to put your site online, the following few points should be considered:

1) Writing is subjective which means some people will love what you have to say while others are just waiting around for an opportunity to criticize. Be concerned only with getting your intended audience to hear and appreciate what you have to say.

2) For web site writing, less is more. The attention span of most visitors is limited so make it easy and quick for visitors to find what they want. To have impact, web content should have about half of the word count of its paper equivalent.

3) No one specific web site will meet the needs or the appetites of everyone, therefore you'd be wise to choose a specific target audience and focus your attention on that group of individuals.

4) Share your information in a way that presents your product in an exciting, innovative way. If your copy is ho-hum, you'll lose the reader before they begin.

5) Nothing on the web is static which means change is both common and necessary. Therefore, be willing to progress by changing the content on your site periodically. If you prefer not changing the content, add a newsletter or an article.

6) Make sure that somewhere in your copy, you encourage readers to take action. If you want your audience to contact you, include easily found contact information. If you want them to use your services, make it easy to buy or inquire.

7) Instill passion and enthusiasm in your copy. If you're not excited, how can you expect someone else to feel excited about your product?

8) Make your site easy to scan. Since most web readers scan pages rather than reading through word-by-word, highlight the important points by using headings and bulleted points for emphasis. Make it easy to go from page to page.

To unlock the power of your web site, keep in mind that you may have a magnificent site but without excellent content your site will have little impact on the web. Sites created with over the top presentations, often neglect or ignore the copy. In truth all that showy, glitzy stuff will be of very little consequence without meaningful content. People may be impressed for a moment with flamboyant graphics but when all is said and done, they are primarily interested in an easy to read, beneficial site that offers something of value.

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped countless companies and individuals reach their objectives by writing outstanding website content, press releases, bios, articles of interest, business plans, resumes and all other forms of marketing material. To speak with Charlene you may contact her at http://www.allyourwritingneeds.com

For Charlene's booklet: "Movin On Up - Success on the Internet," visit http://www.allyourwritingneeds.com

For a free consultation visit: http://www.allyourwritingneeds.com

family-safe home cleaners Lincolnshire ..

In The News:

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

Unlocking the Power of Your Website!

Web Development