Home
>
Web Development
>
Unlocking the Power of Your Website!

Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? Actually, there is a secret to unlocking the power of your web site and it has to do with words. When communicating via the web, words truly make all the difference. And the only way to get the most out of your website is carefully choosing what you have to say and how you say it.

Is There a Difference When Writing for the Internet?

As a writer for a multitude of projects, I've noticed one very important distinction when writing for the Internet. That distinction boils down to less verbiage with more impact. What that means to you is making sure each word counts. Because people scan verbiage on the web it's important to use words sparingly but they must be words that have power. Why? Because behind every well-written message, you should hear: "I have something that you want or need and you can hardly wait to get it." Consequently, to get it right, you have to use words effectively.

Content is King!

People pay a fortune to have beautiful sites created yet they neglect the content! Without good content, all is lost. And although you have the freedom to place as much information on a web site as you choose, reader's want information quickly therefore each word must be well thought out. Material that is too wordy may act as a deterrent. So bear in mind that "Content is King!" You may have the most beautiful site ever created but without excellent content your site will not be successful. When all is said and done, to motivate potential clients to take action, your message must be transmitted in such a way as to convey professionalism, sincerity and credibility.

Tips for Effective Web-Based Documents!

Consider your web-based document as though it were an advertisement because that's exactly what it is. And good commercial advertisements often take creative license. While the sentence structure may not always be perfect, the verbiage must be creative, interesting and appealing to the ear and eye. As you prepare to put your site online, the following few points should be considered:

1) Writing is subjective which means some people will love what you have to say while others are just waiting around for an opportunity to criticize. Be concerned only with getting your intended audience to hear and appreciate what you have to say.

2) For web site writing, less is more. The attention span of most visitors is limited so make it easy and quick for visitors to find what they want. To have impact, web content should have about half of the word count of its paper equivalent.

3) No one specific web site will meet the needs or the appetites of everyone, therefore you'd be wise to choose a specific target audience and focus your attention on that group of individuals.

4) Share your information in a way that presents your product in an exciting, innovative way. If your copy is ho-hum, you'll lose the reader before they begin.

5) Nothing on the web is static which means change is both common and necessary. Therefore, be willing to progress by changing the content on your site periodically. If you prefer not changing the content, add a newsletter or an article.

6) Make sure that somewhere in your copy, you encourage readers to take action. If you want your audience to contact you, include easily found contact information. If you want them to use your services, make it easy to buy or inquire.

7) Instill passion and enthusiasm in your copy. If you're not excited, how can you expect someone else to feel excited about your product?

8) Make your site easy to scan. Since most web readers scan pages rather than reading through word-by-word, highlight the important points by using headings and bulleted points for emphasis. Make it easy to go from page to page.

To unlock the power of your web site, keep in mind that you may have a magnificent site but without excellent content your site will have little impact on the web. Sites created with over the top presentations, often neglect or ignore the copy. In truth all that showy, glitzy stuff will be of very little consequence without meaningful content. People may be impressed for a moment with flamboyant graphics but when all is said and done, they are primarily interested in an easy to read, beneficial site that offers something of value.

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped countless companies and individuals reach their objectives by writing outstanding website content, press releases, bios, articles of interest, business plans, resumes and all other forms of marketing material. To speak with Charlene you may contact her at http://www.allyourwritingneeds.com

For Charlene's booklet: "Movin On Up - Success on the Internet," visit http://www.allyourwritingneeds.com

For a free consultation visit: http://www.allyourwritingneeds.com

green cleaning service Park Ridge ..

In The News:

Reclaim your time from big tech with effective screen time reduction strategies for iPhone and Android, featuring steps to limit app usage and create phone-free zones.

Amazon Prime Day shoppers face threats from 120,000-plus scam websites as cybercriminals prepare phishing traps and malware ahead of the July sales event.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The AEON humanoid robot tackles labor challenges with Nvidia AI, Microsoft Azure cloud and advanced spatial awareness, working alongside industry leaders Schaeffler and Pilatus.

Google's Ask Photos feature brings AI-powered searches to your photo library, letting you find memories with natural language queries while maintaining privacy controls.

The return of blue book exams emerges as universities fight widespread AI academic dishonesty and educators debate whether to ban AI tools or teach responsible usage.

Signs your phone might be hacked include strange behavior, unauthorized texts, battery drain and pop-ups, while protection involves updating software and avoiding public Wi-Fi.

Tokyo startup H2L has launched Capsule Interface technology enabling full-body robot control with muscle sensors, offering immersive remote operation.

The A.I. industry seems set for growing pains as Big Tech companies scramble for solutions to the medium's unprecedented strain on the power grid.

Fourth of July fireworks cause a 60% spike in lost pets, but GPS trackers and AI photo-matching services like Love Lost can help reunite missing dogs with their families.

Protect yourself from jugging, the rising crime by which thieves monitor ATM users and follow them to steal cash, with six practical safety tips to stay alert and secure.

U.S. airlines like Delta, American and United are selling your domestic flight records to government agencies through the little-known Travel Intelligence Program.

Autonomous robots from Uber Eats are rolling out across U.S. cities, featuring LIDAR sensors, secure compartments and all-weather operation for food and grocery delivery.

Costco has expanded into EV infrastructure with new ultra-fast charging stations that can charge most electric vehicles to 80% in 20-60 minutes while shoppers browse the warehouse.

The new Gemini Robotics On-Device AI allows robots to perform complex tasks without internet, offering enhanced privacy, reliability and adaptability for real-world use.

Protect yourself from Amazon phishing scams by spotting red flags like suspicious sender addresses and spelling errors while using Amazon's Message Center to verify communications.

GAC Group's new Govy AirCab flying car combines lightweight design with advanced safety systems and smart cabin technology to revolutionize city travel with an 18.6-mile range.

The Berkeley Humanoid Light (BHL) is a lightweight, open source humanoid robot that anyone can build using 3D-printed parts and off-the-shelf components.

Meta’s new AI chatbot is getting personal, and it might be sharing more than you realize.

A new threat targets both Android and iPhone users: SparkKitty, a powerful mobile malware strain that scans private photos to steal cryptocurrency recovery phrases and other sensitive data.

Thanks to a team at the University of California, Davis, there's a new brain-computer interface (BCI) system that's opening up real-time, natural conversation for people who can't speak.

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Unlocking the Power of Your Website!

Web Development