Home
>
Web Development
>
Web Content: How Much Should I Pay?

Web Content: How Much Should I Pay?

When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:

Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.
Stupid, because the real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. So the real question you should ask a web content provider is: how much will it make me?

Calculating Your Web Content's Value

Ultimately, your web content is the one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words.

Small changes in your web content can make big differences in the bottom line. Take a look:

Advertising/affiliate revenue

Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimize the content on the page to get more clicks. Watch what happens:

If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.

But it gets better: the improvements to the page will easily increase traffic by 20%, as more visitors return, more visitors refer your site to friends, and more webmasters, bloggers and others link to your site. That brings a total of $6570 more revenue from that page over three years.

If you get the same results with 50 pages with similar traffic levels, that's an increase of $328500. Now multiply that by however many sites you or your company owns. Can you say, "early retirement"?

Keep in mind, that's only the additional revenue you get from the improved content compared with what you were getting already from your work. No extra work needed.

Sales/leads model

If your website is a promotional vehicle for a business, the results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week.

In reality, if your current content is really weak, the improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triples the response rate.

The best part of all this is the advantage you'll gain over the competition, with so many website owners in the dark about their content. If you are earning 20% more than the competition on the same advertising or promotion expense, you will ultimately carry the day.

Making a Content Investment

Now, back to price. What would you expect to invest to see a $6570 return?

Writer's Market, the blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment.

But you can actually get away with paying only half that if you don't need research or meetings-the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount.

Why not see for yourself what kind of an improvement professional writing can make on your site's revenue? Every day you wait is another day of lost revenue-and why should you be content with that?

About the author Joel Walsh is the head content writer for UpMarket Content. Mention this article and get one trial page of website content at no charge: get one trial page of website content at no charge:

efficient cleaning crew Northbrook ..

In The News:

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Web Content: How Much Should I Pay?

Web Development