Home
>
Web Development
>
Web Content Strategy 101

Web Content Strategy 101

Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.

Web Content Strategy Components

There are four basic ways you can get content for your site.

Free-reprint content that you can publish on your site in exchange for putting a link to the authors' site under the article. The main benefit of this kind of content is that you can build up your site quickly.

Original content contributed freely by your visitors, such as message boards and guestbook-style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are low quality and the constant vigilance needed to police it for misbehavior.

Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Exchanging content is an essential component of getting links to your site.

Original written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search engines the idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.

What Kind of Content to Use

So, which of the four kinds of content should you use on your site? Ideally, all four. That way you'll maximize the amount of quality content your site can have.

Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors and the search engines.

Here's a good starter content strategy:

One-quarter free-reprint content.

One-quarter content contributed by visitors.

One-quarter originally written content you let other sites reprint in exchange for a link to your site.

One-quarter originally written content you do not redistribute.

Scheduling Content Updates

Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.

In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.

One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.

Identifying a Content Provider

Ever wonder how Bill Gates keeps the MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?

You guessed it: Bill Gates does not write the content for any of the Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is called a "web content provider."

Your web content provider has to be a person or company with proven experience writing content for the web, rather than just print content. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes.

In short, your web content is too important to leave to chance. Make sure you have a strategy for getting the best content. Contact a content provider to develop a web content strategy today.

About the author About the author: Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider: web site content provider

Lincolnshire shuttle from Midway .. Lockport Chicago limo O’Hare

In The News:

Most cameras allow you to instantly transfer images from a camera to a smartphone via Bluetooth, and you can print photos directly from your phone.

Security researchers have found a fake app pretending to be a version of the messaging app Telegram, and hackers are using the app to spread malware.

Meta recently announced it will cease working with third-party fact-checking organizations to flag misleading posts on Instagram, Facebook and Threads.

Scientists have developed a floating solar still device that is capable of harnessing the sun's energy to purify seawater and withstanding harsh maritime conditions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says business email compromise scams are a serious threat, as shown by Teresa W.'s near loss of thousands of dollars.

Big tech coming in 2025 includes solar umbrellas, AI TVs, smart earbuds and crazy robots. Tech expert Kurt “CyberGuy" Knutsson gives his take on the wonders revealed at CES 2025.

Tech expert Kurt “CyberGuy" Knutsson provides two methods to restore your contacts for iPhone and Android devices.

FBI warns that criminals are using generative AI to exploit individuals with deceptive tactics. Kurt “CyberGuy" Knutsson explains their tactics and how to protect yourself from them.

Tech expert Kurt “CyberGuy" Knutsson says hackers are embedding dangerous code in Chrome extensions to steal your data.

Google Maps Location Sharing is now built into Android settings; no need for Maps settings. Tech expert Kurt “CyberGuy" Knutsson discusses the welcome improvement for Android users.

Not all apps out there offer legit virtual private networks, according to Kurt the CyberGuy. He explains how to keep your information safe.

Apple's Image Playground transforms text prompts into images or animations in seconds, brining a world of creativity to the palm of your hand.

NASA's Ingenuity helicopter, which flew on Mars in April 2021, became the first aircraft to achieve powered, controlled flight on a planet other than Earth.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Thieves who have iPhones can usually detect a hidden AirTag in vehicles they are attempting to steal, and an RFID wallet may not help you.

Genmoji, the latest addition to Apple's Apple Intelligence suite, uses artificial intelligence to generate customized emoji based on text descriptions.

It's easy to find yourself swamped in unread emails. Here are a few simple steps to archiving them and clearing out some of your digital clutter.

Keep your retirement plan safe from data brokers selling your personal information. Kurt the CyberGuy explains how to protect yourself and your retirement.

Turo faces scrutiny after tragic incidents involving rented vehicles, raising questions about security measures and regulatory frameworks.

A Chinese company has developed a spherical, 276-pound law enforcement robot that has been chasing down criminals at impressive speeds.

Here are some powerful online sleuthing tricks you can use to check the credibility of a website, see old pictures of places you've lived and even learn more about your neighbors.

Beware scam calls: Avoid unknown numbers and protect your personal information. Tech expert Kurt “CyberGuy" Knutsson talks about the increasingly common scam.

Tech expert Kurt “CyberGuy" Knutsson helps you crush your New Year's goals with these 12 apps to help you stay on track and succeed.

There are many untapped safeguards and tips you can learn to take your Wi-Fi knowledge to the next level, technology expert Kim Komando shares her tricks.

Web Content Strategy 101

Web Development