Home
>
Web Development
>
Website Conversion Rate: More Keywords Equals More Sales

Website Conversion Rate: More Keywords Equals More Sales

Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs. Let me explain.

If you get one sale for every one hundred visitors to your sales page on your website, you effectively have a conversion rate of one percent. It may be possible for you to make simple changes to your website that can result in an increased number of sales conversions.

So if you can get two people to convert to a sale per hundred instead of only one, you've effectively doubled your sales without increasing your costs, your traffic or your effort. It's for this reason that your website conversion rate should be something you know and are working to improve.

So how can I improve my conversion rate?

Improve your conversions by making changes to the headline of your website. The very first text that appears on a web page will most often determine if someone keeps reading or clicks away. The headline you use should speak to the visitor and make them want to keep reading to find out what you have to say.

Avoid being cute or witty just to get a laugh. Your objective is to get them to read more. Do this well and your job is more than half done. Do it poorly though, and nothing else will help much.

Write with the 'skimmer' in mind

Studies of people using the internet have found that the vast majority of surfers skim through a document before they decide to read it. This is a big reason why the headline is important. You should also write your sales page with sub headings that are focused on benefits your target visitor will get by using your product or service.

As your visitor skims your sales page, they will stop to read what grabs their attention. If enough of the content interests them, then and only then will they go back to the top of your web page and start reading from the beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.

Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it end up costing them a lot of money and lost sales.

Joe Duchesne is the co-founder of Yowling. They offer a web site builder that allows anyone to create their own website in no time at all with little computer skills. Visit web site builder for more details. Reprint this article freely as long as you keep the links in this resource box live and clickable.

executive chauffeured services Bradford .. Madison to Airport car

In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.

Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.

Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.

Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.

An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.

The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.

Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.

Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.

A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.

Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.

Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.

Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.

Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.

Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.

Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.

More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.

Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.

Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.

UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.

Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.

Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

Website Conversion Rate: More Keywords Equals More Sales

Web Development