Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. It is called conversion because you are 'converting' a casual visitor into a buyer. Website conversion should concern you because when you can increase the rate at which your website visitors convert into buyers, you make more money without increase your costs. Let me explain.
If you get one sale for every one hundred visitors to your sales page on your website, you effectively have a conversion rate of one percent. It may be possible for you to make simple changes to your website that can result in an increased number of sales conversions.
So if you can get two people to convert to a sale per hundred instead of only one, you've effectively doubled your sales without increasing your costs, your traffic or your effort. It's for this reason that your website conversion rate should be something you know and are working to improve.
So how can I improve my conversion rate?
Improve your conversions by making changes to the headline of your website. The very first text that appears on a web page will most often determine if someone keeps reading or clicks away. The headline you use should speak to the visitor and make them want to keep reading to find out what you have to say.
Avoid being cute or witty just to get a laugh. Your objective is to get them to read more. Do this well and your job is more than half done. Do it poorly though, and nothing else will help much.
Write with the 'skimmer' in mind
Studies of people using the internet have found that the vast majority of surfers skim through a document before they decide to read it. This is a big reason why the headline is important. You should also write your sales page with sub headings that are focused on benefits your target visitor will get by using your product or service.
As your visitor skims your sales page, they will stop to read what grabs their attention. If enough of the content interests them, then and only then will they go back to the top of your web page and start reading from the beginning. People are in a hurry. They want to know what's in it for them right away. Make sure your page answers that question clearly and quickly.
Above all, make sure you test everything you do. Don't simply rely on gut feeling. Too many marketers make that mistake and it end up costing them a lot of money and lost sales.
Joe Duchesne is the co-founder of Yowling. They offer a web site builder that allows anyone to create their own website in no time at all with little computer skills. Visit web site builder for more details. Reprint this article freely as long as you keep the links in this resource box live and clickable.
Ancona limousine airport .. Lockport Chicago limo O’HareWhat happened on your website yesterday? What about last week... Read More
D.zigns dzignerwebs The Basics Before starting on... Read More
Whether you have your own business already, or are looking... Read More
It may come as some surprise to a traditionally off-line... Read More
An automated accessibility tool is a piece of software which... Read More
There have been many significant changes to the face of... Read More
Having an eye catching website is great, but are you... Read More
When you consider the billions of individuals and companies on... Read More
Just starting out, you can start with a simple informational... Read More
Many small businesses have the misconception that their business can... Read More
Many executives and investors are skeptical that software products can... Read More
One of the biggest mistakes that most online retailers make... Read More
So you've decided to start an online work at home... Read More
After planning the design and content of your website, it's... Read More
If you are developing your website on a host that... Read More
Most web sites are more like stage sets than real... Read More
Internet has opened a whole new world for web developers... Read More
In my previous life.....Actually, my previous JOB life, I was... Read More
Web templates by nature are created to aid and ease... Read More
Building a new website can be a lengthy task. From... Read More
Although designing a great web site is an important part... Read More
The first thing you will have to deal building your... Read More
"How do I improve web site sales figures?" The CEO... Read More
Getting a Targeted Visitor to a website is a waste... Read More
First, using a lot of web graphics, flash, banners and... Read More
Buffalo Grove cheapest limo ..The Internet is being used by local service business to... Read More
For years now I've been looking to start my own... Read More
1. The first page appears quickly.It's a good way to... Read More
So you have decided that you want to do freelance... Read More
The Disability Discrimination Act states that service providers must not... Read More
There are millions and millions of websites on the Internet.... Read More
A simple website stats counter is not enough if you... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
Website, website, website, everyone says you need one. But do... Read More
Like wine cars get more attractive to collectors as years... Read More
What is web accessibility & why is it important?Web accessibility... Read More
It amazes me how many people try to build serious... Read More
Any new website competing on the internet, needs to take... Read More
QUESTION: Should I build and maintain my business Web... Read More
I'm a freelance programmer and somehow I managed to get... Read More
There are several reverse bid freelance sites out there. Beyond... Read More
So your traffic is going through the roof yeah? It's... Read More
If you don't have a web site yet, are thinking... Read More
With the New Year upon us yet again, it's time... Read More
See how you can create graphic effects on text with... Read More
Designing and creating your own website does not have to... Read More
Do you make your website just to entertain yourself or... Read More
Is your website Really useful?I had a 'rep' in yesterday... Read More
Making a web site is easy. Making a good web... Read More
The big thing these days is your ability to capture... Read More
Web Development |