Website Success is Key

The popular search engine Google indexes over 8 billion websites. Is one of them yours, or is your website just floating around in cyberspace and you're hoping your customers will just find you? Is your website a benefit to your organization or company? Is it just an expensive showpiece or is it of true value?

These are some of the many questions that can be asked when launching a new website. With so many different websites being published (some amazing, awful and otherwise), it would be safe to assume that most current business plans underway include the utilization of a website, and that most active companies are utilizing the Internet to some degree. If you are interested in publishing a website, or already have, here are some key elements that may help towards its success:

1. Domain Registration: Be sure to register your domain name (www.yourdomain.com) yourself or have it done within your organization, as opposed to letting a third party register your name. Without control of your domain name registration, you can expect to run into some unnecessary delays if the third party becomes unavailable, which is surprisingly common. You also run the risk of having the registration setup incorrectly or even losing the domain. Purchasing a domain is very easy and available at less than $10 a year, so it is a very inexpensive yet potentially valuable asset.

2. Hosting: After domain registration is complete, you will be in control of where to host your website. Your website will be hosted on an Internet server, a computer that will house your website files and process any functionality such as shopping carts, email, databases, etc. Shop around for hosting options, they vary from inexpensive do-it-yourself options, to managed hosting plans, to exorbitantly expensive plans that are unnecessary. What you need to accomplish with your website will determine what your hosting needs are. I have seen small, compact sites be very effective, so beware of purchasing 500MB of hosting when you may only need 10MB.

3. Design and Development: When it comes to website design, less can often be more. Your website should load quickly and yet be visually stimulating. Try to maintain a consistency of look with any pre-existing marketing material you have in place. Avoid bombarding your visitors with tons of miscellaneous information and links, keep your content precise and to the point, and be sure all of your links work properly and that information is presented in an organized manner. Further development can allow you to take online orders, process payments, store customer info in a database, etc. The type of development you need will depend on what your company wants to accomplish with the website. The bottom line is that even a simple website should be beneficial to your organization when well designed.

4. Caution: Keep in mind that anyone, anywhere in the world, can access your website, so take caution with what you make public. The Internet offers wonders of information exchange, but sadly that can sometimes work against us, depending on who accesses the information and for what reasons. One very bizarre and extremely sad case was the young pregnant mother that was murdered and her baby stolen, after her killer saw a picture of the pregnant woman on the Internet (selling dogs) and then setup a meeting pretending to have an interest in a dog. Focus on publishing informative content related to your products and services only, and keep personal or sensitive information private as much as possible.

5. Marketing: Once your website is designed and hosted you will be ready for visitors, but how are you going to get them to visit your site? Make sure a major search engine indexes your website. If the website is coded correctly, this will be automatic but may take a few weeks. Be sure your website address appears on all of your marketing material, and direct customers to your website for specific reasons, ie. coupons, specials, additional info, etc. Also, explore the many online marketing opportunities as well as traditional print ads.

6. Maintenance: Be sure to pay all domain registration and hosting fees on time. If you would like to be able to update and edit your website yourself, some professional website designers may offer this service. You may be surprised how easily it can be done and being able to do self-maintenance allows you to get the most out of your website.

Good luck and have fun publishing!

Michael Faeth is the owner of website and print design shop GLOBI Worldwide. Our clients include local and national companies, both large and small. For more information and to see our portfolio, contact http://www.globi.us or 559.355.3619. Special thanks to Suzanne Crosina-Sahm for editing the article.

Benton shuttle to Midway .. Lockport Chicago limo O’Hare

In The News:

Just two months into 2025 there have been numerous Mac malware threats targeting Apple laptops, ranging from infostealers to malicious software.

A self-driving electric bus powered by artificial intelligence has an electric powertrain for zero-emission operation and an automated drive system.

SpaceX is slated to launch its Starship for the eighth time from Boca Chica, Texas, Friday, though plans could be thwarted if the FAA fails to give the green light.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy offers tips on how you can protect your devices against infostealer malware, which was used to infect 4.3 million machines last year.

Motional is developing autonomous vehicles capable of handling a wide range of real-world scenarios. Its high-speed robotaxi testing reached speeds of 75 mph.

Kurt "CyberGuy" Knutsson explores whether there is artificial intelligence bias involved with the iPhone's voice-to-text conversion in the message app.

Apple's iPhone voice-to-text periodically flashes "Trump" when a user speaks the word "racist." Fox News Digital reached out to Apple about the flaw but did not hear back.

Tech expert Kurt “CyberGuy" Knutsson presents five secret shortcuts: Adjust sound/vibration, share YouTube moments, fix tabs and tweak brightness.

VR transforms senior care: Kurt “CyberGuy" Knutsson says immersive tech helps older adults explore and connect via virtual experiences.

Tech expert Kurt “CyberGuy" Knutsson says DNA tests pose privacy risks like shared genetic information, inaccuracies and hard data deletion.

Tech expert Kurt “CyberGuy" Knutsson says this enormous airship revolutionizes cargo transport by flying to remote areas.

Understanding the language of the internet can help you protect your personal information from bad actors. Kurt "CyberGuy" Knutsson explains.

Woven City is Toyota's experimental city that is a fully functional environment for people to live, work and play while doing research.

The line between spam and scams is thin. Kurt "CyberGuy" Knutsson details his tips for identifying and avoiding phone scams, robocalls and unwanted solicitations.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt the CyberGuy takes you through the steps to easily set your preferred web browser whether you're using a Mac, Windows PC, iPhone or Android.

Google, Instagram, Facebook and weather apps can track your location and use that data to serve you ads; here's what you can do to protect your privacy.

A new debate has emerged about whether airlines should charge passengers based on their weight to help reduce fuel consumption and lower emissions.

Tech expert Kurt “CyberGuy" Knutsson says Hipshipper, which is used by eBay, Shopify and Amazon sellers, exposed millions of shipping labels.

Boxabl’s Baby Box is a 120-square-foot foldable home that can be set up in 60 minutes and has off-grid features. Kurt “CyberGuy" Knutsson says it's designed to maximize functionality.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Major IoT data breach: Mars Hydro database with 2.7 billion records exposed. Kurt “CyberGuy" Knutsson says the breach is a reminder of the risks that come with using IoT devices.

Unitree H1 robots dance at gala, blending AI and tradition. Tech expert Kurt “CyberGuy" Knutsson examines the convergence of cutting-edge technology and traditional culture.

For the first time ever, SpaceX launched a rocket into space from Florida and landed the booster the Bahamas, allowing for future polar-orbit spaceflight missions.

Website Success is Key

Web Development