Home
>
Web Development
>
Wheres Your Focus, Money or Customer?

Wheres Your Focus, Money or Customer?

Is your website Really useful?

I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to his website.

When he'd finished, I asked him:-

"what is the purpose of your website?" a question which he couldn't answer.

"does your website tell me what you want me to do when I go there?" - err no was the answer.

"Can I sign up somewhere to hear about what your latest products/services are?" No.

"Can I buy something directly from the website?" No

"Is there a list of your products and services, or reviews of any of them or of the companies you resell for?" No

"Are there any articles about what's happening in that industry and the issues I should be concerned about?" No

"So what's the purpose of your site?" Don't know really.

"What do the people that normally go there do?" Can I get that information?

As you can see, his website was a complete waste of time.

He's running his own business and supporting his family (and driving a nice Mercedes) and his online marketing is effectively ZERO.

How many people are there online who could help this guy - Thousands? Easily.

So why are so many people failing?

My Answer = Because they put the money before the business.

For most Internet newbies looking to start making money - that's as far as they define their model. There are thousands of people around who can tell you how to make a website, where to host it, where to get content, how to create a product, how to start a newsletter, how to buy and sell on Ebay, how to setup an affiliate program, how to arrange JVs and how to get traffic (and all the other aspects of an online business) - but even with this knowledge they're failing to achieve their goals.

They need to take action, that goes without saying and there are lots of people not becoming successful purely because they're not taking any action to move them towards their goal, but I think the fundamental issue even before that action is the state of mind that they're in.

I'm sure that any 1/2 decent marketer can tell you that you're not going to make money by 'selling', matching products with peoples needs is slightly different to 'selling', and that difference is responsible for more failing efforts than you can imagine.

My 'rep' yesterday could see so much improvement in his business just by thinking of the needs of his customers (and potential customers) and there are lots of small actions he could take to improve things. Why hasn't he? because he's thinking constantly about 'selling', he's forgottent that having a website is one thing but making money from it by offering people something that addresses a need they have is a different thing.

Since he was kind enough to buy me lunch and a beer I ran over a few things he might like to consider regarding both his online and offline business. He was like a child that had just been given the keys to a sweet shop, he could see the potential and he knew it all made sense - and that he could actually make these changes without too much effort.

So why am I saying all this? (No, it's not to promote my latest product or 'sell' you something)

These incidents serve as a constant reminder to me of how some people don't realise that permanent changes can be made in an instant (If you've ever been burnt by fire, you'll know how quickly your mind can set up permanent links).

Where we are today is based on the choices we've made, our future can be however we want it. The only thing that needs to happen is for us to decide what we want. This seems so simple, and for anyone who has come to realise the truth in that short statement knows that the change can be swift and permanent.

Unfortunately so many people are walking around in a trance feeling like a victim of the world around them that not only do they not take a look around them and see the possibilities, but they build a container around their world and define its limits.

Money is a means to an end, it's a currency. If you consider your time and happiness as having a higher value then it becomes much easier to set goals which free up your time and allow you to become happier.

If the main thing in your sight is money then you can become caught in a world that revolves around money and restricts your view of the important things in life.

I used to wonder why people didn't 'get it' but now I know that before you can 'get it', you need to be in the right state of mind open to possibilities.

A guy called Maslo once defined what he termed a 'hierarchy or human needs' which have been the basis for many management, leadership and other training courses. His model outlined the various levels of peoples needs (like the requirement for food and shelter etc.), if you focus your efforts on meeting peoples needs you can find that 'selling' becomes much easier and you feel much better about doing it (which has repercussions of its own).

About The Author

Andrew Henry
Internet Marketing Consultant
Money&Motivation Publishing
www.moneyandmotivation.com

weekly home cleaning Highland Park ..

In The News:

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Wheres Your Focus, Money or Customer?

Web Development