Why Is No-one Buying From My Website?

Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales?

Like most business owners, you probably know your products or services inside out; you know the benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them. You may even be getting hundreds of visitors a day to your website, but if this isn't converting into sales, what's going wrong?

Here are seven tips to help you attract BUYERS to your website, not just visitors.

1) Have a clear purpose

We all visit websites that leave us a little confused about what the business owning them actually "does". Is your website like this?

Statistics show that you have only 10 seconds to impress your potential customer - if they spend those 10 seconds with furrowed brow, trying to work out if you provide the product or service that they need, you'll lose them.

Action point : Make a list of the things you want to sell from your website, from the most important to the least. Does your website show this?

2) Make your home page copy sparkle

It's all very well telling your visitor how great your product or service is, but everyone wants to know What's In It For Me? Use headlines and bullet points to tell your reader how your products will benefit them.

Action point: Rewrite your home page copy to sell your products or services from the visitor's point of view, not yours .

3) Use testimonials

If you've supplied your products or services to happy customers, then include a testimonial on your website. If your business is local, and the person is well known, even better! If you can get multiple testimonials, include them on each page of the site, so your visitors read great things that your clients say every step of the way.

Action point: Email your top 10 clients and ask them for a testimonial - then put it on your website with a link back to theirs.

4) Keep your layout consistent

Make sure every page of your site is laid out in the same way. If the text on one page is centred, when all of the others are right justified, it makes your site look unprofessional.

Action point - check every page of your site has a consistent layout

5) Use colours and fonts for emphasis

Be sure that your site is easy to read - a local business site I visited recently had maroon coloured text on a navy blue background - NOT professional and NOT legible. Use different colours and fonts by all means, but sparingly and for emphasis, not everywhere.

Action point : check your site to see if it is definitely legible - and be honest!

6) Become a BUYER

Use your site as a visitor would - is it easy to find the information you need? Is the path from the front page to the order or enquiry form obvious? Are your contact details obvious? Sometimes it's easy to miss out important things - visiting your site as a buyer, not the owner, helps you to see what's wrong, and then fix it.

Action point : Visit your website once a month and go through the buying or enquiry process.

7) Ask others

At NikkiPilkington.com we have a great service that allows you to have 100 people visit your site and then make comments on it. They'll tell you what they liked about the design, how they rated the content, what put them off, what turned them on, and whether your site would convince them to buy your product or service.

For just ?50 we'll send details of your site to 100 people that have an interest in your industry or product, and collate all of the findings into a report after ten days. The report will be delivered to you by email, along with the email addresses of any visitors that wanted to find out more.

Recent comments from our reviewers include: "Would have liked to have ordered, but link to order form didn't work", "Spelling errors make site look amateurish", "Great site, have added to my favourites", "No contact details anywhere on site makes me wary of buying from this company".

Action point: email Nikki at nikki@nikkipilkington.com to request your research campaign or to find out more, then act on the results.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

5 Ways to Build a Website

If you are like me you have wanted to build... Read More

Planning A Usable Website: A Three-step Guide

A website is like an information flow, with you as... Read More

2 Key Ways to Make Your Site a Success

If one more business owner tells me their website sucks... Read More

Trust Us! Sending Credible Messages

A company must earn and keep trust or sales don't... Read More

Web Accessibility: The Basics

What is web accessibility & why is it important?Web accessibility... Read More

What is The Google Toolbar?

No matter what browser you may want to use, you... Read More

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the... Read More

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a... Read More

1 Simple Solution to All Internet Marketers about Their Website Design Needs

It is an undeniable fact that not everybody is keen... Read More

Instant Relevant Web Site Content - No Its Not a Bot

In about the Time it takes to Watch a Reality... Read More

Why Local Service Companies Should Have a Website

The Internet is being used by local service business to... Read More

Let Marketing Manage Your Website Content

The definition of the phrase "Content Management" depends on what... Read More

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

Let Your Customers Redesign Your Website!

When you purchase a new item from a Yahoo! Store,... Read More

Earning From Your Website

Before you start building your site, ask yourself "WHY?". Why... Read More

The Topic Of Your Website

The first thing you will have to deal building your... Read More

3 Essential Tools Every Website Designer and Marketer Needs

Appealing to others is really important when you have a... Read More

Should You Design Your Own Website?

If you're anything like most small business owners, you probably... Read More

3 Reasons Why You Need URL Rewriting Module To Enchance Your Web

URL rewriting are major needs for your sites that produce... Read More

Tell me what your website does!

You know exactly what your organisation does and what your... Read More

Free Websites & Why You Should Avoid Them

It amazes me how many people try to build serious... Read More

The Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

Are You Losing Sales Because of These 4 Simple Website Mistakes?

Losing website sales and traffic is sometimes simply a case... Read More

Make Your Communication Come Alive

Design and layout can make your communication come alive and... Read More

10 Things You Should Be Monitoring On Your Website

Every business needs to know how it is doing. That's... Read More

O'Hare Chicago prom limo ..