There is much in the news today about obesity and you can be assured that the food industry fully intends to place the blame squarely on the individual, despite the fact they spend hundreds of millions of dollars every year in an effort to entice us to buy more and more of their products. Children are especially vulnerable to the advertising for cereals, snack bars, crackers, cookies, candy, and fast foods. Colorful packaging, and now even colorful foods to encourage the little shoppers to badger their parents into buying the "convenient" snack packs for them. "Mommy I want it" is exactly the result advertisers are paying to obtain. They know that many adults will give in to the child's demands, just to "keep the peace."
If you live in modern society, you can't escape advertising. How many times have you been happily minding your own business when suddenly the TV screen flashes a big, juicy, something! Your stomach may start gurgling, your mouth starts watering, and the launch sequence for hunger has begun. Once the countdown starts, nothing can stop the launch into the kitchen, or for the seriously dedicated, out the door to go get something to eat. This can happen only an hour after a big dinner. The ads are designed to do this, and they work well as we prove with our food dollars every day.
Next time you watch TV keep a note pad nearby and make a little hash mark every time you see a commercial that encourages you to eat. You'll also notice there are certain ads that seem to trigger the hunger response more than others. What is it about those ads? Do you start to mentally taste the food? Does it remind you of happy occasions? It can even remind you of unhappy occasions which then drives you to want something to eat because you "deserve" it.
Notice whether it is the people in the ad, the message itself, the words they use, even the background music or scenery? See if you can pin-point what, exactly, it is about the ad that draws you in. Notice what you don't like about ads that simply do not interest you. Play college student and do this as homework, and if you can get your kids to do it with you, all the better.
My son has come to me many times to tell me about something he's seen on TV and now wants me to buy. He gets caught up in the half hour infomercials and becomes so convinced their product is the single best thing, that it's difficult to change his mind.
Evenings are an especially rough time for dieters because of the over abundance of advertising for food. Seeing delicious things to eat can create the sensation of hunger until it becomes a patterned response. Turning on the TV then begins to make you hungry, even without the food cues.
1. Mute the commercials or switch to another channel (channel surfers already do this anyway). Not watching or hearing the ad can help enormously. Remember, out of sight, out of mind.
2. Use commercial break time to do housework. You'd be amazed at how much clutter you can clear in three or four minutes, and every hour you get at least four of these breaks.
3. Mute the ads and keep your hands busy until your show comes back on with a project like knitting, reading or finishing that book you've been writing.
4. Start a new business (then you're probably not in front of the TV anyway).
5. Step outside and breath some fresh air for a few minutes.
6. Exercise during the ads. Stand up, sit down, stand up, sit down, do this for a full minute. It's a great leg exercise. Use a kitchen chair rather than the couch to be kinder on your knees.
7. Move to another seat in the room. Sometimes just getting up from your usual spot in the room (the coach, or your favorite chair) and moving to another location can help, so can getting a glass of water. Sometimes it's thirst.
The worst thing you can do is simply watch and then attempt to combat your growing desire to eat. Once the idea that you're hungry is planted, it becomes much more difficult to change your mind. Instead stop the idea from occurring in the first place by finding something else to do instead of watching another Burger King commercial.
Advertising only works when we're paying attention, either watching or listening. I've no quarrel with advertisers, I advertise my services too, but watching one hundred ads all featuring food after dinnertime is a bit much for anyone to endure. Food ads are designed for you to simply sit and be mesmerized by the flashing words, snappy slogans, colors and lights. Pay closer attention, or pay none at all, but either way you'll gain a much greater understanding of how advertising influences you.
~~ Kathryn Martyn, Master NLP Practitioner, EFT counselor, author of the free e-book: Changing Beliefs, Your First Step to Permanent Weight Loss, and owner of onemorebite-weightloss.com
Get onemorebite-weightloss.com: Inspirational Mini Lessons Using EFT and NLP for Ending the Struggle with Weight Loss.
recurring cleaning service Mundelein ..I was at the grocery store the other day, doing... Read More
Several months ago I was in desperate need of weight... Read More
Weight loss is never easy. Although this is stating the... Read More
These days more and more people are getting intellectual instead... Read More
"I tried that diet and lost 8 pounds in the... Read More
Lousy Reasons to Lose Weight"I want to be a size... Read More
Atkins Nutritionals recently announced that they are filing for Chapter... Read More
Axiom Number One - Nourish your body.Probably the most important... Read More
Everybody you know is on the latest weight loss bandwagon:... Read More
When was the last time you focused so much on... Read More
Adherence to diet for one year, not the specific diet... Read More
We all have an image of "fit" - lean, even... Read More
It is not recommended to lose more than 1 pound... Read More
Do you want to lose weight fast? While there is... Read More
Before you try starving yourself or turning to diet drugs... Read More
Gastric bypass patients often find themselves regaining weight soon after... Read More
After weight loss surgery it is important to include as... Read More
Atkins Nutritionals filed for bankruptcy at the beginning of August... Read More
As many of us know, it's the first few days... Read More
Gastric-bypass surgery is only the first step many morbidly obese... Read More
Most men and women put on weight differently. But on... Read More
According to the Centers for Disease Control and Prevention, obesity... Read More
Good health is an invaluable bliss and you cannot simply... Read More
Just one more day I can do this, I told... Read More
If you're always on a diet you probably spend half... Read More
tidy up service Buffalo Grove ..Ever wondered why some people manage to keep their weight... Read More
I had some questions come in about Ephedra. So I... Read More
Do you remember nodding your head with understanding during your... Read More
If you are about to begin a diet, the number... Read More
It is much safer to your long term health to... Read More
The general approach for treatment of obesity is to suggest... Read More
What to Do with the Leftovers?Okay, tell me if you've... Read More
Speculating on the scientifically proven memory unreliability, the memory specialist... Read More
It is estimated that about 32 million Americans are following... Read More
Although all of the risks involved in gastric bypass surgery... Read More
Do you know the name of that one disease which... Read More
Some of you will not like what I'm going to... Read More
You are ready to shed those energy draining, body crippling,... Read More
Are you a 'look-and-lose' dieter? Have you studied every diet... Read More
Digestion is a chemical process. Our body combines different types... Read More
Essential Fats for Weight LossOver the past few decades, the... Read More
I know a lot of people out there would like... Read More
Everyone from politicians to parents is talking about fighting the... Read More
Experts say obesity will overtake smoking as the biggest health... Read More
Because the Internet allows so many millions of people to... Read More
First off, let me start by saying this list is... Read More
Dieting Dilemma No 1: When Life Gets in the WayThat... Read More
Fat is fuel. That is basically what it is. A... Read More
It's common to respond to stress by distracting yourself with... Read More
This article is about making long-term changes in the foods... Read More
Weight Loss |