Home
>
Weight Loss
>
Buyer Beware: Purchasing Fat Burners and Other Supplements Online

Buyer Beware: Purchasing Fat Burners and Other Supplements Online

Each month I receive hundreds of e-mails from consumers who have been bilked out of their hard earned dollars by unscrupulous supplement / fat burner manufacturers. Manufacturers who have added them to monthly recurring billing cycles without their permission. Manufacturers who don't honor their money-back guarantees, and, while providing a 1-800 number for refunds, but don't hire a real, breathing person to monitor this number. These manufacturers treat their customers with disdain, and in general, regard them as little more than sheep who need to be parted from their money.

The vast number of complaints I receive involve products marketed almost extensively via...

i) radio advertisements

ii) Internet e-mail and advertising campaigns

iii) television infomercials

These products tend to be marketed by companies who do not have a regular presence in the marketplace. These companies like to make this sound like a good thing (i.e., "exclusive T.V. offer!", and "this product is not available in any stores, so order now!"). However, the opposite is generally the case. Why? Selling via the 'Net, T.V. or radio makes it very easy for the manufacturer to...

a) avoid accountability to the customer

b) continue to sell an inferior product to a receptive audience

To further outline the issues, let's create an example scenario with fictitious companies "X" (which will sell its products in stores), and "Y" (which sells online).

Suppose company "X" creates a new fat burner product with a full money back guarantee. They sell it in local marketplaces through well-known retailers. Suppose you come in to the retailer and purchase that new fat burner. Four weeks later, in accordance with the label guarantee, you return the empty bottle for a refund, feeling the product didn't live up to your expectations.

A quality, customer focused retailer will refund your money right away, no questions asked (if they don't, make it clear you'll be taking your business elsewhere). That retailer will then demand their own refund from manufacturer.

What's my point here?...

1) Inferior quality products threaten the local merchant's credibility, and their ability to do business with the local audience. After all, no merchant who claims to have your best interests at heart while flogging an inferior product can stay in business for long.

2) It is impossible for any manufacturer to avoid accountability in the local retail market. If a product yields too many refunds, the local merchant will have to stop selling it. That's because that merchant needs your repeat business for his/her other products. If the merchant does not treat you well, s/he loses the risk of losing ALL your business. Regardless, the bottom line is that the local retailer has to stop ordering from the manufacturer.

3) Products that generate lots of refund requests are much more work for the retailer than ones that do not. Merchants will not carry such a product for long.

OK, now for the other side of the coin.

Suppose company "Y" creates a new fat burner (covered by a 100% money-back guarantee) and markets it via infomercials, radio ads, and the Internet. Suppose "you" purchase the product, and later try to get a refund when you find the quality of the product unsatisfactory. Here's where things get interesting...

Unlike your local merchant, who needs to keep you happy to earn your repeat business, company "Y" knows it is unlikely to ever hear from you again. So it makes it as difficult as possible to obtain a refund. Its 1-800# plays an endless loop message for 45 minutes. It's nearly impossible to get a real human being to talk to.

Good luck getting your refund.

And when you buy products in this manner, often you'll get added to a recurring billing option without your consent. In other words, you'll receive another bottle of the product every 30 days and your credit card will be charged accordingly.

Again, good luck getting your refund.

Bottom line?

Advertising and selling in this manner makes it very easy for the manufacturer to avoid the issue of accountability to the customer. And most manufacturers use call centers, professional warehousing and drop shipping facilities to further isolate themselves from contact with their clients. Chances are that should you order such a product, you won't get a company representative on the phone, but a call-center employee with performance-based incentives. Is that the sort of company you'd like to do business with?

By declining to sell their products in a local retail environment, manufacturers are able to isolate themselves from the local merchants who could demand large volumes of refunds, and threaten their business by refusing to stock a low-quality product. Additionally, it also makes it more difficult for bad product word-of-mouth to circulate amongst consumers.

So...

There are several recommendations I have for purchasing fat burners or any other supplements...

1) Do not buy products advertised on TV, the radio, or the Internet unless...

a) those products CAN by purchased from a local retailer. That way, you'll have some recourse should you be unhappy with the product. While not all companies who advertise in this manner are deceptive or unethical, there is greater likelihood you will experience an issue with a merchant who advertises in this manner and does not maintain a local presence.

b) the product is sold by a well-recognized, respectable brand company.

2) Buy only well-recognized brand names with a established history in the supplement industry (e.g.., MuscleTech, Isatori, Champion Nutrition, BioTest, EAS, and so on). I'm not saying the major brands always create better products. I am saying, however, that their "brand" and reputation does mean something to them, and they do recognize the value of a long term repeat customer. 9 times out of 10, if you have a problem with a product, you can phone such a manufacturer for a refund directly.

On the other hand, products marketed online or on TV do not have a "brand". So it does not matter what the reputation of that brand is, or how it resonates with consumers, since the manufacturer will simply create a new one for the next product.

3) Establish a relationship with a local or online merchant, and make all your purchases from that merchant. Trusted, valued customers can always take their complaints to a good merchant, who knows it is in his/her best interest to look after them.

In the end, losing weight is hard enough without having to worry about losing your money, too. Your best bet is always to purchase brand name products from a trusted local retailer.

Paul Crane is the webmaster of Ultimatefatburner.com. Ultimatefatburner.com is your "one-stop" destination for reviews of fat burners, diet supplements and prescription diet pills, bodybuilding supplements and programs, and weight loss programs. http://www.ultimatefatburner.com/

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Factory resetting an iPhone is a crucial step to protect your privacy and prevent theft when you are selling, trading or donating your device.

Buyer Beware: Purchasing Fat Burners and Other Supplements Online

Weight Loss