Home
>
Weight Loss
>
Diet Fads: Supermarket Sheep

Diet Fads: Supermarket Sheep

Eighteen or twenty years ago, I was into high protein, high fat, low carbohydrate diets, courtesy of the original Atkins Diet Revolution and, to an even greater extent, Stillman's Quick Weight Loss Diet (which I must admit I still prefer to Atkins but that's merely personal taste). At the time, every aisle was loaded with labels proclaiming Low Fat or Reduced Fat. I didn't care about fat and sought much different information. Unfortunately, low fat was "in" and I felt alone and abandoned.

With a certain sense of resentment, I tracked down the carbohydrate costs of a wide variety of food, keeping a sharp eye on ingredients, calorie levels, and nutritional values. Certain items were strangely emblazoned with banners announcing low fat: pasta sauce, potato chips, candy bars, and ice cream. I was puzzled: how could certain foods, full of fat to their very core, be low fat? How could all the fat be removed and there be anything left?

I became fascinated with certain labels. Have you ever, for example, read the labels on those flavored coffee creamers? Zero fat. Zero carbohydrates. Zero protein. Zero calories. How can anything we put in our mouths have zero calories? A negligible amount, maybe, but absolute zero? What is in that stuff? Or is it virtual food, existing only in our mind's eye as a kind of edible hologram?

Mercifully, the low fat craze died its natural death. Atkins and similar regimens took over and the low fat labels were reprinted (corporate recycling at its finest) to read Low Carb. Suddenly, everywhere you looked, there were foods recast as low carb - again with the pasta sauce, the potato chips, the candy bars, and the ice cream.

I was curious. Had the manufacturers taken out all those carbs and put the fat back in? Where did those carbs go? Are there vast dumpsites in the desert where unwanted carbs are buried - next to worn tires, plastic bags, and nuclear waste?

Once more, I wonder: what is left in those boxes, cans, and jars? Why am I paying $1.19 per ounce for something that really isn't anything?

Then I started to figure it out (sometimes I'm a little slow). The food hadn't really changed at all, just the packaging. Food labels are like those ubiquitous Internet sales letters. They trumpet headlines that catch our interest because they are in synch with our desires and goals. Is that accidental? Of course not. Highly paid copywriters choose their headlines with great care, buying into the national "obsession o' the day", floating on the coattails of the latest fad.

Many of us are so desperate to control our weight that we buy into the promises like the unaware followers we are: bleating sheep heading for a precipice with no thought of questioning our leaders or striking out in a different direction.

The unspoken secret is that the label doesn't matter. If we want to lose weight, we don't eat pasta sauce, potato chips, candy bars, or ice cream. Period. No matter what the package says. Deep in our psyche, we know what we can eat (very little) and what we can't (a whole bunch). Allowing ourselves to be misled is only a fashionably acceptable way to fool ourselves, and we know it. We buy into the hype because we want, so badly, to believe. We want to think that we are doing the right thing, that we're really trying, that our motivation is pure.

Our weaknesses are being exploited by the packagers and the super store con men. Our ambivalence, and the overwhelming need to avoid the very real discomfort of effective dieting, invests the misguidance of food labels with an illusion of truth.

Like our dimwitted ovine cousins, we, too, are eventually fleeced.

Virginia Bola is a licensed psychologist and an admitted diet fanatic. She specializes in therapeutic reframing and the effects of attitudes and motivation on individual goals. The author of The Wolf at the Door: An Unemployment Survival Manual, and a free ezine, The Worker's Edge, she recently completed a psychologically-based weight control book: Diet with an Attitude:A Weight Loss Workbook. She can be reached at http://www.dietwithanattitude.com

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.