Home
>
Article Writing
>
Article Marketing: Why 2 URLs Equal Pure Champagne

Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.

But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne.

One of the first rules of marketing, which applies whether you're writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action.

For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing ? the search engines.

Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines ? particularly Google and Yahoo.

Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I'd like to give you just one example of why I believe that you're leaving money on the table if you don't add a second link to your resource box.

Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points.

This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone.

But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking.

Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn't. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it.

Now, take this illustration one step further and image submitting not one article, but hundreds of articles.

While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings.

Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots.

Donald Saunders is the author of a number of Internet Marketing guides including 20 major marketing mistakes. Writing articles is one of the keys to your internet success, but submitting those articles is hard work. Follow this link and discover the secret to 20 major marketing mistakes.

detailed home cleaning Lake Forest ..

In The News:

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

Article Marketing: Why 2 URLs Equal Pure Champagne

Article Writing