Been reading up on SEO? If so, you know that there are one of two major strategies for bumping up your website on the search engines. One is onpage optimization, which involves plumping up your website's headlines, subheads, alt image tags and content with popular keywords. The other is offpage optimization, which, although not talked about nearly as much, will drastically improve your rank if done the right way.
Offpage SEO works like this:
To improve your SEO rank and increase traffic to your site, you need to get more popular websites to link to you. This is called inbound linking.
Websites are ranked 1 to 10 for Page Rank; one being the least popular and 10 being the most popular. If you're just starting out, you're probably a 1 or a 2, but you want to be at least a 6 and who knows... maybe one day a "perfect 10!"
Just like real-life office hobnobbers, your little website is going to have to do some shmoozing with those big league websites to get noticed. How can you give your site some help? Just as you feared: you must first research whose site is ranking higher than you are for your selected keywords. Then you must email them and ask if they'll place your website link on their site.
Now when you ask people with highly visible websites if they can add your URL to their list, what do you think they typically say? "Sure, for a small fee..." (But more likely a not-so-small fee). So now we're talking about money, and nobody wants to lay out cash, especially if they're just starting out.
For this reason, you may be interested to learn: there's a new wave in offpage optimization that does not involve researching other people's websites OR emailing people OR negotiating link placement fees.
It's Article Marketing.
Simply stated, Article Marketing is distributing keyword-rich articles that include your name, professional author bio and URL link to other websites that display the articles as content. Then, publishers come by and pick up that content to place on THEIR websites.
Now, let that sink in for a moment and then remember the goal of offpage optimization: to get better ranking sites to link back to your URL. Article marketing covers this easily. How so?
As an article marketer, you can distribute hundreds of keyword-loaded articles to top ranking article content sites like EzineArticles.com. EACH TIME you post an article on a site like this, your article gets indexed in their content BY KEYWORD and your URL is listed along with it. That's with EVERY article you write.
It's also worth noting, that when you choose to showcase your work on a highly reputable, top ranking site like EzineArticles.com, you get the added advantage of their expertly designed and fully search engine optimized website template to help push you higher on the search engines.
A third point: EzineArticles.com is the number one choice for real live internet marketers to post their articles, pick up other authors' articles to use in their emailed ezines, and generally affilate with for all things article marketing. So if you wanted to start getting your name out there and known by all the right people, posting your expert articles on EzineArticles.com might be a pretty good way to do it.
Still not convinced that article marketing with a top ranking site is an incredible offpage optimization tool for your site? Submit four articles and then do a Google search on your name. Tell me what comes up. Then... when you're ready to take full advantage of this incredible opportunity: create a full-scale article marketing campaign that includes keywords and highly targeted copy... submit to the highest ranking article distribution sites... and watch your website rocket up the ranks!
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of article power: create dynamite web articles and watch your sales explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at article power: create dynamite web articles and watch your sales explode
family-safe home cleaners Lincolnshire ..It is important for all webmasters to realize that if... Read More
You submit it, that's what you do! And submit it... Read More
If you have writing skills and want to use your... Read More
Making your articles available for reprints by other ezine publishers... Read More
Rule number one - You must write ezine articles and... Read More
Currently many online writers and would-be online writers, feel very... Read More
1. Write to one person.When you're writing your article picture... Read More
MS: John, you must be one of the most prolific... Read More
Although this may sound like a funny metaphor, if you... Read More
Article authors who use SEO (Search Engine Optimization) keywords to... Read More
Every successful website needs to be, what the experts consider,... Read More
Have you ever seen articles that are not only related... Read More
A simple technique to increase web site traffic is using... Read More
The key to selling reprints to parenting publications is the... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
Writing articles related to your business is a great way... Read More
Writing for web content is one of the easiest ways... Read More
SEO writing is very different from content writing, article writing,... Read More
Have ever wished that there were a formula for crafting... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
I'm betting that that 3 out of 4 of you... Read More
Sometimes when I am communicating with other webmasters and I... Read More
By now you probably understand how important writing for trade... Read More
One great benefit of article marketing is the generation of... Read More
So you've decided to market your home-based copywriting business through... Read More
maide service in Buffalo Grove ..Heard about article marketing but not sure why you'd need... Read More
If your business has a website, you're probably searching for... Read More
Writing articles for publication on the Internet is, at the... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
One of the most effective (and free!) ways to get... Read More
We all know that article writing is a great way... Read More
A true test for many writers that will require your... Read More
You've already agreed that putting some of your best articles... Read More
One of the most common blunders by those using article... Read More
If you are using articles to promote your business then... Read More
One question I get asked all the time is how... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
Last time on "Because your articles suck" ? we discussed... Read More
"When you provide good information from which readers can learn... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
Are you ready to become an internet marketing expert? Are... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
One of the best ways to build credibility and promote... Read More
Are you looking for a better way to promote your... Read More
Free publicity can help to spread the word about your... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Ok, today we are going to talk about one of... Read More
The goal of free publicity is to get your name... Read More
Article Writing |