Home
>
Article Writing
>
Bugaboos of Article Marketing in Web Content Management Systems (CMS)

Bugaboos of Article Marketing in Web Content Management Systems (CMS)

One of the most common blunders by those using article marketing to distribute free reprint articles is to include periods after domain names at the end of sentences. Surely those authors who have made this blunder realize that if that period gets included in the URL, the link will lead to a 404 error or "Page Not Found" message any time a visitor clicks on your link from any web site that used your articles. Publishers complicate things by not visiting links included in author resource boxes and failing to correct the address error in the URL once they do notice it.

To be fair to publishers, it is often difficult to edit within some content management systems and it simply takes too much time to make those changes. To be fair to article authors, we certainly ought to be able to use correct punctuation in our writing, even if it does cause problems with automated link creation in CMS (Content Management System) tools. To be fair to CMS programmers, writing exceptions into the software on CMS sytsems to remove that period leads to incomplete and truncated filenames along with other complex unintended consequences.

But the ultimate responsibility for this issue rests squarely on the head of web content authors who write articles intended to gain them links from other websites. Most have figured out the eccentricities of the web and know how to avoid this problem after seeing a few bad links or URL's that are not hyperlinked by web content publishers. You MUST understand these issues to successfully use article marketing to get your web content used by publishers.

For those web content authors who have NOT figured out the eccentricities of publishing on the web, here a a few guidelines:

1) I'll repeat the opening admonition here because it bears repeating as the most common error by article marketers - Don't follow web addresses with periods or the resulting link will lead to an error page. Include a space between domain names and periods if you must use a period following a web address. Content Management Systems (CMS) used by web content publishers will include that period in the hyperlink!

2) Never cut and paste from Microsoft Word documents or other proprietary word processing software, because most use non-ascii text which replaces common punctuation with code unique to their software to create punctuation marks such as hyphens, elipses, quote marks, accents, exclamation marks, dashes and underscores. It is very irritating to read articles that include those odd looking foreign characters on web pages. Most publishers cannot, and the remaining publishers WILL not take the time to fix those strange characters in your text before publishing them to a web page or pasting them into their plain text newsletter. So your article simply will not be used in most cases.

3) Start a new line each time you include a web address within the body of the article AND in your resource boxes, because email clients often "break" web addresses if they are longer than 64 characters. Count the characters in any web address you use in articles or in your resource boxes because if theyare longer than 64 characters, many will wrap onto the following line of text, those content management systems (CMS) will then ALSO truncate your web address and send anyone who clicks that incomplete URL to a "404 error, Page Not Found." Use one of the recognized URL shortening and forwarding services to make the longer web addresses short. My favorite is http://www.shorl.com

4) Don't use proprietary software to paste your articles INTO before distributing to ezine editors, article distribution and web content sites because that proprietary software converts both previous proprietary punctuation from word processing software and previously ascii text punctuation within your article to use IT'S own proprietary punctuation which shows up on web pages as bizarre foreign and unrecognizable characters as it sends that article to web publishers. Again, leading to your article not being used by web content publishers.

5) Always remember to use the leading http:// portion of web addresses that you want converted into links by web content publishers because, once again, their content management system (CMS) won't recognize it as a URL (web address) if that portion is missing from the domain name. Most will not take the extra time to add that required element to your address to cause their CMS to embed the hyperlink for them and almost nobody will return to add the hyperlink if their CMS fails to do it for them - many don't know how to write the necessary HTML to embed links but would be required to add it if their CMS didn't do it for them initially - so they can't link to you if they want to.

6) Use only those article distribution sources that embed hyperlinks in your resource boxes to distribute your articles. I've run across dozens of sites using my articles that referred me back to the articles distributor saying, "They don't provide the hyperlink from their site". If you do use an article distribution source that DOESN'T automatically embed hyperlinks for users of your articles, learn how to embed them yourself during submission. Most web content publishers simply will not take the time to add it if they use those article distribution sources that don't provide it to them.

7) Never distribute articles with HTML already included to embed links as it will result in web content publishers NOT using the articles because their CMS then DOUBLE embeds hyperlinks- often breaking those links and leading to further error pages. Even if it the resulting hyperlink works properly, it makes reading difficult since you'll then see the HTML code displayed in unicode characters on the page of some sites.

Learn the bugaboos of Web CMS and take advantage of the knowledge to out-perform your article marketing competitors who haven't yet learned how to manage Content Management Systems to their advantage.

Mike Banks Valentine operates http://publish101.com - a web content resource for article authors and publishers. He offers a Text to HTML converter for web publishers who don't have expensive Content Manangement Systems to automatically insert paragraph tags, create HTML lists and hyperlink domain names for use on the web without the need to learn HTML. Just cut and paste articles into the converter, click a few buttons and paste pre-formatted articles into your web page template. http://publish101.com

top rated cleaning service Lake Forest ..

In The News:

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bugaboos of Article Marketing in Web Content Management Systems (CMS)

Article Writing