Home
>
Article Writing
>
Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

A Consultant could be an expert about absolutely anything.

Calling yourself a "consultant" demands further clarification. A consultant who? What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How easily can potential clients understand it?

You provide clients more than your expert knowledge and problem-solving skills. Your delivery style (tricks) are every bit as valuable as your knowledge base. We all relate to some businesses (personally and professionally) more effectively than to others. Great match-ups require something akin to a mating call to help a consultant find and connect with ideal clients.

Every consultant is unique in important ways. Your challenge is to express those significant intangibles - so they set you apart from others using the same job title. Do clients understand what you can do for them? How you're different from the competition? Why they'd prefer you?

Article Marketing is Your Ideal Stage

Whether you're selling a service, speaking or training, nothing persuades like offering a sample. Writing articles that highlight your style and expertise does that for you. A meaty, 600 to 800 word article is long enough to deliver a tangible taste.

Once it's widely posted, the message can be read by thousands. Some readers will search for what else you've said, or click over to your website. Writing repeated in-depth articles further establishes your niche, point of view, and expertise. They're building your name recognition and readership in short order.

Your stock-in-trade is information, so packaging it into articles makes you a content creator. The Internet voraciously demands a steady diet of new material. Websites, ezines (and now blogs) efficiently deliver ideas to targeted readers. But sad to say, too many articles consist of rehashed, low-grade material. Stand out with fresh, professional-quality information. Being a cut above builds respect and trust - a must for doing business down the road.

Local Search can Further Define Your Market

Unlike a plumber or day care center, most consultants needn't be confined to the local arena. Your Internet exposure connects you to a national or global audience, if that's your goal. But if your target market is closer to home, articles still help to position you.

Recent research by The Kelsey Group show that 70% use the Internet to make local buying decisions. And nowadays, 36% of search engine queries request local search results. That means the person includes a geographic term in their search engine query. For example, a query with: "employee benefit consultant" + Denver only lists the small pool of appropriate Denver providers.

Every consultant needs to make sure their information appears in local search queries, http://www.yellowpagesage.com/localsearch.html. The trend toward local search is growing quickly. Businesses can easily be left out-which makes them unfindable by online searchers. Who can afford to miss 70% of their client base? Having your own website isn't necessary - but still helpful for a variety of reasons.

Potential Clients will Check You Out Online

Surveys reveal that over half of respondents consider search engines a better source of buying information than Yellow Pages, newspapers or magazines. When someone enters your name or company into Google (in quotes), what comes up?

It helps if your name is unusual. If not, follow up with "search within results" for a qualifier term (like your specialty, "employee benefits") to find your cites.

In just a few moments, searchers get a picture of your professional standing and scope of recognition. They're likely to be swayed by what they see. Who mentions you, and what are they saying? What kinds of links come to your website? If you've been publishing articles, they'll also show up - enhancing your credibility and incoming links.

In my own case, a Google search for my name showed about 100 cites before I started article promotions. Now that's well over 3,000. So many cites boosted my website traffic and Page Rank as well.

If you haven't gone "ego surfing" on Google for mentions of your name, you should. Because the public will. Make sure there's plenty of stuff for them to find that does you proud.

Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719) 395-9450

limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’Hare

In The News:

A multipurpose robotic system promises to transform how items are stacked onto pallets, aiming to maximize space utilization and reduce shipping costs.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The number of people affected by a UnitedHealth data breach in February 2024 was actually higher than previously reported and was the largest medical data breach in U.S. history.

A phishing campaign uses Google Calendar to schedule fake meeting invitations that appear legitimate, redirecting targets to phishing sites.

Toll road text scam: Fake messages claim unpaid fees, seek payment via fraudulent links. Kurt “CyberGuy" Knutsson says this scam is becoming increasingly sophisticated and widespread.

Kurt “CyberGuy" Knutsson says these steps ensure that your friends and family get to the exact moment you want them to see. Try it out and streamline your sharing experience.

Tech expert Kurt “CyberGuy" Knutsson offers tips on how to protect your identity: Be vigilant, monitor accounts, use smart security, know theft response.

Tech expert Kurt “CyberGuy" Knutsson says cybercriminals are exploiting iMessage phishing protection, tricking users to reactivate links.

It's hard to imagine life without in-flight Wi-Fi these days – but sky-high web surfing comes with its own set of privacy concerns. Here's how to protect yourself.

Over 400,000 cases of credit card fraud were reported in 2024 to the Federal Trade Commission. The CyberGuy explains how to protect against becoming another victim.

A nondescript metal box transforms into a fully functional electric motorcycle that blurs the line between vehicle and urban infrastructure.

Many apps unrelated to location still ask users for tracking permission, and Texas Attorney General Ken Paxton has filed a lawsuit seeking to end this alleged practice by Allstate.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Melody, the artificial intelligence-powered robot, is life-sized and represents a move toward creating robots that resemble people in appearance and interaction.

Here are five easy smartphone rules from the National Security Agency that you can follow to better protect your mobile device from hackers and scammers.

A U.S. robotics company has developed "Jennie," a robotic pet powered by artificial intelligence that's designed to comfort those facing mental health challenges.

Healthcare records for more than 184 million Americans were breached in 2024, but you can take steps to minimize that risk. Kurt the CyberGuy explains.

The Skyrider X1 from Rictor claims to be the "first amphibious flying passenger motorcycle," and it combines land and air travel in one sleek design.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Home inventory and restoration apps help itemize and track every item in your home in the event you have to make an insurance claim after a natural disaster.

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

Article Writing