Home
>
Article Writing
>
Correct Formatting Maximizes Effectiveness of Online Articles

Correct Formatting Maximizes Effectiveness of Online Articles

Understanding the rules of correct formatting for online articles will assist webmasters in driving greater awareness of and traffic to their online enterprises.

For online marketers, the difference between creating a widely-read article and one that ends up in a publisher's reject pile is often rooted in the principles of correct formatting and savvy writing. Therefore, before developing an article designed to enhance your online presence, you should familiarize yourself with few principles of online publishing. Indeed, knowing how to how to format and write a successful article will help to ensure your publication reaches the largest audience and maximizes your business' presence.

Tip #1: Create a Powerful Title

Headlines are critical determinants of how widely read an article will be. Online, titles are important because readers typically find articles through search engines which, in turn, locate articles largely by way of titles. Therefore, use correct formatting to develop a powerful title that captures the keyword of your article in its first three to five words.

For example, if your article is about ten ways to have a great family vacation on a low budget, consider a title such as: "Low Budget Family Vacations ? Ten Ways to Have a Great Time for Less," instead of " Ten Ways to Have a Fun, Low Budget Family Vacation." The first, more powerful example has the most important words- "low budget family vacations" - at the beginning of the line, the location where search engines will most easily find them.

Tip #2: Create an Article Instead of an Ad

Your article should be an informative, useful, well-written piece that simultaneously serves as a showcase for your strengths and expertise in your field. It should not be an advertisement. In fact, publishers will likely reject an article that reads too much like an ad, or includes too many promotional references to the author's website. Correct formatting, then, requires that you simply include a reference to your URL in the resource box at the end of the article rather than directly into the body itself.

Tip #3: Understand the Rules of Submission

Online directories will often reject articles which do not follow their submission rules. Some e-zines and newsletters accept articles with word counts in the thousands, but the optimal article length is somewhere between 400 and 800 words. You want people to read your whole article, so keep it concise and focused.

Many e-zines require authors to format their own pieces in HTML, so it's a good idea to acquire some basic HTML skills. That way, you can include basic text styles and follow the correct formatting procedure for whatever e-zine or directory to which you are submitting.

Lastly, make sure you proofread your article for clarity, grammar, spelling and correct formatting. Correct formatting of article marketing helps build your reputation, too, as the quality of your work is extremely important.

Tip #4: Utilize the Resource Box.

The resource box is an essential tool of article marketing. It is a short paragraph at the end of your article where you present yourself, your company and, most importantly, your URL.

Generally, correct formatting of a resource box calls for the author to give his or her name first, and then explain in a few sentences what services his or her enterprise offers. This is a pitch, but many article directories and marketing experts suggest keeping it from sounding like a "hard sell." Again, publishers will reject articles with "abusive" resource boxes such as those which are either too long or ad-like, or rife with links to websites with no relevance to the article topic.

There are different schools of thought regarding other elements to include in the resource box, such as direct contact information or a free offer. However, as long as you adhere to correct formatting principles, you can be somewhat inventive.

Online marketing through article submissions is a critical component of many website marketing strategies. Understanding the rules governing correct formatting of online submissions, though, is critical to maximizing the effectiveness of your marketing strategy.

For additional information on how to appropriately submit online articles for publication, please visit the following resources:

Knight, Christopher. "article marketing 101: the perfect author resource box" ezinearticles.com. Ed. Christopher Knight. http://ezinearticles.com/?Article-Marketing-101:-The-Perfect-Author-Resource-Box&id=17172

Carr aro, Deborah. "article marketing 101: the perfect author resource box" Websition.com. Ed. John Doetsch. http://www.websition.com/articles/121/1/The-Ins-and-Outs-of-Article-Submissions

Shaw, Steve. "article marketing 101: the perfect author resource box" Onlinebusiness.about.com. http://onlinebusiness.about.com/od/marketing/a/articlesub.htm

John Doetsch is the editor of Websition.com where you will find additional "article marketing 101: the perfect author resource box" written by the Internet's most gifted authors. Authors are encouraged to "article marketing 101: the perfect author resource box" to boost your web site traffic and link popularity by presenting your articles to thousands of targeted publishers, ezine editors, and webmasters. "article marketing 101: the perfect author resource box"

recurring cleaning service Wilmette ..

In The News:

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Correct Formatting Maximizes Effectiveness of Online Articles

Article Writing