I am often approached and asked, how do I write an article that will get published in other peoples ezines, newsletters, newspapers or other publications, and it's a VERY good question as it's not a case of sitting down and writing just anything ? there are some tricks to doing it, and I'm going to share with you some the basic process you need to follow to get started in the right direction?
First of all why even bother to write an article?
Well for one, it's a fabulous way to gain FREE exposure to a target market you want, but don't have yourself. It's also a terrific way of increasing your own personal profile, as articles build your credibility as an expert of the topic you're writing about.
STEP 1. Start with something that you have an interest in ? even better is something that you are really passionate about and that your target market is interested in too! After all, it is not going to be effective if for example I wrote about my love of holidaying! My target market is going to be thinking well so what!!!! Make it relevant?
STEP 2. Still don't know where to start? Well ask or listen to your customers, what problems are they facing, what do they need solutions to and how can you be instrumental in that? Then write about it! People will pay big money to solve their problems, so they may as well spend it with you, yes?
STEP 3. List out some things you'd like to cover in the article, do some research for inspiration if you get stuck. Success is in the planning. So be organised in your content. It has to be written professionally otherwise it will do more harm than good for you. After you list a few key points you wish to cover, put them in the order you wish them to appear and then sub elaborate on them ? all of a sudden you'll have content coming out your ears!!!!
STEP 4. Link it all together and write it in a way that it has emotion coming through to your reader. It HAS to be exciting and interesting enough that it will hold your readers attention (you don't want them yawning!) And don't make it a sales pitch or advertisement for your product. It HAS to be valuable information and educational for your reader and as if it's conversational. At the end of the article you can promote your product/service etc but never during the body of the article, and in addition to that the product/service needs to be relevant to what you're writing about. You need to look at around 750 - 1000 words.
STEP 5. Have a title. THIS is one of the most important things when writing an article and it can make or break the decision of whether a person will read it or not. It needs to leap out at your reader and speak right to their need, emotion and curiosity. Your heading needs to have the person saying to themselves I MUST read this otherwise I'm missing out on something valuable here (and they would be right!!!!) It also needs to be shouting out the benefits that someone will have as a result of reading it.
STEP 6. Write a short paragraph (no more than 4 sentences) on who you are, what your product is and how people can contact you including your website. This area is often known as the authors or resource box. Check mine at the bottom here as an example.
STEP 7. Proof read it 3 times and then proof read it again! And then get someone else to check it for you to if you can! Also do the all important spell check!
STEP 8. Promote it. Research where you'd like to send it so that your target market have a chance at seeing it and email or submit it to the site for free use as long as it has your authors details in tact. There are countless internet sites that will take it, and many magazines/publications that are directed at your target market PLUS there is also an array of local press AND media who may also use it too! Remember there's a host of industries that have their own newsletters that often look for content, such as fitness industries, medical, health, new age, business, etc etc. If sending your article to a newspaper ? add you a head shot of yourself too ? they like to have to add photos?It's also beneficial to send a little intro to them describing briefly what your article is about and why you're sending to them and the fact they are welcome to use it for free!
STEP 9. Follow up to those you have submitted the article to. A quick email or call is all that you need. So remember who you sent it out to ok!
STEP 10. Be positive, persistent and patient! Like anything the more you do it the better you become. You will have some people turn you down, BUT you will also be getting closer to someone saying YES! So keep sending it out, you can't please all the people ALL the time, so don't stress if someone says no. It's useless if you don't implement promotion of it. I have sent one article off to over 50 different places ? NEVER give up! Schedule it in to do and DO IT!
And remember, a great marketing tool that can spring off this initiative is to add more information, content and detailing and sell it as an Ebook! I love articles and the diversity of them. You can simply use, change, add, delete words to build it into a very profitable marketing exercise.
Have fun and good luck!
Abundant Success! Rachael Bermingham Entrepreneurial Woman http://www.marketingtosuccess.com
http://www.globalsuccesscommunity.com
This article by Rachael Bermingham. International Success Strategist, Entrepreneur, Mum, Wife, Business woman, and Coach who teaches and helps others how to develop and use their passions, skills, and talents for profit. You can book her for a session or a speaking engagement via her websites or emailing her at rachael@globalsuccesscommunity.com This article may be printed or used in its entirety with full author contacts and details. Please forward an email to us if you wish to use it for our records rachael@globalsuccesscommunity.com
whole house cleaning Deerfield ..You've written this wonderful (no question about it) piece of... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
How to write an informative article?The following tips can help... Read More
Not every web designer has the time ? or skills... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
Why do so many internet marketers waste their time on... Read More
When I was first advised to start writing articles, this... Read More
There are many different ways to improve link popularity for... Read More
How many times have you read the following? If you... Read More
You're Invited... Visualize your article going out like a party... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
A simple technique to increase web site traffic is using... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
There is no doubt that Spam has affected online business... Read More
As of July 1st, the year was half over! July... Read More
Here's a depressing fact if you sell anything on the... Read More
You are running out of ideas, you sit down in... Read More
If you're sick of being #987 for your best Google... Read More
It is not my intention to give you a 5... Read More
For me, to decide to start a home business was... Read More
Never before in the history of the business of writing... Read More
To be successful at any affiliate marketing program, you not... Read More
You know that writing articles is the best free way... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
home cleaning services Des Plaines ..Strategically developing online content helps to ensure a small-business owner's... Read More
One of the best things you can do for your... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
Article distribution is currently booming on the internet. Authors do... Read More
It's all the rage. It's what everyone is talking about.... Read More
If you have an entertainment website then you're always looking... Read More
Inspirational articles were once limited to self-help and religious publications,... Read More
Writing for the internet requires that you create a large... Read More
This has to be the number one thing that most... Read More
How is it possible to turn an idea into the... Read More
It is pretty obvious that content is king online. It... Read More
Are you an Article Marketer? If so, you know that... Read More
People who have an idea for a website sometimes require... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
As an article author, sometimes you can only pull so... Read More
Writing for web content is one of the easiest ways... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
Ever read one of those web articles written by an... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
Writing articles for magazines, the Internet or the local community... Read More
"Ten Tips" articles are the easiest piece to write because... Read More
Looking for another no cost promotional tool? Your fee will... Read More
MS: Shelley, you're an excellent person to talk to about... Read More
Article Writing |