I was busiy submitting some articles I ghost wrote for a client to some web portals late one night, when I was struck by a message a web site editor left for visitors. I won't tell you the actual site name, or mention the company that they are targeting with their message in order to protect their privacy. But the message went something like this. "STOP! If you are submitting articles from article factory, we do NOT publish them on this site."
Hire a Professional Writer to Make Work Publishable
This made me pause. I'm a writer by trade and I was submitting original material. I would never even dream of doing otherwise. Many professionals, even the most seasoned in their respective fields, cannot write well. So, they usually hire somebody like me to polish their thoughts, and edit their material to make their work publishable and syndicate it on the internet.
Don't Buy Unoriginal Material
Then there are the other crop of professionals, who pay large sums of money to "article factories" who sell them mass produced material. Obviously, "article factories" sold these same articles to others as well. Professionals are eager to purchase articles such as these, because they are not experienced writers and feel they cannot do it themselves. Search engines are text based. So, keyword rich articles syndicated on the internet and published on a company home page is one of the most effective strategies of driving the right kind of traffic to a web site.
Site Editors Know Quality Material
Web portal editors who regularly recruit original articles are getting wise to "article factories." Editors are enraged by the massive repetitive submissions they receive because it wastes their time to have to weed through the crap. Many are just beginning to fight back. If you are guilty of purchasing articles that are sold to large numbers of individuals ? stop it now. It won't get you anywhere. Editors know when they are being dumped on. And they won't publish this work on the world wide web. They will remember who sent it to them, and not in a positive way, either.
The Creative Idea is Currency
I tell my writing students at University of North Carolina Asheville, that we live in a world starved for creative ideas. Ten years ago, the phrase that swept through corporate America was: "thinking out of the box." Now it's the "idea person" who has the most currency in a company. But you can't just be an "idea person" -- you have to know how to execute, too.
The Expert Interview
In my company, http://www.sidhecommunications.com, we take an original approach to article writing and syndication. We've developed a tried and true method of working with professionals who do not have the time, or the expertise to write well. I call it the expert interview. This is a technique that writers all over the world use everyday.
Syndicate Original Ideas
Here's how the expert interview goes. I telephone the mortgage company I work for and ask the gentleman who is a partner in the company what strikes his fancy for topics this month. He replies, "I'd like to write an article about stated income and no doc loans." I know nothing about mortgages, or this type of loan, but I'm about to learn a great deal. I ask him questions and take copious notes. Sometimes, he will e-mail or fax more information to me. I develop an article based on this interview. The client then approves or edits the article. Then I post it to 20 sites which editors regularly visit for free content for their web sites, e-zines, or print publications. In 3-6 months, this article is all over the internet. In one year's time the article is still alive and being published even more widely on the world wide web, because it is professionally written and communicates valuable ideas.
Receive the Accolades and Qualified Leads
The client receives the byline. He or she also basks in the glory and accolades from this educational writing. The client has admirers on-line, and he or she answers the telephone or e-mails coming from qualified individuals interested in purchasing his or her product or services. When the client answers the telephone, he or she has to have some idea about the topic that's been written on. It's not something that can easily be faked. The expert interview ensures that he or she does have this knowledge.
It's the client's expertise and their idea that made the story. Because of this, I feel the client does deserve the byline. They also deserve the stream of new business they receive from geographical areas they could not otherwise afford to penetrate.
If you're buying articles from places like article factory: stop it. It's better to proceed with original ideas. This way you can earn yourself a great 'virtual reputation.'
Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail http://www.sidhecommunications.com.
home cleaning services Deerfield ..A true test for many writers that will require your... Read More
Do you know one of the most powerful marketing techniques... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
1. What is the single most compelling subject from your... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
If you have an entertainment website then you're always looking... Read More
I've been involved in publishing for over a decade now... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
No one can logically argue against the fact that content... Read More
Here's a really simple way... to promote your online business... Read More
Well maybe it's not that "little known" but some people... Read More
Your author bio is a vital part of your article... Read More
How would you like to have your name and web... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
It is amazing to see how much we all still... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
We all know that article writing is a great way... Read More
One of the most tried and true methods of self-promotion... Read More
It's stunning sometimes how far article marketing has come over... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
Getting people to join your company can be hard work.... Read More
Two important factors that play a part in the rankings... Read More
recurring housekeeping Highland Park ..Some six weeks ago, I began writing and submitting articles... Read More
Writing articles for magazines, the Internet or the local community... Read More
Determining keywords is a critical step in writing articles online... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
Having an article published is one of the fastest and... Read More
Making your articles available for reprints by other ezine publishers... Read More
A lot of great ideas happen when two or more... Read More
There are many ancient writings, which dive into the importance... Read More
The key to selling reprints to parenting publications is the... Read More
Writing articles is one of the most powerful, if not... Read More
Writing a great deal of articles myself, I see a... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
Once you learn the benefits of article writing, you may... Read More
Part 1 of a 2-part series To read Part 2... Read More
I'm betting that that 3 out of 4 of you... Read More
How is it possible to turn an idea into the... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
A simple technique to increase web site traffic is using... Read More
Many people which in online business world find difficulties in... Read More
Writers talk about rejection all the time ? just part... Read More
It doesn't really matter who you are; you definitely know... Read More
Okay, so you're getting a feel for this article marketing... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
It is a well known fact that writing, distributing and... Read More
The first step to getting published is to find your... Read More
Article Writing |