Online publishers, ezine subscribers, and Web visitors want short, useful information. Use this "500-Word Article Formula" to create trusting, confident, and lifelong clients and customers.
How to Write this Short Article
1. Create a benefit-driven title so people will open your email. Put pizzazz into your title. Dare to be outrageous!
2. Create a snappy one to three-sentence introduction preceded by a hook. Include what's in it for your audience. How will your article improve their lives or business?
3. Know your article's purpose and specific audience and narrow your slant or focus just for them.
This article's audience includes business people who want to promote their product or service through a short article. It appeals to small business people, professionals, coaches, or consultants who have a book or service to sell. It appeals to Web site publishers and opt-in (no spam) ezine publishers who want free articles to attract new customers.
4. Write an outline with four to six major points you want to make before you write.
My outline and headings for this article include the seven ways to write this article:
1. Write for Your Targeted Market.
2. Write an Outline First
3. Write Each Paragraph to Support Your Outline Headings
4. Write An Outline With Four-Six Sub Points
5. Write Two- Four Sentences for Each Paragraph
6. Create Four-Six Paragraphs from Each Heading
7. Revise Copy Looking for Ways to Tighten Your Article
Remember each sentence must support the thesis statement, that's the one major benefit of how you will solve your reader's particular challenge. In this one, I give you 7 solutions for writing a short article.
Break down each paragraph into three standard-length sentences (15-17 words each). For drama, write one or two shorter sentences. One paragraph contains around 100 words. Five paragraphs of five sentences of 20 or less words will equal close to 500 words.
6. Create Four to Six Paragraphs From Your Outline
All sub points must also support the thesis. Write concise, compelling paragraphs that explain and give examples.
If you write over 100 words, tighten your copy. Leave out stories or analogies. Shorten examples. Cut redundant sentences, phrases, and words. Drop most "is" verb forms and "ands." They slow the copy and the reader down, a cardinal sin in writing. Bored readers will leave. Instead, use vital, action verbs and colorful nouns.
7. Revise Looking for Ways to Tighten Your Article
- Use bullets to clarify and shorten copy
- Reduce or eliminate quotes and anecdotes.
- Replace -ly adverbs and adjectives with picture or feeling power verbs and nouns.
- Let go of superfluous words like "that."
- Use one or two-syllable words for readable, direct copy.
For your conclusion, write only a sentence or two to either sum up or point out benefits. When you write under 500-word-articles of about one page, Online publishers, Web Masters and potential clients will read them, pass them on, and eventually buy from you.
Judy Cullins ?2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Mokena prom limo .. Lockport Chicago limo O’HareI have a confession to make.I think in "articles."As a... Read More
There is no doubt that Spam has affected online business... Read More
I was busiy submitting some articles I ghost wrote for... Read More
Have you ever seen articles that are not only related... Read More
Did you realize that writing and publishing articles online represents... Read More
Do you know one of the most powerful marketing techniques... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Marketing on a budget is tough. This is a universal... Read More
This is the "real" Money Maker in the Mail Order... Read More
SEO writing is very different from content writing, article writing,... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Would it be worth it to master a technique that... Read More
I've been involved in publishing for over a decade now... Read More
When you have to share what you've created, where do... Read More
One of the best ways to promote your website is... Read More
How are you marketing your articles? As a writer prospecting... Read More
Writing articles is by far the most effective online promotion... Read More
Often all the Web Surfer will see is your title,... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
It doesn't really matter who you are; you definitely know... Read More
Writing a great deal of articles myself, I see a... Read More
Although this may sound like a funny metaphor, if you... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
Routing traffic to your web page is incredibly important in... Read More
We all know that article writing is a great way... Read More
Mokena Chicago limo O'Hare ..Writing a great deal of articles myself, I see a... Read More
There are two primary factors in creating a successful reference... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
When you frequently post articles on ezines, you might be... Read More
Many people which in online business world find difficulties in... Read More
Did you realize that writing and publishing articles online represents... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
It's stunning sometimes how far article marketing has come over... Read More
Ease of Submission With so many article distribution sites out... Read More
In order to answer the question I've just asked in... Read More
A true test for many writers that will require your... Read More
Writing and leveraging articles is my most successful strategy for... Read More
By now most entrepreneurs realize that the most cost effective... Read More
One question I get asked all the time is how... Read More
Are you an Article Marketer? If so, you know that... Read More
Every field or discipline has its own specialized vocabulary and... Read More
The name of the game as far as Internet marketing... Read More
When I was first advised to start writing articles, this... Read More
It is amazing to see how much we all still... Read More
If you want to increase the amount of visitors to... Read More
You're Invited... Visualize your article going out like a party... Read More
Submitting Articles for redistribution is the best way to get... Read More
Selling books online means that you need to get interested... Read More
You know that writing articles is the best free way... Read More
Article Writing |