One of my subscribers writes 'I can't hold my tongue any longer...not that that is fun or anything, I just had to tell you something! Just a tiny 'lil thing. You have 2 spaces after each period. Unless you are typing on an "old fashioned" typewriter, on a computer you use only one space. This is part of my business, graphic design. I hate to criticize but I know you want to be professional and that stands out. It creates a visual break in the copy making it like a stutter in reading. This is a common mistake for those not "in the field".'
I love that my subscribers are reading my copy carefully. My readers need this formatting tip to write their own copy. There's lots of contradictory information on www.google.com if you ask the question of 1 space or 2 spaces at the end of a sentence. Even though it isn't the subject of friendly mail, angry mail, or even 'thought you oughta know' mail, I am always open to tips from the graphic design side to help me improve my site.
Let's talk about the evolution of writing copy. I learned in Journalism School to use 2 spaces at the end of a sentence because we were taught to write using a typewriter. We didn't even think about the why, but adding that extra space at end of each sentence was simply for readability until the personal computer became a household word and changed all that.
It helps to understand the lost language of 'typewriterese', because the letter "W" takes up as much space as a "1" on the original typewriter. Skinny letters take less space while wide letters take up more space so the extra space added after each sentence make it easier to see where one sentence stops and the next begins.
Just like the computer today, the space- efficient Linotype machine was a revolutionary machine used by newspapers and print shops. The operator filled each letter and space with a line o' type cast in lead. Wedges were used for spaces, rectangles for letters. If the operator used 2 spaces or 2 wedges it gummed up the line o' type, so only 1 space was used. Of course, the publishing industry embraced 1 space long before that and continues to follow that rule.
A copyeditor at The University of Chicago (Chicago Manual of Style) thinks, "In our efficient, modern world, there is not room for 2 spaces at the end of a sentence."
Publishers want single spaces after periods. Most desktop publishers believe desktop publishing (electronic type-setting) should follow the commercial publishers rule, "One space at the end of a sentence."
Two spaces can cause problems with line breaks in certain programs. Web pages use only one space between sentences. HTML is set up to only display one space no matter how many are typed. A browser, like Netscape Navigator or Internet Explorer, will only display one.
Should sentences be separated by 1 or 2 spaces? Yes.
ABOUT THE AUTHOR:
International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at www.google.com.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareSome six weeks ago, I began writing and submitting articles... Read More
I was busiy submitting some articles I ghost wrote for... Read More
No one can logically argue against the fact that content... Read More
Writing can be fraught at the best of times but... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
The name of the game as far as Internet marketing... Read More
Want your articles to get picked up and reprinted by... Read More
A large portion of your business relies on your ability... Read More
It is pretty obvious that content is king online. It... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
Writing articles is by far the most effective online promotion... Read More
Writing effectively on the internet is the most effective way... Read More
One of the most effective (and free!) ways to get... Read More
There are two primary factors in creating a successful reference... Read More
As an article author, sometimes you can only pull so... Read More
Writing and distributing articles on the internet is one of... Read More
Many successful authors close their mind to learning HTML because... Read More
Search Engines are constantly on the "look out" for freshly... Read More
Writing articles for publication on the Internet is, at the... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
Articles are a fantastic source of links and additional traffic... Read More
There is some wisdom in saying that when you are... Read More
MS: John, you must be one of the most prolific... Read More
Antigo wedding limo ..This author started with a clean website and wrote 5... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
As a follow up to my previous article on the... Read More
A great way for self employed professionals to enhance their... Read More
As we prepared to move our 12,000 article database from... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
Are you looking for a better way to promote your... Read More
Last time on "Because your articles suck" ? we discussed... Read More
Online readers love information, but be sure your information is... Read More
Have you been writing and submitting your free reprint articles... Read More
Did you realize that writing and publishing articles online represents... Read More
If you are going to be writing articles to promote... Read More
The experts are always telling us that getting paid for... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
It is amazing to see how much we all still... Read More
Every time I run a course on Freelance Writing, students... Read More
Many internet home business owners today have learnt that one... Read More
Writing articles is by far the most effective online promotion... Read More
Here's a depressing fact if you sell anything on the... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Part 1 of a 2-part series To read Part 2... Read More
One of the best ways to promote your website is... Read More
Two important factors that play a part in the rankings... Read More
Not writing articles yet? You really should try it, if... Read More
Article Writing |