One of my subscribers writes 'I can't hold my tongue any longer...not that that is fun or anything, I just had to tell you something! Just a tiny 'lil thing. You have 2 spaces after each period. Unless you are typing on an "old fashioned" typewriter, on a computer you use only one space. This is part of my business, graphic design. I hate to criticize but I know you want to be professional and that stands out. It creates a visual break in the copy making it like a stutter in reading. This is a common mistake for those not "in the field".'
I love that my subscribers are reading my copy carefully. My readers need this formatting tip to write their own copy. There's lots of contradictory information on www.google.com if you ask the question of 1 space or 2 spaces at the end of a sentence. Even though it isn't the subject of friendly mail, angry mail, or even 'thought you oughta know' mail, I am always open to tips from the graphic design side to help me improve my site.
Let's talk about the evolution of writing copy. I learned in Journalism School to use 2 spaces at the end of a sentence because we were taught to write using a typewriter. We didn't even think about the why, but adding that extra space at end of each sentence was simply for readability until the personal computer became a household word and changed all that.
It helps to understand the lost language of 'typewriterese', because the letter "W" takes up as much space as a "1" on the original typewriter. Skinny letters take less space while wide letters take up more space so the extra space added after each sentence make it easier to see where one sentence stops and the next begins.
Just like the computer today, the space- efficient Linotype machine was a revolutionary machine used by newspapers and print shops. The operator filled each letter and space with a line o' type cast in lead. Wedges were used for spaces, rectangles for letters. If the operator used 2 spaces or 2 wedges it gummed up the line o' type, so only 1 space was used. Of course, the publishing industry embraced 1 space long before that and continues to follow that rule.
A copyeditor at The University of Chicago (Chicago Manual of Style) thinks, "In our efficient, modern world, there is not room for 2 spaces at the end of a sentence."
Publishers want single spaces after periods. Most desktop publishers believe desktop publishing (electronic type-setting) should follow the commercial publishers rule, "One space at the end of a sentence."
Two spaces can cause problems with line breaks in certain programs. Web pages use only one space between sentences. HTML is set up to only display one space no matter how many are typed. A browser, like Netscape Navigator or Internet Explorer, will only display one.
Should sentences be separated by 1 or 2 spaces? Yes.
ABOUT THE AUTHOR:
International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at www.google.com.
professional maid services Park Ridge ..Article writing can be such an intimate act as you're... Read More
There is probably no easier way of earning extra money... Read More
How to write an informative article?The following tips can help... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Writing for web content is one of the easiest ways... Read More
Overture reports over 1 million queries for article keyword related... Read More
It is a well-known fact that a key to obtaining... Read More
One great benefit of article marketing is the generation of... Read More
Every day thousands of people join affiliate programs and yet... Read More
Gasp! I can hear it from the purists now: Matt... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
How is it possible to turn an idea into the... Read More
"But I've only been on the Internet 3 months! How... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
How are you marketing your articles? As a writer prospecting... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
Looking to build your freelance writing career but don't know... Read More
If you're sick of being #987 for your best Google... Read More
Ever read one of those web articles written by an... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
It's no secret that writing and publishing helpful articles is... Read More
Writing an article is not an easy task. You have... Read More
If you market online, whether it be your own information... Read More
If you've spent any time online trying to promote your... Read More
I get asked all the time, "Lorrie, how can I... Read More
cleaning lady near Lincolnshire ..If you are not creating articles for your website and... Read More
Well maybe it's not that "little known" but some people... Read More
A ghostwriter, as one may think is not a writer... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
A true test for many writers that will require your... Read More
Making your articles available for reprints by other ezine publishers... Read More
You are running out of ideas, you sit down in... Read More
Every successful website needs to be, what the experts consider,... Read More
As of July 1st, the year was half over! July... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
Article marketing works like this. The majority of webmasters are... Read More
A recent debate started me thinking about how some marketing... Read More
One of the most tried and true methods of self-promotion... Read More
If you've spent any time online trying to promote your... Read More
The first twenty-five words of your article are the most... Read More
Getting people to join your company can be hard work.... Read More
I was busiy submitting some articles I ghost wrote for... Read More
Online readers love information, but be sure your information is... Read More
Part 1 of a 2-part series To read Part 2... Read More
You've written this wonderful (no question about it) piece of... Read More
Writing an article is not an easy task. You have... Read More
I am sure that there would have been a moment... Read More
There is no doubt that Spam has affected online business... Read More
Are you short of ideas? There are times when we... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
Article Writing |