When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit. What happens on the trajectory from planting the seed to seeing traffic numbers jump and your site's visibility increase? And is this in line with what's happening in the wider publishing world? Are there alternatives?
Wouldn't it be nice if you could find out just how much of a market there is for articles that somehow cover what your site is all about, before you set out to the laborious task of writing? Guess what, from a publishing point of view, you are not going to get this information without paying through the nose, but then you are not writing your articles for readership audience, but rather a consumer base, aren't you?
So there is no point in researching your audience this way. It is simply best to stick to the market research for your product and align the number of your articles somewhat with this outcome and take a comfort buffer zone from estimates of your traffic. But you have to get a sense of whether you are doing enough to make a difference.
A few years ago, you could get away with writing a handful of articles about a product or website and expect to see some immediate traffic on the back of this effort. Today, things are less simple. Life has become a lot more multi layered and to reach critical mass your need to seriously increase the numbers on all fronts. Not only on the articles written, but it also makes a difference to increase the number of ezines and forums on which you publish.
This increase in capacity to take in information is visible throughout society. It dominates the publicity game. Society's capacity to take in information has increased dramatically and in order to get through to your end market, you need to use heavier artillery than ever.
People who fail to understand the numbers game lose out. But there is more to the 'increased capacity' phenomenon. Aside from bombarding the market with quantity, quality is also important. To garner an interest you need to make sure that you write better articles than your competition. Wittier, more in depth information, friendlier. If you manage to write enough and good quality articles that show you know your market, you have a chance to create natural hubs around your products that make them stand out from the crowd.
Attracting visitors this way will generate traffic, which, through further nurturing will become a mechanism that starts to snowball. How do you know whether you have done at least the minimum in terms of writing to make sure you have a chance to create these desirable hubs?
Check your traffic figures. There are millions of ezines to which you can upload articles on any topic for free. The only obligation the ezine owners have to the writers is that they need to include your short bio and a live link to your website if you include this. There are around 80 ezines in all those millions that actually will stick to their obligation and ascertain through human intervention that this also happens.
The articles when published by webmasters create a long term effect in that you generate free backlinks from sources you might not have thought of to include in your marketing campaign.
More immediately, direct traffic won't show a dramatic rise unless you are able to submit a serious amount of articles. Around 200 will start to make a difference. Can you see yourself writing this many articles without tearing your hear out at what angle to describe your service from after number 15?
If you wonder what writing articles is actually going to effect aside from instant work creation without a guaranteed hype around your product, you might want to consider what other means you have to get through to your target market. Today's multi-layered reality simply demands a heavy input if you want to see some results. Growing a business takes time and a lot of effort.
The internet as a whole is thriving on free content which professional aggregators are offering to anyone interested. Free content dominates the entire internet, but it's whether the topics cover anything of interest and are well written that makes all the difference.
If you are inclined to publish frequently about interesting topics, there might be sense in grouping with a few other people and making up your own RSS feed and offer it to publishers. In doing this, you will be evolving into a new brand of publishing venture and start to join the publishing revolution from within.
Angelique van Engelen is a freelance editor at http://www.contentclix.com, a copywriting agency based in Amsterdam, the Netherlands, which specialises in tailormade content as well as specialized RSS feeds on culture and arts.
elite cleaning services Mundelein ..It has become common knowledge that the smartest and most... Read More
By now you probably understand how important writing for trade... Read More
Often all the Web Surfer will see is your title,... Read More
A recent debate started me thinking about how some marketing... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
You submit it, that's what you do! And submit it... Read More
If you are using articles to promote your business then... Read More
Writers have one basic need -- readers. We all want... Read More
A great headline can be the difference between having your... Read More
Article marketing-the simple act of writing one 400 word article... Read More
One question I get asked all the time is how... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
Writers talk about rejection all the time ? just part... Read More
The name of the game as far as Internet marketing... Read More
I once wrote an article in which I offered the... Read More
Are you ready to become an internet marketing expert? Are... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
Writing for web content is one of the easiest ways... Read More
I have a confession to make.I think in "articles."As a... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
I am often approached and asked, how do I write... Read More
You know that writing articles is the best free way... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
Airbnb cleaning service Mundelein ..A simple technique to increase web site traffic is using... Read More
Having an article published is one of the fastest and... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
Often all the Web Surfer will see is your title,... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Writing articles that are available for reprint is an excellent... Read More
There are two primary factors in creating a successful reference... Read More
I've been involved in publishing for over a decade now... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
Thanks to recent information that leaked by Google within their... Read More
Ease of Submission With so many article distribution sites out... Read More
For me, to decide to start a home business was... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
Looking to build your freelance writing career but don't know... Read More
"But I've only been on the Internet 3 months! How... Read More
The first twenty-five words of your article are the most... Read More
Many writers struggle with the decision of whether or not... Read More
You say, I can't write an article, I have no... Read More
The first step to getting published is to find your... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
The Whole reason you write those articles is so you... Read More
Writing articles for magazines, the Internet or the local community... Read More
The key to selling reprints to parenting publications is the... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Article Writing |