Home
>
Article Writing
>
Publishing: Changing realities (I)

Publishing: Changing realities (I)

When you frequently post articles on ezines, you might be aware that you are an active participant in the art of publishing at grass roots level. From experience, you will know that after planting your seeds, it takes time before your efforts will actually bear fruit. What happens on the trajectory from planting the seed to seeing traffic numbers jump and your site's visibility increase? And is this in line with what's happening in the wider publishing world? Are there alternatives?

Wouldn't it be nice if you could find out just how much of a market there is for articles that somehow cover what your site is all about, before you set out to the laborious task of writing? Guess what, from a publishing point of view, you are not going to get this information without paying through the nose, but then you are not writing your articles for readership audience, but rather a consumer base, aren't you?

So there is no point in researching your audience this way. It is simply best to stick to the market research for your product and align the number of your articles somewhat with this outcome and take a comfort buffer zone from estimates of your traffic. But you have to get a sense of whether you are doing enough to make a difference.

A few years ago, you could get away with writing a handful of articles about a product or website and expect to see some immediate traffic on the back of this effort. Today, things are less simple. Life has become a lot more multi layered and to reach critical mass your need to seriously increase the numbers on all fronts. Not only on the articles written, but it also makes a difference to increase the number of ezines and forums on which you publish.

This increase in capacity to take in information is visible throughout society. It dominates the publicity game. Society's capacity to take in information has increased dramatically and in order to get through to your end market, you need to use heavier artillery than ever.

People who fail to understand the numbers game lose out. But there is more to the 'increased capacity' phenomenon. Aside from bombarding the market with quantity, quality is also important. To garner an interest you need to make sure that you write better articles than your competition. Wittier, more in depth information, friendlier. If you manage to write enough and good quality articles that show you know your market, you have a chance to create natural hubs around your products that make them stand out from the crowd.

Attracting visitors this way will generate traffic, which, through further nurturing will become a mechanism that starts to snowball. How do you know whether you have done at least the minimum in terms of writing to make sure you have a chance to create these desirable hubs?

Check your traffic figures. There are millions of ezines to which you can upload articles on any topic for free. The only obligation the ezine owners have to the writers is that they need to include your short bio and a live link to your website if you include this. There are around 80 ezines in all those millions that actually will stick to their obligation and ascertain through human intervention that this also happens.

The articles when published by webmasters create a long term effect in that you generate free backlinks from sources you might not have thought of to include in your marketing campaign.

More immediately, direct traffic won't show a dramatic rise unless you are able to submit a serious amount of articles. Around 200 will start to make a difference. Can you see yourself writing this many articles without tearing your hear out at what angle to describe your service from after number 15?

If you wonder what writing articles is actually going to effect aside from instant work creation without a guaranteed hype around your product, you might want to consider what other means you have to get through to your target market. Today's multi-layered reality simply demands a heavy input if you want to see some results. Growing a business takes time and a lot of effort.

The internet as a whole is thriving on free content which professional aggregators are offering to anyone interested. Free content dominates the entire internet, but it's whether the topics cover anything of interest and are well written that makes all the difference.

If you are inclined to publish frequently about interesting topics, there might be sense in grouping with a few other people and making up your own RSS feed and offer it to publishers. In doing this, you will be evolving into a new brand of publishing venture and start to join the publishing revolution from within.

Angelique van Engelen is a freelance editor at http://www.contentclix.com, a copywriting agency based in Amsterdam, the Netherlands, which specialises in tailormade content as well as specialized RSS feeds on culture and arts.

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Factory resetting an iPhone is a crucial step to protect your privacy and prevent theft when you are selling, trading or donating your device.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Publishing: Changing realities (I)

Article Writing