Home
>
Article Writing
>
Stop Struggling and Write Your Article - Part II

Stop Struggling and Write Your Article - Part II

Don't let overwhelm hold you back- follow this expert advice and start writing your promotional article today.

In Part 1, I talked about the importance of planning and structuring your article. Here are three more essential steps to help you make sure your article is ready to go.

4. Avoid clich?s (like the plague). As in, clich?d language, clich?d advice, and clich?d topics. To refresh your memory, a clich? is anything that's over-used, banal, or tired. It's anything we've all heard 1,000 times before and hoped we'd never hear again.

Some typical examples of overworked expressions (and there are thousands):

... bring you up to speed, at the end of the day, since time immemorial, chilled to the bone, a gleam in his eye, her heart leapt into her mouth, a level playing field, when all is said and done, on the same page ...

Clich?d language can be fixed with a good edit. First, determine whether you really need that phrase. If you do, express the concepts in ordinary terms. So, for "see if we're on the same page", substitute "see if we all agree".

Clich?d advice and topics might include:

"Achieve your goals"
"Build the life you want"
"Don't worry, be happy"
"Empower yourself"
and, my personal fave, sent to me in an e-mail newsletter: "Take a bubble bath".

I include in this category any concept that's corny and sentimental, or writing that attempts to express the inexpressible: all those fluttering leaves, vibrant sunsets, and yearning sighs.

It's really tough to write about intense emotions or universal experiences in a way that's original and subtle. Great novelists and poets spend their lives struggling to do this. If you're not careful, it's easy to end up sounding like a 50-cent greeting card.

Fixing clich?d ideas is more challenging than fixing clich?d language. You need to ask tough questions:

"What does this phrase mean? What am I really saying here? What situations illustrate this? What do I want people to get? What value am I adding here?"

Remember that people are looking for straight talk and solutions to problems. Your solutions. They want your ideas, expressed with your urgency and importance.

So don't give your readers hackneyed ideas expressed in stale language. Don't fob them off with a bubble bath, try shoving them into a brisk, eye-opening cold shower instead.

5. Proofread Your article has to be 100% perfect in grammar, spelling and punctuation before the public gets to see it. The public means anyone visiting your Web site, and anyone you submit your article to for feedback or possible publication.

I confess, I did work as a professional proofreader for a time. And when you spend your life looking for missing periods and dots over i's, you tend to get a little demanding. But there's a reason for my concern.

Your article isn't like a casual e-mail that you zap off without reviewing or editing: It's more permanent and public. Your article is you, and people are going to assess your value by how you present it.

Think of it this way. If you're fortunate, hundreds, even thousands of people may read your piece. You're probably hoping to get lots of new clients from this exposure. Posting or submitting your article is, in a sense, like going for a job interview.

Dot your i's, cross your t's. Make sure there are periods at the end of sentences. Make sure you know how to use commas correctly, that you haven't made any common errors (for example, it's instead of its; there instead of their; your instead of you're). Check for missing words; check the spelling of any unusual words.

If you have even the slightest doubt about your English skills, have a professional proofreader or editor review your article. At the very least, give it to a friend to read. Mistakes are very hard to catch in your own work.

6. Be brilliantly unoriginal. Your promotional article is almost guaranteed to fall into one of these five categories:

Sex

Love
Health
Finance
Career

What I want you to understand is that you don't have to have the greatest, most never-thought-of-before idea in the history of the universe before you write your article. In fact, you can't. It's all been done.

That's the unoriginal part.

Yet people are always itching to read, again and again, how they can improve in one of these areas (or about what a terrible time someone else is having in these areas, and thank heaven it's not them this time).

So please, just get over your fear and give us your unique take on the eternal topics. Your unique take - that's the brilliant part.

Brilliant doesn't have to be big. It can be:

a new system for filing papers
the absolute best way to make espresso
the surefire way to find your G-spot or your Z-spot
a strategy for saving money that only an accountant like you would know

We're talking soft innovations that flaunt your particular expertise.

Your brilliance could be in how you package your experiences. Have you been through a messy relationship, learned how to talk better to your teenaged kids, survived a life-threatening illness, started up a successful small business? Chances are, there are people out there just waiting to hear how you did it. This information is gold.

There is brilliance in your own communication style. Are you kind and patient, buzzy and edgy, witty and ironic? Are you more like a kindly grandfather or more like a visionary CEO? Whatever your qualities, be utterly yourself.

Your brilliance can be the simplicity and clarity with which you give your advice-the way you get your idea across so well, it's like we're hearing it for the first time. The way you inspire. The passion with which you speak.

So don't worry that they've heard it all before. Of course they have. But they've never heard it all from you.

About The Author

David Roddis, The Writers' Coach, helps independent professionals write killer marketing copy, promotional articles and information products that attract more clients. Go to http://www.coachdavid.ca/fasttrack1 to join his mailing list and receive a free copy of "12 questions to fast-track your article". For more information, visit http://www.coachdavid.ca/fasttrack1.

limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The number of people affected by a UnitedHealth data breach in February 2024 was actually higher than previously reported and was the largest medical data breach in U.S. history.

A phishing campaign uses Google Calendar to schedule fake meeting invitations that appear legitimate, redirecting targets to phishing sites.

Toll road text scam: Fake messages claim unpaid fees, seek payment via fraudulent links. Kurt “CyberGuy" Knutsson says this scam is becoming increasingly sophisticated and widespread.

Kurt “CyberGuy" Knutsson says these steps ensure that your friends and family get to the exact moment you want them to see. Try it out and streamline your sharing experience.

Tech expert Kurt “CyberGuy" Knutsson offers tips on how to protect your identity: Be vigilant, monitor accounts, use smart security, know theft response.

Tech expert Kurt “CyberGuy" Knutsson says cybercriminals are exploiting iMessage phishing protection, tricking users to reactivate links.

It's hard to imagine life without in-flight Wi-Fi these days – but sky-high web surfing comes with its own set of privacy concerns. Here's how to protect yourself.

Over 400,000 cases of credit card fraud were reported in 2024 to the Federal Trade Commission. The CyberGuy explains how to protect against becoming another victim.

A nondescript metal box transforms into a fully functional electric motorcycle that blurs the line between vehicle and urban infrastructure.

Many apps unrelated to location still ask users for tracking permission, and Texas Attorney General Ken Paxton has filed a lawsuit seeking to end this alleged practice by Allstate.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Melody, the artificial intelligence-powered robot, is life-sized and represents a move toward creating robots that resemble people in appearance and interaction.

Here are five easy smartphone rules from the National Security Agency that you can follow to better protect your mobile device from hackers and scammers.

A U.S. robotics company has developed "Jennie," a robotic pet powered by artificial intelligence that's designed to comfort those facing mental health challenges.

Healthcare records for more than 184 million Americans were breached in 2024, but you can take steps to minimize that risk. Kurt the CyberGuy explains.

The Skyrider X1 from Rictor claims to be the "first amphibious flying passenger motorcycle," and it combines land and air travel in one sleek design.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Home inventory and restoration apps help itemize and track every item in your home in the event you have to make an insurance claim after a natural disaster.

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Tech expert Kurt “CyberGuy" Knutsson says the $236,000 Yangwang U9 electric hypercar boasts 1,287 horsepower and can jump obstacles.

Stop Struggling and Write Your Article - Part II

Article Writing