Ok, today we are going to talk about one of my favorite Big Ticket Marketing tools ? writing articles!
You are probably thinking, what does writing articles have to do with Big Ticket Marketing?
Well, it turns out, it has plenty to do with it and I'm going to tell you why.
It's about the relationship!
As a Big Ticket Marketer you have an even tougher job of convincing your potential customers to become actual customers. That's because Big Ticket items have a much higher price tag then other products. And the higher price tag means that you have more skepticism to overcome than someone who is just selling a $37 e-book.
Also, you may be in an industry where there is a lot of competition with products that have very similar capabilities or features. So how do you differentiate yourself and your Big Ticket product from the others?
In my opinion, the key factor that should make you different from the others is not price. Although that is an important consideration it is not the only one when people are spending more to purchase a product. The key factor, I believe, is the relationship that you create between yourself and your prospective and existing customers.
Prospective and Existing Customers Need to Know You, Like You and Trust You before They Will Buy From You
In order to sell to anyone, they have to know you, like you and trust you. This is especially true for Big Ticket items. Obviously there are lots of ways to help your prospective and existing customers to get to know you like you and trust you. One way is to make sure you always provide them with value on an ongoing basis.
That means giving them great, highly relevant content for free. Also, supplying free products relevant to their interests. Obviously, the quality of your product and your service must be high or you will quickly lose any customers you have!
For Big Ticket item purchasers, it will take them a lot longer to evaluate you and your product. Let's look at a couple of examples:
Let's say you you sell real estate. No one is going to jump and buy the first property they are presented with, unless it just happens to completely meet their needs. Instead, they are going to rely on you to provide them with a bunch of choices based on what you tell them you want. That process could take as little as a month or as long as several years depending on how demanding the buyer is.
Or say you are in the high tech industry where you sell computer solutions including all the hardware, software and support. In some cases these deals could be worth 1/2 a million dollars or more. Again, no one is going to just write you a check without very seriously evaluating your product and services and YOU!
One of the best ways to keep you and your products in the minds of your potential and existing customers is to consistently be in touch with them. And this is where articles are a super Big Ticket Marketing strategy.
Why are Articles A Great Big Ticket Marketing Strategy?
Articles that are interesting, relevant, on target and useful to your target market are a great way to stay in touch (and in the mind) of your potential and existing customers.
Great articles do take some time to write but like anything else, the more you write the easier it becomes. And heck, if you really hate writing articles, there are lots of people on elance.com or other free-lance websites who will be happy to do it for you.
All you have to do is publish or email the articles to your prospective and existing customers on a regular basis. You give them value, maintain contact with them and stay in their mind. You never know when the prospective or existing customer will decide that its time to make that purchase.
And if you are the person most recently in their mind who do you think they will think of first for the product or service?
Here are the benefits of using articles as a Big Ticket Marketing strategy:
Note: "advertorial" is just a funny word that describes an article written to look like a newspaper or magazine column but is really an advertisement for your product or service.
And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.
And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.
For more information on a package that can help you really take your article marketing to the next level including software that helps automate the process check out the Article Announcer Link on the Big Ticket Blog resource page below.
Copyright (C) 2005 Chuck Daniel, Like Magic Marketing, LLC -- All Rights Reserved.
Chuck is a former Microsoft software designer and program manager who spent more than a decade happily working on Email and CRM. Admittedly a seminar, workshop and information addict, Chuck left Microsoft to pursue his interests in personal development, internet, direct and information marketing and to promote and work for charitable causes.
Chuck Daniel
Would You Like to Make BIG Bucks
With BIG Ticket Items Online?
http://www.bigtickethomestudy.com
http://www.bigtickethomestudy.com
This article may be reprinted in its entirety in your E-zine or on your site as long as the content is not modified, all links are left in place and you include the resource box as listed above.
If you do use this material, please send us a copy of the publication. Thanks.
expert residential cleaners Park Ridge ..The traditional print media newsletter is still useful even in... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More
Many successful authors close their mind to learning HTML because... Read More
The Whole reason you write those articles is so you... Read More
If you are going to be writing articles to promote... Read More
Routing traffic to your web page is incredibly important in... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
If you are not creating articles for your website and... Read More
You know that writing articles is the best free way... Read More
Being an Internet Article Author is far and away the... Read More
***What is the Resource box?'Resource box' is an information box... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
There are many ancient writings, which dive into the importance... Read More
If you're sick of being #987 for your best Google... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
Here's a depressing fact if you sell anything on the... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
Whether you own your own affiliate website, or subscription website,... Read More
Overture reports over 1 million queries for article keyword related... Read More
Anyone who's been in the business for 2 or 3... Read More
By avoiding these common mistakes, you will greatly improve your... Read More
Have you ever seen articles that are not only related... Read More
All writers aspire to recognition, but are we dedicated? Ambition... Read More
How is it possible to turn an idea into the... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
green cleaning service Park Ridge ..One great benefit of article marketing is the generation of... Read More
Thanks to recent information that leaked by Google within their... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
You submit it, that's what you do! And submit it... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
A "Thought Leader" is someone recognized as an authority in... Read More
This free way to promote or publicize your book or... Read More
It is not my intention to give you a 5... Read More
Overture reports over 1 million queries for article keyword related... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
Writers have one basic need -- readers. We all want... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
1. Choose A Topic.You need to choose either a hot... Read More
Get the Facts you need to start promoting you free... Read More
Gasp! I can hear it from the purists now: Matt... Read More
The biggest challenge facing any online business today is how... Read More
How would you like to have your name and web... Read More
If your business has a website, you're probably searching for... Read More
A simple technique to increase web site traffic is using... Read More
In this article I will show you how to use... Read More
Getting people to join your company can be hard work.... Read More
For me, to decide to start a home business was... Read More
Submitting articles once or twice a week can yield 15... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
Writing articles for online newsletters and websites can be a... Read More
Article Writing |