Home
>
Article Writing
>
Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

A "Thought Leader" is someone recognized as an authority in their field of expertise...also known as a visionary. Few people set out to become a "thought leader" or "guru," but there is good reason to not only establish yourself as an expert, but as a higher-level expert or "thought leader" for your market.

How can you become a "thought leader" for your niche or industry?

Besides risk-taking, leading a company that leads an industry, being vocal in your own blog and posting comments on other blogs & top industry forums within your niche... the easy answer to saturate the market is via the use of syndicated articles!

Here's a mini-course on how to get started to build your own "thought leadership" following via submissions of ezine articles:

QUANTITY: You'll need more than 100 articles to really do this right, and as you approach the 500-1,000 article level, you'll be closer to reaching a saturation point that builds a buzz around your name, your ideas, your articles and your expert opinions.

Could you influence a market with 1 or 2 articles? Nope. Can you do it with 10-50 articles? Perhaps 10 years ago you could. Today's market is very competitive and as such, you need to do more than 'what everyone else does' if you want to stand out and get to the top, especially if you're in a niche that is very popular already.

QUALITY: You want to use your articles to communicate your single-minded focus as the expert of your niche. This means quality articles, very little babble, and 1 or 2 links in the resource box that must reinforce your expertise and personal brand. This is not the time to be an affiliate marketer.

Example: If you want people to take your Digital Photography business seriously, you can't post a Geocities, Tripod, etc. junk URL in your article resource box...but rather, you must post a domain name that you own that further solidifies the unity of your message. Also, leave out domains that you own that have nothing to do with the purpose of the article you're writing.

Note: Quality does not mean high word-count quantity. Best if you keep your word-count in the 250-500 words per article so that you can achieve a high article count. A 500-word article performs the same as a 5,000-word article, so why give the marketplace more than they can absorb in an easy reading? Today's reader "scans" rather than deliberately reading every word of your articles.

CONTROVERSY: Unlike other article writing reasons, when you write to achieve market "thought leadership" status, you must stir up the market by taking some gray issues and make them black and white. This is a good opportunity to take current events and provide your expert analysis and support reasons why certain issues are good or bad for the market, economy, world, etc.

CONSISTENCY: Using article marketing or putting your hundreds of articles into distribution is not a one-shot Charlie routine, but rather it's a drum you begin beating and every week for a few years you pound your article submission drums louder and louder.

It pays to create a burst of submissions (50-250) when you initially start, and then taper off to 10-100 new submissions per month until you reach a market saturation point that you feel puts your voice, your brand, your articles at the front of the pack.

PROMOTION: Once you put your articles into distribution via the various article directories, ezine publishers, and specialty web directories of your niche - the next step is to promote them further by using them to establish credibility as you participate in forums, blog comments, your own blog/online journal, and your email newsletter.

"Thought Leadership" via Syndicated Articles Conclusion:

It is possible to take the net by storm to position yourself as a 'thought leader' via putting hundreds and thousands of your articles into distribution. Within 6-18 months, you can become known as a "thought leader" in your niche if you'll do what no one else is doing and in a volume/quality that no one else had done to date for your niche. There is time and you can do it. Go for it! :-)

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://ezinearticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://ezinearticles.com/

Copyright 2005 - Christopher M. Knight. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit where credit is due and follow all of the http://ezinearticles.com/.

bathroom cleaning service Northbrook ..

In The News:

ETA sharing on Apple Maps and Google Maps keeps contacts updated automatically while you drive safely. Learn step-by-step instructions for iPhone and Android.

Data removal from brokers protects against AI-powered scams and deepfake threats in 2026. Learn how data brokers sell your personal information to scammers.

Learn how to act against cybercriminals in 2026 with essential security steps like two-factor authentication, software updates and credit freezing.

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

Article Writing