Home
>
Article Writing
>
Web Content Barn Blasted by Shotgun Software - Article Marketers

Web Content Barn Blasted by Shotgun Software - Article Marketers

As we prepared to move our 12,000 article database from one server to another and make a serious business of it, instead of the formerly free service, hosted on free servers and delivered by free email accounts, we took a serious look around at the article marketing business as well as the paid web content business to see what others were doing and test theories about the value of web content.

What we discovered, to our dismay, was that everyone now recognizes that content is king in search engine ranking. The trouble with everyone knowing how important web content is to search engines - is that it gets perverted the same way linking and Pagerank got perverted. Everyone realized how important links were to good search engine ranking in 1998 and 1999 when FFA (Free-For-All) link directories were launched.

The FFA insanity was finally recognized by late 2000 and early 2001 by the search engines as a perverted system and they first discounted those links in their algorithm, then began to penalize those links because they were dominated by sleazy players in the porn and pills industry. Although those FFA pages still exist and some otherwise reasonable people are taken in by them because they "heard somewhere" that they help your search engine ranking, most of us now know that posting links to FFA pages is a counterproductive waste of time for search engine ranking.

Along came links directories, linking directory software, and link building services to pollute the waters of linking even further. Webmasters hear that links are important for search engine rank and they dive into one or all of these linking schemes to increase their link popularity. Finally the search engines noted that millions of unrelated sites were linking to each other and that those links were nearly always reciprocal. So the search engines downgraded those links, reduced the value of directories full of reciprocal links to unrelated sites. It's been rumored that this too is a possible area of penalization by search engines.

I'm a long-time advocate for the value of web content in the form of free articles as a search engine strategy. I started an emailed article distribution service in 1999 to encourage site owners to write and distribute articles for free use on other sites to increase topical relevancy and coincidentally as a method of gaining one-way inbound links to their site from the resource box at the end of their articles. I have long used them to ghostwrite and submit articles for clients on a regular basis as a linking campaign resource for their site in place of the more common reciprocal link-begging done by so many webmasters.

Now article marketing is becoming polluted by overzealous marketers producing software and services to "Blast Your Articles to 50,000 Ezine Editors" with little regard to much more than selling a few thousand copies of their software. Ezine editors see articles blasted in shotgun fashion without regard to topic or industry as spam when they receive those random article submissions. It is only one of the perversions of the web content game now perverted by "blasts" of emailed articles to tens of thousands of ezine editors.

A further perversion is "SEO writers" who use this Shotgun Software to blast ghost-written articles (done for clients) to thousands of ezine editors and article distrbution sites, not just once, but over and over again. These maniacal jackals join article distribution lists under multiple pen names and use their software to submit those "blasts" to dozens of article distribution lists under multiple names, multiple times in the hopes of getting the articles published multiple times on the same sites. It has required us to write filtering software to keep multiple submissions out of the archives and ban the authors doing the multiple submissions from further submissions.

The worst perversion of the web content game is those harvesting articles from the multitude of free content sites and reproducing entire archives from multiple article databases and hosting those thousands of articles on dynamic sites without regard to topic or category. This watering down of the article relevance by random inclusion on hundreds of websites is destroying the value of the article marketing and diluting the value of the link to the author sites. Why? Because those articles are now appearing on thousands of sites that have no focus or relevance and link back to the authors from sites that have no apparent subject or topic.

Web content is critical to establish a topical relevance for all website owners, not simply for creating larger sites with more Adsense ads on them. Publishers need to focus on relevant topics and avoid reproducing random web content. The content at any cost mentality is killing the value of article marketing and diluting the reasons for distribution. Unless the article spammers stop "Blasting to 50,000 Ezine Publishers" we will see the value of article marketing blown to bits and reduced to the value of FFA links directories.

Mike Banks Valentine operates http://publish101.com Free Web Content Distribution for Article Marketers and Provides content aggregation, press release optimization and custom web content for Search Engine Positioning http://publish101.com RSS: http://publish101.com

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Web Content Barn Blasted by Shotgun Software - Article Marketers

Article Writing