7 Devastating Writing Mistakes and How to Avoid Them


Writing engaging articles and energizing ad copy takes more than just typing out what you want to say. By correcting these major mistakes, your copy will soar to newfound heights. While there are many common mistakes made by copywriters, seven in particular are deadly.

Mistake One: Don't take that tone with me!

Many writers fail to write to their intended audience by writing in a general or wrong tone. Either way is costly. It is important to identify and write to the intended audience. Review the following two statements to see how the same information differs based on the intended audience.

Audience One is comprised of computer neophytes.

Move your mouse pointer over to the START icon, which is located in the lower left area of your computer screen. Next, click your left mouse button one time. Your start menu should now be displayed.

Audience Two is comprised of knowledgeable computer users.

Open up your START menu.

Notice the stark contrast between the two examples. If we continued with the examples, "Audience Two" would be spoken to in more technical terms whereas "Audience One" would be spoken to in very simple terms with every action described in full detail.

Mistake Two: Welcome to the claims department.

Most non-fiction writing, especially ad copy, makes a claim of some sort. Hard to believe claims destroy credibility. The golden rule of claims: Always support your claims fully.

I can't believe it!

When a claim sounds too good to be true, credibility is lost. Perhaps the ad copy is claiming that a person can lose up to 300 pounds in 30 days on a certain type of program. The more substantial the claim, the more support required. Still, if the claim is hard to believe, all the support in the world won't help much.

4 out of 5 dentists agree.

A claim made must be supported. An article reporting that 4 out of 5 dentists agree about using a certain product must include the supporting evidence. Never expect people to take your word for it, because they won't.

Mistake Three: So enough about you, what about me?

Have you ever visited a website or heard an ad that chimed in with "we here at [insert company name] believe??" The majority of people will react by simply ignoring the copy all together. It is important to build up a rapport with the reader before talking about yourself-if possible. The reader must first be given a reason as to why he or she should care. This mistake is most common in ad copy. Focus on the reader first and foremost.

Mistake Four: Could you repeat that?

Repetitious wording occurs when a word is used that was previously written in close proximity. Try to keep sentences fresh and flowing with new words. This is a great reason to pick up a thesaurus and learn some word alternatives. In ad copy it is sometimes necessary to use a word more than once for effect. An example of this would be: Excellent service. Excellent selection. Excellent prices.

Don't do this

I really like the quality of the shoes and the overall quality of the store. Store X is an all around high-quality establishment.

Notice the word "quality" was used three times quickly. These two sentences should be rewritten with the world quality being used only once.

Mistake Five: At this present time, the fact of the matter is, you are reading this article.

This mistake plagues us all because our normal speech is full of redundancies. Some redundancies are simply two words that say the same thing, while others are phrases that repeat something previously mentioned in the sentence. Fluffing up text does not make for good writing or reading. Let's look at some examples.

"It is a true fact."

Is there a false fact? Revised: "It is a fact."

"I found a total of 927 websites with my name on them."

Eliminate "total of". Revised: "I found 927 websites with my name on them."

"The future to come is full of surprises."

The future is something to come, which is why it is called the future and not the present or past. Stating "future to come" is wordy and does nothing to enhance the reading experience. Revised: "The future is full of surprises."

To find out more, visit your favorite search engine, and look for results under these terms:

  • Pleonasm
  • Redundant writing

Mistake Six: You're its owner therefore it's yours.

It is amazing how four simple words can become a virtual wrecking ball to the prose of so many. The four words are: its, it's, your, and you're

Its

This is possessive and has no apostrophe. Example: Put your hand on its mouth.

It's

This version has the apostrophe and means "it is." Example: It's mine.

Your

Again, this is the possessive and has no apostrophe. Example: Your car is stalled.

You're

With the apostrophe, it means "you are." Example: You're smiling at me.

Many writers make this mistake because it's simple to do. Writing fast will increase the possibility of making this mistake, which is why rereading your copy many times is crucial.

Mistake Seven: I think I can. Well, maybe I can try.

It is important that the reader feels secure about the author, which is why writing in a passive voice will render the prose helpless. It is very easy to use passive writing without knowing it because everyday speech is filled with passivity. Recognizing passive writing and replacing it will make a tremendous difference in your copy.

Passive: The final exam was failed by over half of the students.

Active: Half of the students failed the exam.

Notice the difference between the two sentences. Overcoming this mistake takes practice-as does learning to write well.

Ad copy should be dripping in confidence. Word selection and order are extremely important. Using words like "try" should be omitted when possible.

Common Example: "We work to make our clients happy."

Rewrite: "We have satisfied clients." or "We will make you happy."

In the "Common Example", it implies that you might not be happy. The company will "work" to make you happy, but there is no guarantee they can. In the rewrite, the implication is removed by altering the text.

Crafting solid prose takes practice. By running this checklist against your copy and correcting mistakes, it will become more effective. Every printed word is priceless. A single word or sentence can cause decent copy to fail. Should you require a copywriter, visit my website.

?2005 Jason Andrew Martin LLC

Jason A. Martin has been conducting business on the Internet for 11 years. He is a copywriter and entrepreneur. Mr. Martin is currently working on obtaining a degree in Journalism and Law. He runs the Internet business site: copywriter.

His official web site, which contains articles you can use for your web site, can be viewed at: copywriter

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

Top Seven Ways to Write your Print or eBook Fast

Want to write your book? But, need a blueprint on... Read More

Turning Your Journal Into An Idea Bank

A few magazines refer to their written idea sources in... Read More

Get Published: The Nuts and Bolts of English, and How to Impress a Publisher (2)

The tiniest things can be so useful when you come... Read More

Editorial Freelancing: 5 Must-Know Tips to Getting Your Foot in the Door

So, you want to freelance as an editor, writer, copy... Read More

Common Writing Mistakes - Are These Holding You Back From Writing Success?

During the years that I've been teaching writing and participating... Read More

New York Code Orange Jaisini New Art Series

The creativity of Jaisini is not designed to be preaching... Read More

Kick-Start your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

Discover the Writer Hiding Inside You

Has the thought run across you mind that you might... Read More

Retail Margin, Trade Discount, and What it Means for the Author

DEFINITIONSRetail margin is basically the difference between your book's wholesale... Read More

Character Motivation - Always Ask WHY

For many years, I've been a tutor for students undertaking... Read More

Bring Out the Natural Writer in You

Think you can't write a book that will sell? You... Read More

How To Write A Newsletter

In order to be successful with a newsletter, specialize in... Read More

Writer?s Web Resources

The Internet has truly revolutionized the careers of writers worldwide.... Read More

Making Freelance Writing Niche Types Fit: A Few Niche Types by Definition and Description

Our Freelance Writing Needs DefinedWe must make freelance niche types... Read More

A Mode of Transportation

Great writing transports one vicariously to realms that the reader... Read More

Keys to Characterisation

Far too many inexperienced writers create flat, stereotypical characters: the... Read More

Learn How To Write Poetry!

A poet isn't born; you must work at crafting your... Read More

Inspiring the Poet in You!

Poems. Just the mention of them makes me smile. Why?... Read More

On Writing and Poetry: Harry Calhoun in Conversation

"This is just brilliant. The whole interview is incredible? I'm?... Read More

Writing Technique: The Restaurant Syndrome

Picture this scene.Your hero is sitting in a bar. He's... Read More

Tips On Writing A Killer Sales Letter

Writing a sales letter doesn't have to be that difficult... Read More

Do The Unfamiliar To Keep Your Writing Going

One of the best ways to blow someone's winning streak... Read More

Amazing Ways Writing Articles Can Improve Your Business

How to get a lot of traffic to your website... Read More

To Outline Or Not To Outline

Ah, the age-old writer's debate--to outline or not to outline?Outlines... Read More

Spiritual Journaling

Whether you keep a separate spiritual journal or just want... Read More

O'Hare Chicago prom limo ..