9 More Writing Tips for Successful Email Marketing

A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response.

1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. It's a natural way to begin a conversation. Just be sure your question is honest and straightforward - not cryptic, hyped, or suspicious.

2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an "email ad" is more likely to be deleted on sight than one that appears to be a personal message ? even if that message is obviously promotional.

3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.

4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message ? in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.

5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.

6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. You'll be surprised how many prospects will click on these to respond.

7. Drop-text images. A drop-text is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.

8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clients') information premiums - white papers, guides, checklists, downloads - work best.

9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.

About The Author

An award-winning copywriter, Steve Slaunwhite helps companies achieve their direct mail and email marketing objectives. He can be reached at www.steveslaunwhite.com

www.steveslaunwhite.com

cheap limo service Lombard .. Lockport Chicago limo O’Hare
In The News:

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.
Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.
There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.
These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.
Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?
Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.
Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.
Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.
Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.
Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.
Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.
Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.
With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Recycling robots are using artificial intelligence to learn how to sort recyclables by recognizing patterns in colors, textures, shapes and logos.
The Reachy 2 robot is designed to be friendly and approachable, inviting natural interaction and is perfect for research, education and experimenting with embodied AI.
Kurt "CyberGuy" Knutsson shares several easy ways to keep your credit cards safe from digital thieves while you're traveling this summer.
Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of the game.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The CyberGuy explains why healthcare organizations are vulnerable to hackers after there have been a half dozen data breaches this year.
Developed at two California universities, the innovative technology combines brain-computer interfaces with advanced AI to decode neural activity into audible speech.

How You Can Take Advantage of the Increasing Demand for Freelance Online Writers

The freelance writing market is a growing market to be... Read More

The Makings of a Personal Essay, Really

Sometimes I can be dense when it comes to realizing... Read More

The Demon Fear

You have a great idea for a poem, a story,... Read More

Use Real-Life Templates For Writing Success

At some point along the way, most of us have... Read More

Where to Look for Your Next Project when You?re Writing for Profit

When my first book "Starting Your Own Business" was published... Read More

The Prologue - When to Use One, How to Write One

What is a prologue? When should you use one? Should... Read More

Check Your English Grammar With This Easy Technique

As an International language, English has been used widely in... Read More

Editing Secrets

Once you've plotted out your book, developed the characters and... Read More

Authors-Stop Expensive Mistakes Before you Spend on Professional Services

So many clients come to me as a book or... Read More

The Importance of Writing Clearly for Business

Creating written documents reveals so much about you and your... Read More

Screenwriting ? Five Golden Insights

Originality emerges from structure. Once you have a story idea,... Read More

Get Your Writing Reviewed by Major Publications for Free

All Writers need the press, especially new writers. As a... Read More

Secrets Of Successful Authors

When the writing bug hits you, get out your pencil,... Read More

Passionate About Writing?

I'm a writing fool! 2 book proposals, 1 user's guide,... Read More

Nonfiction Idea Generators

The hardest part of nonfiction writing is finding a subject... Read More

5 Effective Web Writing Tips

Writing for the web is very different from writing for... Read More

Ghostwriting - Making Money by Being Invisible

My bookcase take up one whole wall in the family... Read More

Fight The Fluff!

The first and final rule of quality writing is this:... Read More

Write Possibilities

We writers are a powerful lot. We control time. We... Read More

Tips For Better Writing

It is certainly true that we don't get a second... Read More

How To Be A Published (Non-Fiction) Author

1. Turning your idea into a bookWith non-fiction books the... Read More

The Myths of Writing: Have You Bought Into These?

There is an image most people carry of the artist... Read More

Mixing and Mingling: The Door to Publication?

Mixing and mingling with industry professionals is an opportunity that... Read More

Rules for Getting the Story Down

1. Write it fast, fix it later.2. Commit to writing... Read More

Writing Personal Statements - Top Tips

WRITING THE PERSONAL STATEMENT TO GET INTO UK UNIVERSITYHOW DO... Read More

limo O'Hare Glen Ellyn ..