A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response.
1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. It's a natural way to begin a conversation. Just be sure your question is honest and straightforward - not cryptic, hyped, or suspicious.
2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an "email ad" is more likely to be deleted on sight than one that appears to be a personal message ? even if that message is obviously promotional.
3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.
4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message ? in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. You'll be surprised how many prospects will click on these to respond.
7. Drop-text images. A drop-text is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.
8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clients') information premiums - white papers, guides, checklists, downloads - work best.
9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.
About The Author
An award-winning copywriter, Steve Slaunwhite helps companies achieve their direct mail and email marketing objectives. He can be reached at www.steveslaunwhite.com
professional maid services Park Ridge ..Started a book and then got bogged down? Like many... Read More
While novels do not usually attempt to convey concepts about... Read More
If a writer considers writing to be a task, he/she... Read More
The process of developing a working title for your nonfiction... Read More
The writing community is a strong one, with many new... Read More
Writing is a personal and introspective process. To share with... Read More
Creative Writing Tips ?Whichever theme you choose, all the elements,... Read More
If you are reading this article then you probably have... Read More
Writers are notorious collectors of slips of paper. They tear... Read More
Writer's forums are bustling with debate over whether or not... Read More
Since the headline is the first contact your readers have... Read More
It's easy to feel overwhelmed by marketing. First, there's so... Read More
You are the only one who knows what being a... Read More
Every morning I excitedly get out of bed. Just a... Read More
There is an image most people carry of the artist... Read More
To help build your profile and reputation within a large... Read More
We all need a cheer squad.We all need people to... Read More
Sometimes a freelance writing career can feel very much like... Read More
And a dreadful thing from the cliff did spring, and... Read More
"This is just brilliant. The whole interview is incredible? I'm?... Read More
Real Estate has "Location, location, location," and writing has "Clips,... Read More
There's nothing that kills a scene like hackneyed dialogue. Just... Read More
Virgil, the great Roman poet, wrote "Practice and thought might... Read More
For any great novelist, defining your cast of intriguing characters... Read More
In most aspects of business, we will be expected to... Read More
cleaning lady near Lincolnshire ..Everybody knows writing a story is not easy. Like the... Read More
You have a great idea for a poem, a story,... Read More
When most people consider writing a book, they don't think... Read More
If you have been online for any length of time... Read More
* Scanning and Skimming Practices *Whether you're writing e-mail messages... Read More
All sales begin with some form of advertising whether it's... Read More
It's a good idea to use TextPad because all opt-in... Read More
The journey to having my first novel for children published... Read More
When you read a letter from someone, we are immediately... Read More
Day after day, writers tend to sit for hours writing... Read More
The hardest part of nonfiction writing is finding a subject... Read More
Do you have trouble getting your thoughts and ideas down... Read More
When a writer is working on their next literary masterpiece... Read More
Paulo Coelho was born on August 24th 1947 in Rio... Read More
Creative Writing Tips ?You are plotting the story. You write... Read More
To keep it simple and basic: Jack Finney's Invasion of... Read More
For those looking at the jobs listings for writers, they... Read More
Today I took the dog for a walk and realized... Read More
As an International language, English has been used widely in... Read More
How to Start Your Story with a BangThe purpose of... Read More
Write Right - You have an all important business letter... Read More
You might not need any memoir writing help, per se,... Read More
1. Remember publication is a business; writing is an art.... Read More
Writing for the web is very different from writing for... Read More
Someone once commented that there were no new ideas to... Read More
Writing |