A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response.
1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. It's a natural way to begin a conversation. Just be sure your question is honest and straightforward - not cryptic, hyped, or suspicious.
2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an "email ad" is more likely to be deleted on sight than one that appears to be a personal message ? even if that message is obviously promotional.
3. Don't be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.
4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message ? in that order. A lot of marketers forget the middle hyperlink. Don't. Your response rates will suffer.
5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you'll have to think of an interesting way to present it as an image. But, trust me, it's worth the effort.
6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. You'll be surprised how many prospects will click on these to respond.
7. Drop-text images. A drop-text is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.
8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clients') information premiums - white papers, guides, checklists, downloads - work best.
9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.
About The Author
An award-winning copywriter, Steve Slaunwhite helps companies achieve their direct mail and email marketing objectives. He can be reached at www.steveslaunwhite.com
best cleaning company Highland Park ..Not long ago, I took stock of my unrealized desire... Read More
The writing community is a strong one, with many new... Read More
For many authors just starting out, it can be a... Read More
When most people consider writing a book, they don't think... Read More
People can't believe I did it, but I did. I... Read More
Creative Writing Tips ?Your theme has to be something you... Read More
How do you choose a name? Do you put down... Read More
All Writers need the press, especially new writers. As a... Read More
1. Make your goals achievable.By achievable, we mean realistic and... Read More
Style manuals are all well and good, and in fact,... Read More
IntroductionSince our early days of elementary education we have been... Read More
How long should your chapters be?I can't resist... I have... Read More
Creative Writing Tips ?Whichever theme you choose, all the elements,... Read More
1. Before you write anything down define not what you... Read More
To keep it simple and basic: Jack Finney's Invasion of... Read More
What's the best way to plot?Quick answer: the best way... Read More
Today it begins.I have always known I was a freelancer.... Read More
Don't they drive you nuts?You can visit all the rules... Read More
During my 25-year career in a variety of professional positions... Read More
BAITED, BATEDBaited usually refers to traps or snares. When the... Read More
A good white paper is a paper that makes you... Read More
Dream that your book can be a number one best... Read More
"No one will ever know who I am, I'm a... Read More
Every writer knows that the urge to write is not... Read More
Calling all publishers, editors, journalists and freelance writers. It's time... Read More
high-end home cleaning Winnetka ..SALE, SAIL Sale is either offering something for purchase... Read More
Most writers are familiar with first and third points of... Read More
DEFINITIONSRetail margin is basically the difference between your book's wholesale... Read More
Is your book nearly finished, finished, published, or even in... Read More
Creative Writing Tips ?For a theme to work and the... Read More
If you are reading this article then you probably have... Read More
9 out of 10 professionals and small business owners have... Read More
Kallu was a tenant of Santosh Kumar Nayak. Santosh Kumar... Read More
You send me an e-mail. You tell me you've written... Read More
Ah, the age-old writer's debate--to outline or not to outline?Outlines... Read More
FERRETING OUT WORK You keep hearing that there's work out... Read More
Each author has special editing needs. To save yourself time... Read More
Beginning writers often tend to think of a book as... Read More
WRITING THE PERSONAL STATEMENT TO GET INTO UK UNIVERSITYHOW DO... Read More
First, let's tackle the question that is uppermost in many... Read More
Plagiarism has been condemned lately by all types of experts,... Read More
When you run an online agency for freelance writers, editors... Read More
By far, I have found that the lack of discipline... Read More
The journey to having my first novel for children published... Read More
I hate to admit this, but I rarely get an... Read More
What is a freelance grant writer? These individuals have a... Read More
Hands up all those who'd like to have a successful... Read More
My bookcase take up one whole wall in the family... Read More
Not all writers write good grammar. That's a fact. It's... Read More
"This is just brilliant. The whole interview is incredible? I'm?... Read More
Writing |