Home
>
Writing
>
Applying KISS Principle in Writing

Applying KISS Principle in Writing

I have added a new word to my vocabulary. Logorrhea. We've all been touched by it. What is it? The Word Spy defines it, "excessive verbosity and long-windedness. Also know as verbal diarrhea."

Basically, you'll see plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for word? Most people quickly scan such content. Jakob Nielsen and many other experts confirm this theory.

It's best to keep it short 'n sweet. There are online Web sites that require 1000+ word articles. This does not mean running free and writing wordy. Ezine editors require tightly written articles. Here are a few tips to help you ensure your writing is concise.

I'm pretty guilty of using qualifiers. While researching this article, I attended a meeting where the manager used, "basically" in every other sentence. That word rang in my head that I said it while talking with her.

Basically, these qualifiers are the "um" of writing. Like "uh" and "um" in conversation, the sentence with the qualifier says the same thing without them. Let's take a look. Reread the second paragraph of this article without the word, "basically." Doesn't it sound better? It gets the same point across.

Forget the following words: "pretty," "rather," "totally," "really," "quite," "basically," "actually," and "very." OK, there
may actually be situations when you need to use one of these words, but use it with care. After all, we can't imagine life or Elvis Presley without "thank you very much."

I worked for a manager with a PhD and he liked giving us articles relating to our work. I hated these articles. They were written by and for people with PhDs. Come on, you know what I mean. Every word in these papers are at least eight letters long and require frequent dictionary use. It makes readers feel stupid. Remember people are scanning online content and they'll more likely absorb simple phrases. People are not stupid. They're overloaded with too much information. If it's complex, they'll skip it and move on. Besides, no one likes a show-off.

How often have you heard, "large-sized" or "biggie-sized" in advertising? That's fine for TV or radio advertising. For
writing, well, it's wordy. We can lop off the "sized" and simply write "large" or "big" object. Instead of "mud-covered shoes," use "muddy shoes." Dump the "beautifully-dressed" for "beautiful."

When I was a wee gal, articles written by me had passive voice. Er, I did it again. That should be, "I wrote articles using passive voice." The hardest part is to avoid it when you don't have a subject or don't know who is the performer.

In passive voice, the subject receives the action expressed by the verb. There are two parts in passive voice: a form of the verb "to be" plus a past participle. Instead, use active voice where the subject performs the action of the verb.

The article was written by Meryl. [passive]
Meryl wrote the article. [active]

I vote for the second sentence. It's crisp.

In this day and age long phrases don't cut it anymore. I read somewhere comparing online reading to a quick shower as opposed to newspaper-reading to be enjoyed like a long, hot bath. It hit home. I'm infamous for starting each morning with a cup of coffee and my newspaper. With every sip, I slowly devour each page of the newspaper. After I finish reading the paper, I turn on the computer and quickly surf pages to get updates.

Go back to the first sentence in the previous paragraph. That phrase of five words could be dumped for one word: "today." Same meaning, isn't it?

There are many online examples on cutting wordiness and wordy phrases. Search for "eliminating wordiness" and you should find plenty of examples.

Time to edit this article and reduce wordiness. Of course, I'll leave the examples for your learning pleasure.

Meryl K. Evans, Content Maven, is Editor-in-Chief of eNewsletter Journal and The Remediator Security Digest. She's a slave to a MarketingProfs weekly column and a Web design reference guide at InformIT. She is the author of the popular e-report, How to Start a Business Blog and Build Traffic. Visit her site at http://www.meryl.net/blog/ for free newsletters, articles, and tips.

Twin Lakes rental limo .. Lockport Chicago limo O’Hare

In The News:

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Tech expert Kurt “CyberGuy" Knutsson says the $236,000 Yangwang U9 electric hypercar boasts 1,287 horsepower and can jump obstacles.

Flip phones are harder to block spam calls from, but it's not impossible. Kurt the "CyberGuy" explains how to stop incoming robocalls on your flip phone.

With so many notifications buzzing our phones these days, it's tough to distinguish between legitimate messages and possible scams. Kurt the CyberGuy helps unravel the mystery.

Scammers have a new trick where they pretend to be job recruiters to plant malicious apps on your devices. It all starts with a deceptive email.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy breaks down why those emails that warn that "Your Apple ID has been disabled" is most likely a scam. Here's how to protect yourself.

Even small mistakes can negatively impact your credit score; here are some of the most common credit report errors and how you can fix them.

Tech guru Kurt "CyberGuy" Knutsson explores the many different ways you can repurpose that old iPhone of yours rather than trashing it.

A pioneering artificial intelligence and robotics company from China has developed a repository of over 1 million robotic movements to provide robotic training.

Kurt "CyberGuy" Knutsson reveals the warning signs and steps to take if you suspect that your personal computer is infected with a virus.

Researchers found in a study that users of a robotic prosthetic hand could successfully grasp and move two objects at once without dropping them.

The James Webb Space Telescope captured photos of one of the earliest supernovas ever seen using infrared technology, and creating a time lapse of the phenomena.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

New Mac malware variant targets browser credentials and personal data, researchers find. Kurt “CyberGuy" Knutsson gives tips to safeguard your Mac from the latest malware threats.

The Jetson One eVTOL showcases air racing potential, ushering in a new aviation era. Tech expert Kurt “CyberGuy" Knutsson says the race for eVTOL supremacy is just beginning.

Tech expert Kurt “CyberGuy" Knutsson reveals that hackers stole data from Gravy Analytics, a major seller of smartphone location data to the U.S.

Kurt “CyberGuy" Knutsson: If you just bought a new iPhone, here’s what to do first when you fire it up.

AC Future and Pininfarina unveil AI Transformer homes, merging sustainability and innovation. Kurt “CyberGuy" Knutsson says this could change the way we think about home.

Technology expert Kim Komando shares her easy tips on how to declutter your phones, computers and devices from the files you no longer need.

Tech expert Kurt “CyberGuy" Knutsson has the details on a Volkswagen data leak that exposed the personal data of around 800,000 EV owners.