Q. I'm staring at a blank screen with an equally blank mind. I need an idea for tomorrow's newsletter. Help!
A. Most of us have too many ideas or too few. I've never met anyone with just the right number. Here's the secret: Once you start writing prolifically, you'll get ideas. Each idea will seem better than the one before. In fact, some ideas will be so good that you may be tempted to stop your current project and start over with the new idea!
Instead, keep a folder on your virtual or actual desktop or write ideas in a notebook. Some ideas age gracefully while others earn a decent burial.
But now let's say you're staring at a blank screen, desperate for an article for tomorrow's newsletter. What can you do? Here are five tips to get started.
1. Begin with your website's keywords. Let's say your site features "time management for stay-at-home-moms." You want to attract visitors who are searching on "parenting," "home" and "mothers." Write your keywords on top of a sheet of paper and free-associate. Busy. Homes. Housework. Hmmmaybe you can write about housework and time management?
2. Look around the room where you are working and choose an interesting object. For example, I see two sleeping cats and, through the window, a plant holder with the remains of my last gardening efforts.
My sad little plant could be a metaphor for some aspect of writing, such as ideas that die unless they're watered, fertilized and loved. Or it could be a reminder to focus on your strengths. Laziness often signals a lack of interest or skill. Let's face it, I'll never grow a nice pot of geraniums like the one my neighbors have.
Sleeping cats? Well, some images work better than others, and I've written a lot about my cats and my dog. Overuse of an image...hmm, there's an idea!
3. Call up a friend and describe what you're offering. Ask your friend, "What seems most unusual, puzzling or surprising about what I just said?"
Let's say you're an office organizer. Your friend says, "I didn't realize that people who cleared clutter often found their sales increasing. Can you convince me?" Given the state of my own office, I'd like to be convinced, too! You've got a winner here.
Heidi Challenger of Boise, Idaho, promises a year's guarantee for each home she sells. See http://www.movinglady.com/relolinks.html to find her site. Now there's a great idea for an article -- or several! What is a home guarantee? And why should we ask for one? Does Heidi have unique assets that allow her to offer a guarantee when other realtors can't? All these questions arise from her online advertisement -- and all could be developed into articles.
4. This one's my favorite. Ask your subscribers to contribute questions. You'll be sure your articles fit their interests. Last week's article on permission marketing came directly from a reader request and this week's article combines two queries. WL Ezine subscribers, take note!
5. Look at your calendar. What's the season? If you're writing for your own ezine, choose the current season or, if you're right on the border, next season. If you're writing for print media, ask the editors for a calendar. You may need to submit in June for a Christmas issue. You can go deeper, choosing month and even holiday within the month. You can get whimsical, writing about the astrological sign that governs this month.
About The Author
Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.
"Ten secrets of mastering a major life change" http://www.cathygoodwin.com
Contact: http://www.cathygoodwin.com 505-534-4294
no-contract cleaning service Des Plaines ..If you are an aspiring writer, or you simply want... Read More
Here's everything I know about improving your writing, publishing it... Read More
Arrogance has a bad rap. We think of arrogant people... Read More
There are so many ways for writers to make good... Read More
Riding on the fumes of potential, you take pen to... Read More
You send me an e-mail. You tell me you've written... Read More
Writing better is critical for students. But it's even more... Read More
If you are a serious writer who wants to publish... Read More
We all know people who ramble. They include every boring... Read More
Peter Abrahams is the author of thirteen novels, including "The... Read More
It occurred to me one day that I needed something... Read More
On the first day of a bright and shiny new... Read More
Not long ago, I went to an Internet Marketing Seminar.... Read More
Ah, writing. For those of us who love to play... Read More
Proofreading worksheets are a great tool to help individuals open... Read More
What is a prologue? When should you use one? Should... Read More
How to get a lot of traffic to your website... Read More
The only way to become a writer is to write.... Read More
If you are looking for copywriter books, you'll want to... Read More
What am I supposed to give Anthony as a wedding... Read More
Welcome to the zany ideas of a productive writer. My... Read More
Today Norm Goldman, Editor of sketchandtravel and bookpleasures is honored... Read More
Rejection. This scary word plagues virtually every writer this side... Read More
Among the various foolproof methods used to boost traffic to... Read More
As many authors are fond of stating, "Ideas are all... Read More
bathroom cleaning service Lake Forest ..I owe the completion and success of my book to... Read More
In the current job market, many editorial workers have turned... Read More
Peter Abrahams is the author of thirteen novels, including "The... Read More
One morning, you open your inbox and find several e-mails... Read More
Being a great writer is no longer enough if you... Read More
ESSAY 3Writing an autobiography involves a matching up of a... Read More
In his book, "Achieving Financial Independence as a Freelance Writer,"... Read More
What am I going to write about?Which topic is the... Read More
Want to write your book? But, need a blueprint on... Read More
Creating written documents reveals so much about you and your... Read More
Suspense novels are probably the easiest novels to write. Suspense... Read More
Compiling a list of the history's ten best writers is... Read More
Back in the mid to late 1980s I was a... Read More
My bookcase take up one whole wall in the family... Read More
The greatest gift you have to give to yourself and... Read More
If you're a writer, you're in business. It doesn't matter... Read More
Ever wonder what an author's life is like? What that... Read More
Whether you are working for a small business, large corporation,... Read More
Or do you?Writers write. You shouldn't wait around for inspiration... Read More
The first step in the writing process is to put... Read More
You may not remember this, but in the early days... Read More
Think you can't write a book that will sell? You... Read More
As an aspiring or an established entrepreneur, you are an... Read More
Traditionally, business writing uses the "one thing after another" format,... Read More
One of the nice things about being an author is... Read More
Writing |