Home
>
Writing
>
Business Writing: 10 Great Authors

Business Writing: 10 Great Authors

Great business writers combine narrative skills with sound judgment to create classics that help both the beginner and the mid-career professional.

Writing's completely subjective. What interests you may not interest me. But if somebody told me I could read the wisdom of only ten business writers, these are the ones I'd choose:

1. Socrates ? He was likely history's first "self-help" writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn't accept opinion as fact.

2. Sophocles ? Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first "niche" marketer.

3. Benjamin Franklin ? This multi-talented American championed succinct writing, and his epigrams became part of our national heritage. Ben warned, "He that speaks much is much mistaken." Franklin succeeded in multiple business ventures.

4. Mark Twain ? He's been called America's finest author because he wrote in American dialect, using phrases and speech unique to the United States. He punctured pompous prose, and laced his stories with regional references. (Many say Twain was also America's greatest lecturer.)

5. Claude Hopkins ? This researcher wrote "Scientific Advertising" in 1923. He's among the first to discuss the use of product samples and demonstrations.

6. Edward Bernays ? This nephew of Sigmund Freud is called the "father of public relations." He authored the classic book "Crystallizing Public Opinion" in 1923.

7. Dale Carnegie ? His book "how to Win Friends and Influence People" is one history's greatest guides. He discussed the value of developing one's personality, and wrote beautifully.

8. David Ogilvy ? This brilliant copywriter and ad agency executive believed in the value of brand image, and valued advertising research and testing.

9. John Caples ? His wonderful books like "Tested Advertising Methods" serve as a great source of information on powerful words, phrases, sentences, headlines, and much more.

10. Al Ries and Jack Trout ? They wrote the classic "Positioning: The Battle for Your Mind," which discusses ways to get your product or service remembered. (It's my favorite business book.)

Rix Quinn wrote "Words That Stick: A Guide to Short Writing with Big Impact." It's a writing book to help people who hate to write. It's available from your local bookstore, or from http://www.tenspeed.com/catalog/all/item.php3?id=1661

Twin Lakes rental limo .. Lockport Chicago limo O’Hare

In The News:

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Tech expert Kurt “CyberGuy" Knutsson says the $236,000 Yangwang U9 electric hypercar boasts 1,287 horsepower and can jump obstacles.

Flip phones are harder to block spam calls from, but it's not impossible. Kurt the "CyberGuy" explains how to stop incoming robocalls on your flip phone.

With so many notifications buzzing our phones these days, it's tough to distinguish between legitimate messages and possible scams. Kurt the CyberGuy helps unravel the mystery.

Scammers have a new trick where they pretend to be job recruiters to plant malicious apps on your devices. It all starts with a deceptive email.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy breaks down why those emails that warn that "Your Apple ID has been disabled" is most likely a scam. Here's how to protect yourself.

Even small mistakes can negatively impact your credit score; here are some of the most common credit report errors and how you can fix them.

Tech guru Kurt "CyberGuy" Knutsson explores the many different ways you can repurpose that old iPhone of yours rather than trashing it.

A pioneering artificial intelligence and robotics company from China has developed a repository of over 1 million robotic movements to provide robotic training.

Kurt "CyberGuy" Knutsson reveals the warning signs and steps to take if you suspect that your personal computer is infected with a virus.

Researchers found in a study that users of a robotic prosthetic hand could successfully grasp and move two objects at once without dropping them.

The James Webb Space Telescope captured photos of one of the earliest supernovas ever seen using infrared technology, and creating a time lapse of the phenomena.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

New Mac malware variant targets browser credentials and personal data, researchers find. Kurt “CyberGuy" Knutsson gives tips to safeguard your Mac from the latest malware threats.

The Jetson One eVTOL showcases air racing potential, ushering in a new aviation era. Tech expert Kurt “CyberGuy" Knutsson says the race for eVTOL supremacy is just beginning.

Tech expert Kurt “CyberGuy" Knutsson reveals that hackers stole data from Gravy Analytics, a major seller of smartphone location data to the U.S.

Kurt “CyberGuy" Knutsson: If you just bought a new iPhone, here’s what to do first when you fire it up.

AC Future and Pininfarina unveil AI Transformer homes, merging sustainability and innovation. Kurt “CyberGuy" Knutsson says this could change the way we think about home.

Technology expert Kim Komando shares her easy tips on how to declutter your phones, computers and devices from the files you no longer need.

Tech expert Kurt “CyberGuy" Knutsson has the details on a Volkswagen data leak that exposed the personal data of around 800,000 EV owners.