Home
>
Writing
>
Business Writing: 10 Great Authors

Business Writing: 10 Great Authors

Great business writers combine narrative skills with sound judgment to create classics that help both the beginner and the mid-career professional.

Writing's completely subjective. What interests you may not interest me. But if somebody told me I could read the wisdom of only ten business writers, these are the ones I'd choose:

1. Socrates ? He was likely history's first "self-help" writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn't accept opinion as fact.

2. Sophocles ? Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first "niche" marketer.

3. Benjamin Franklin ? This multi-talented American championed succinct writing, and his epigrams became part of our national heritage. Ben warned, "He that speaks much is much mistaken." Franklin succeeded in multiple business ventures.

4. Mark Twain ? He's been called America's finest author because he wrote in American dialect, using phrases and speech unique to the United States. He punctured pompous prose, and laced his stories with regional references. (Many say Twain was also America's greatest lecturer.)

5. Claude Hopkins ? This researcher wrote "Scientific Advertising" in 1923. He's among the first to discuss the use of product samples and demonstrations.

6. Edward Bernays ? This nephew of Sigmund Freud is called the "father of public relations." He authored the classic book "Crystallizing Public Opinion" in 1923.

7. Dale Carnegie ? His book "how to Win Friends and Influence People" is one history's greatest guides. He discussed the value of developing one's personality, and wrote beautifully.

8. David Ogilvy ? This brilliant copywriter and ad agency executive believed in the value of brand image, and valued advertising research and testing.

9. John Caples ? His wonderful books like "Tested Advertising Methods" serve as a great source of information on powerful words, phrases, sentences, headlines, and much more.

10. Al Ries and Jack Trout ? They wrote the classic "Positioning: The Battle for Your Mind," which discusses ways to get your product or service remembered. (It's my favorite business book.)

Rix Quinn wrote "Words That Stick: A Guide to Short Writing with Big Impact." It's a writing book to help people who hate to write. It's available from your local bookstore, or from http://www.tenspeed.com/catalog/all/item.php3?id=1661

limo prices to midway Harrods Creek .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says DNA tests pose privacy risks like shared genetic information, inaccuracies and hard data deletion.

Tech expert Kurt “CyberGuy" Knutsson says this enormous airship revolutionizes cargo transport by flying to remote areas.

Understanding the language of the internet can help you protect your personal information from bad actors. Kurt "CyberGuy" Knutsson explains.

Woven City is Toyota's experimental city that is a fully functional environment for people to live, work and play while doing research.

The line between spam and scams is thin. Kurt "CyberGuy" Knutsson details his tips for identifying and avoiding phone scams, robocalls and unwanted solicitations.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt the CyberGuy takes you through the steps to easily set your preferred web browser whether you're using a Mac, Windows PC, iPhone or Android.

Google, Instagram, Facebook and weather apps can track your location and use that data to serve you ads; here's what you can do to protect your privacy.

A new debate has emerged about whether airlines should charge passengers based on their weight to help reduce fuel consumption and lower emissions.

Tech expert Kurt “CyberGuy" Knutsson says Hipshipper, which is used by eBay, Shopify and Amazon sellers, exposed millions of shipping labels.

Boxabl’s Baby Box is a 120-square-foot foldable home that can be set up in 60 minutes and has off-grid features. Kurt “CyberGuy" Knutsson says it's designed to maximize functionality.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Major IoT data breach: Mars Hydro database with 2.7 billion records exposed. Kurt “CyberGuy" Knutsson says the breach is a reminder of the risks that come with using IoT devices.

Unitree H1 robots dance at gala, blending AI and tradition. Tech expert Kurt “CyberGuy" Knutsson examines the convergence of cutting-edge technology and traditional culture.

For the first time ever, SpaceX launched a rocket into space from Florida and landed the booster the Bahamas, allowing for future polar-orbit spaceflight missions.

Attackers use caller ID spoofing and AI voices to steal money. Tech expert Kurt “CyberGuy" Knutsson provides seven ways to protect yourself.

Tech expert Kurt “CyberGuy" Knutsson talks about the Genesis GV60 MIV, an electric rescue EV with snow tracks for extreme missions.

Tech expert Kurt “CyberGuy" Knutsson helps you ensure a smooth online experience with a reliable, secure home network setup.

Kurt “CyberGuy" Knutsson talks about Vollebak’s Shielding Suit, which blocks EM radiation, infrared and tracking for privacy.

Even Apple products are vulnerable to cybercriminals, and a new report suggests the owners of Mac products will have to be more vigilant this year.

An inflatable six-person tiny house from a firm called 2001 looks like a space station with its inflatable dome that is transportable and eco-friendly.

Scams cost Americans an estimated $159 billion every year and average about $3,500 in losses per victim. The CyberGuy has advice to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Zeekr and Waymo are joining forces for the world's first mass-produced autonomous vehicle, combining an electric vehicle with self-driving technology.

A humanoid robot training center has opened in Shanghai, a big step in China's efforts to become a global leader in robotics and artificial intelligence.