Home
>
Writing
>
Business Writing: 10 Great Authors

Business Writing: 10 Great Authors

Great business writers combine narrative skills with sound judgment to create classics that help both the beginner and the mid-career professional.

Writing's completely subjective. What interests you may not interest me. But if somebody told me I could read the wisdom of only ten business writers, these are the ones I'd choose:

1. Socrates ? He was likely history's first "self-help" writer. He taught people to seek ultimate truths by questioning conventional wisdom and examining their own beliefs. He said folks shouldn't accept opinion as fact.

2. Sophocles ? Another guy with no last name. He created plays that usually centered on a single heroic character who chose an unpopular course of action. This dramatist may have been the first "niche" marketer.

3. Benjamin Franklin ? This multi-talented American championed succinct writing, and his epigrams became part of our national heritage. Ben warned, "He that speaks much is much mistaken." Franklin succeeded in multiple business ventures.

4. Mark Twain ? He's been called America's finest author because he wrote in American dialect, using phrases and speech unique to the United States. He punctured pompous prose, and laced his stories with regional references. (Many say Twain was also America's greatest lecturer.)

5. Claude Hopkins ? This researcher wrote "Scientific Advertising" in 1923. He's among the first to discuss the use of product samples and demonstrations.

6. Edward Bernays ? This nephew of Sigmund Freud is called the "father of public relations." He authored the classic book "Crystallizing Public Opinion" in 1923.

7. Dale Carnegie ? His book "how to Win Friends and Influence People" is one history's greatest guides. He discussed the value of developing one's personality, and wrote beautifully.

8. David Ogilvy ? This brilliant copywriter and ad agency executive believed in the value of brand image, and valued advertising research and testing.

9. John Caples ? His wonderful books like "Tested Advertising Methods" serve as a great source of information on powerful words, phrases, sentences, headlines, and much more.

10. Al Ries and Jack Trout ? They wrote the classic "Positioning: The Battle for Your Mind," which discusses ways to get your product or service remembered. (It's my favorite business book.)

Rix Quinn wrote "Words That Stick: A Guide to Short Writing with Big Impact." It's a writing book to help people who hate to write. It's available from your local bookstore, or from http://www.tenspeed.com/catalog/all/item.php3?id=1661

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.