Home
>
Writing
>
Hey Cient, this is Me! Find Your Writing Voice and Sell Yourself

Hey Cient, this is Me! Find Your Writing Voice and Sell Yourself

In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"

They want to know not just what you deliver -- but how. Will you be funny or serious? A perky cheerleader or a sardonic commentator? Will your view of life be based on "believe and it happens" or "what you see is what you get?"

Here are some tips to add your own voice to your writing.

1. Write from the heart.

Too excited, passionate or angry to sit still? Best time to connect with your voice. Grab a pencil and scribble ideas as you jump around the room.

2. Say something new.

After forty articles on time management, your readers know about cutting projects into manageable chunks and setting priorities. Ho hum. Try "better than zero" or "turn your life into a time warp."

3. Tape yourself talking to a good friend about a product.

Do your words sound different when you speak than when you write? Transcribe the tape into an article for easy reading.

4. Picture your ideal client (you do have one, don't you?). Imagine that she is gushing about your service to a friend -- highly recommending you. What words does she use to describe your services? What emotions come through?

5. Cut. Then cut again.

When you have to trim your piece to meet a word count requirement, notice that you're left with the most essential words -- all yours.

6. Write fast. Get the words down before your inner critic has a chance to participate. Edit later.

7. Reveal yourself: family, mistakes, secret dreams. When you feel just a bit embarrassed, or feel your private persona has become more public, you've probably just touched your audience's heart.

8. Be concrete -- not abstract. As writing guru Natalie Goldberg would say, "It's a geranium, not a flower."

9. If you've had voice training, be especially alert to creating the bland and the blah.

Julia Roberts could hold an audience while she reads the telephone directory. Your copy has to stand alone, without dramatic oratory.

10. Don't be afraid to break the rules: use slang and contractions. And it's okay to begin a sentence with "and" or "but."

Just tread carefully on the rules of grammar and spelling. "Your about to head off for you're great adventure" can be a credibility-buster.

About The Author

Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.

"Ten secrets of mastering a major life change" http://www.cathygoodwin.com

Contact: http://www.cathygoodwin.com 505-534-4294

limo prices to midway Harrods Creek .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says DNA tests pose privacy risks like shared genetic information, inaccuracies and hard data deletion.

Tech expert Kurt “CyberGuy" Knutsson says this enormous airship revolutionizes cargo transport by flying to remote areas.

Understanding the language of the internet can help you protect your personal information from bad actors. Kurt "CyberGuy" Knutsson explains.

Woven City is Toyota's experimental city that is a fully functional environment for people to live, work and play while doing research.

The line between spam and scams is thin. Kurt "CyberGuy" Knutsson details his tips for identifying and avoiding phone scams, robocalls and unwanted solicitations.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt the CyberGuy takes you through the steps to easily set your preferred web browser whether you're using a Mac, Windows PC, iPhone or Android.

Google, Instagram, Facebook and weather apps can track your location and use that data to serve you ads; here's what you can do to protect your privacy.

A new debate has emerged about whether airlines should charge passengers based on their weight to help reduce fuel consumption and lower emissions.

Tech expert Kurt “CyberGuy" Knutsson says Hipshipper, which is used by eBay, Shopify and Amazon sellers, exposed millions of shipping labels.

Boxabl’s Baby Box is a 120-square-foot foldable home that can be set up in 60 minutes and has off-grid features. Kurt “CyberGuy" Knutsson says it's designed to maximize functionality.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Major IoT data breach: Mars Hydro database with 2.7 billion records exposed. Kurt “CyberGuy" Knutsson says the breach is a reminder of the risks that come with using IoT devices.

Unitree H1 robots dance at gala, blending AI and tradition. Tech expert Kurt “CyberGuy" Knutsson examines the convergence of cutting-edge technology and traditional culture.

For the first time ever, SpaceX launched a rocket into space from Florida and landed the booster the Bahamas, allowing for future polar-orbit spaceflight missions.

Attackers use caller ID spoofing and AI voices to steal money. Tech expert Kurt “CyberGuy" Knutsson provides seven ways to protect yourself.

Tech expert Kurt “CyberGuy" Knutsson talks about the Genesis GV60 MIV, an electric rescue EV with snow tracks for extreme missions.

Tech expert Kurt “CyberGuy" Knutsson helps you ensure a smooth online experience with a reliable, secure home network setup.

Kurt “CyberGuy" Knutsson talks about Vollebak’s Shielding Suit, which blocks EM radiation, infrared and tracking for privacy.

Even Apple products are vulnerable to cybercriminals, and a new report suggests the owners of Mac products will have to be more vigilant this year.

An inflatable six-person tiny house from a firm called 2001 looks like a space station with its inflatable dome that is transportable and eco-friendly.

Scams cost Americans an estimated $159 billion every year and average about $3,500 in losses per victim. The CyberGuy has advice to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Zeekr and Waymo are joining forces for the world's first mass-produced autonomous vehicle, combining an electric vehicle with self-driving technology.

A humanoid robot training center has opened in Shanghai, a big step in China's efforts to become a global leader in robotics and artificial intelligence.