Home
>
Writing
>
How I Became a Syndicated Columnist -- And You Can Too!

How I Became a Syndicated Columnist -- And You Can Too!

Real Estate has "Location, location, location," and writing has "Clips, clips, clips."

When people ask me how I became a syndicated columnist, I usually say, "it just snowballed." And basically that's what happened: one publication led to another, which led to another, and so forth.

I began my career writing for a small community paper in my neighborhood. To look back on those first published clips is quite entertaining! But how can I be ashamed? The work I did at The Julington Creek Plantation Press (the JCPP) became a springboard for my now nationally syndicated column "Shore Duty."

(If you read between the lines here, what I'm saying is, Don't be impatient, and don't expect quick success! Be willing to work your way up and focus on getting the coveted published clips.)

But a giant "snowball" was not all it took for me to become a writing success. Admittedly, it took hard-work, research and persistence too. Below are some things I learned along the way:

Never Submit Shoddy Work, No Matter How Small the Publication

When I was working for the JCPP I knew the interviews and spotlights I was writing were not Pulitzer material. In fact, I'd be surprised if even a hundred people ever even read those first pieces. Nevertheless, I made sure every submission was flawless and an excellent reflection of what I can do as a writer. (You never know who might read your work...even the small work!)

Providing error-free copy and meeting deadlines sets up a precedence of professionalism that will follow you throughout your career. Never forget the editors you are writing for now may be the ones writing your next referral or recommendation.

A great book for grammar and proofreading help is The Associated Press Guide to Punctuation by Rene J. Cappon.

Never Let Your Readers Down

Developing a relationship with your readers is the ultimate goal (editors only buy what their readers demand!), so it is important to make sure all your writing (however small or insignificant) is entertaining and consistent with your abilities.

Building a firm base of loyal fans and readers should be your utmost concern. Never let your readers down! When I write my column each week, I have in my mind the mother who will be sitting down to breakfast Tuesday morning and opening the Life section to see my submission. I don't write for editors (well, ok, so I do a little bit); I write for readers.

Building my readership base has paid off. Now I have loyal fans throughout the country emailing their local papers to request Shore Duty! And I'll say it again: Editors only buy what their readers demand!

Always Approach the Managing Editor

There are many benefits to querying the Managing Editor of a publication, as opposed to a section- or other editor. Ultimately, the Managing Editor makes the monetary decisions for the paper, which gives them the "last word." If you want a quick "yes" or "no" with few middle-men in between, direct your query to the Managing Editor.

Once you get the job, however, strive to build a good working relationship with the editor of your section. This will be the person you deal with on a regular basis. Always meet deadlines (in fact, be early and they'll love you!), and as much as possible, reduce the amount of work for your very busy editor: always proofread and "tighten" your writing before submitting it for publication.

Save Your Clips

As soon as you are published anywhere, start saving your clips. I always photo-copy mine because newsprint begins to yellow over time. Make sure the publication date is noted on the clip, then place it in a protective binder. Hopefully you'll be making more copies of these clips soon when you write your syndication proposal...or your book proposal!

Watch Your Contracts

Writers are artists at heart, but unfortunately, in the world of publishing, there's a lot of business-minded tasks to take care of. In particular, it's important to learn about contracts...or find someone to learn about it for you.

My husband is my personal "business advisor" who helps me to think with my "career" mind rather than my "artsy" mind when it comes time to sign on the dotted line.

Here's one very important thing I've learned (by error) about contracts: be cautious of a "Work for Hire" deal. If you sign a "Work for Hire" contract, you are basically signing away all the rights to your writing. In effect, the publication, not you, owns the article/column you produce. If you should ever want to reprint that piece (in a book, etc.) you then have to ask permission from the original publication.

A much better way is to sign a "Freelancer Contract". This type of arrangement assures you the rights to your work. You are actually only lending your work to the publication, and you still retain all rights to reprint or publish however else you choose (except that most papers will ask that you not publish in another competing local paper).

A good book to educate yourself about contracts is Understanding Publishers' Contracts by Michael Legat.

If You Have the Choice, Go With Self-Syndication

There are two ways to syndicate: through an agency, or on your own. Below are the pros and cons of both (as I see it).

Going through an Agency

The experts do all the business work for you (marketing, writing proposals, etc.)

Your mind is freed up to be artistic and write, write, write.

Agencies have contacts and networks you do not.

Selling a syndicated column can be a full-time job; if you want to write full-time, leave the business of promotion and sales to an agency.

However, an agency will take a hefty chunk of your profits.

An agency creates a middle-man through which you have to work.

An agency takes "control" of your career.

Self-Syndicating Your Column

You retain control and direction of your own career.

You don't have to share profits with an agency.

You don't have to work through a middle-man.

BUT, you do have to work really hard to market yourself and your column.

Self-syndicating is like taking on another job. (You will be solely responsible for sales, promotion, understanding contracts, creating invoices, etc.)

For me, however, the biggest benefit of going the self-syndication route has been the satisfaction I get from knowing I am in control of my own career and that I've gotten here through my own talents and hard work.

A good book for understanding the differences between self-syndication and syndication through an agency is Successful Syndication: A Guide for Writers and Cartoonists by Michael H. Sedge.

If you work hard enough, have patience and collect lots and lots of clips, you are well on your way to being a columnist.

I wish you luck, no writer's block, and many days of writing success!

About The Author

++You may reprint the above column on your website so long as the following is included the URL address is actively hyperlinked back++

www.sarahsmiley.com

home cleaning services Deerfield ..

In The News:

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

How I Became a Syndicated Columnist -- And You Can Too!

Writing