If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.
A quick look at the statistics should convince you:
--Many of these magazines have high circulations.
--Many readers are Frequent Flyers, among the most educated and affluent consumers
--60 percent are men; 40 percent women
--74 percent are in the 25-54 age bracket
--86 percent are college-educated
--56 percent hold management positions
--57 percent have incomes of more than $75,000 a year
Here's what I learned recently about while updating contact information for the in-flight magazines:
--Contact information for most of the 22 magazines in my database had changed in the last two years.
--In general, circulation at most in-flight magazines has dropped from 2002 to 2004.
--Several of the magazines have changed editors.
--One magazine has been renamed and reformatted.
--The editors' biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overwhelmed with PR requests and materials, "99 percent of which is misdirected and I can't possibly use."
--I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the major media resource directories.
--Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it's in a city served by one of these airlines.
--Many editors are still inundated with boring travelogues along the lines of "how I spent my summer vacation." Don't even bother sending this stuff.
If you can pitch an idea that's a perfect fit with a magazine's content, an in-flight magazine can result in thousands of dollars in free publicity.
Joan Stewart, The Publicity Hound, has written "Special Report #29: Fly High with Publicity in In-flight Magazines," which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.publicityhound.com where you can also sign up for the free ezine "The Publicity Hound's Tips of the Week," packed with tips on how to generate free publicity.
cheap limo service Lombard .. Lockport Chicago limo O’HareNo matter what you are writing, the first priority is... Read More
One of the best ways to blow someone's winning streak... Read More
The self-indulgent writer listens only to the mumblings of sycophants,... Read More
1. Use Logic: Check for External PressuresAre you under physical... Read More
There's nothing that kills a scene like hackneyed dialogue. Just... Read More
'Talent is cheaper than table salt. What separates the talented... Read More
When we write stories, with the purpose of sharing them... Read More
What is a freelance grant writer? These individuals have a... Read More
If you either want to write a book to help... Read More
The greatest gift you have to give to yourself and... Read More
For several years before I left teaching to write full... Read More
What Makes a Great Headline?Headlines are far more important than... Read More
Riding on the fumes of potential, you take pen to... Read More
You might not need any memoir writing help, per se,... Read More
There is no doubt that a staff writer enjoys advantages... Read More
Without denigrating the work and contribution of Syd Field to... Read More
There is an image most people carry of the artist... Read More
What am I going to write about?Which topic is the... Read More
You are far more likely to successfully write and publish... Read More
The Benefits of Co-Publishing There are a number of publishers,... Read More
Questions and answers on writing life experiences for ourselves and... Read More
User documentation is all too often written by programmers for... Read More
If you are a serious writer who wants to publish... Read More
Choosing the wrong words can have a poor effect on... Read More
Imagine a three hundred page book was in the author's... Read More
limo O'Hare Glen Ellyn ..Writer's block! Even columnist Dave Berry has it. He admits... Read More
There is a psychological nuisance so powerful that can deflate... Read More
Have you been guilty of procrastinating on your book project,... Read More
The freelance writing market is a growing market to be... Read More
DEFINITIONSRetail margin is basically the difference between your book's wholesale... Read More
If you either want to write a book to help... Read More
To capitalize on ways to make extra income you can... Read More
Plagiarism has been condemned lately by all types of experts,... Read More
* Scanning and Skimming Practices *Whether you're writing e-mail messages... Read More
Just about everyone is familiar with this beginning: "In the... Read More
About two weeks ago I received an article submissionthat immediately... Read More
Creative Writing Tips ?Your theme has to be something you... Read More
Don't they drive you nuts?You can visit all the rules... Read More
You may wonder why I have chosen this title of... Read More
Ah, writing. For those of us who love to play... Read More
Writing a sales letter doesn't have to be that difficult... Read More
What a lack of research could do to you.When creating... Read More
In reviewing and browsing web sites over the years, I... Read More
Regardless of what sort of writer you are and how... Read More
You must write a hypnotic persuasion letter to help you... Read More
Writers are often are greatly surprised or disappointed by how... Read More
According to one of my previous articles, whenever a Southerner... Read More
How to Start Your Story with a BangThe purpose of... Read More
Language Training - A key to Global CommunicationLanguage Training is... Read More
1. PLAY A GAME LIKE SOLITAIRE....for half an hour or... Read More
Writing |