If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.
A quick look at the statistics should convince you:
--Many of these magazines have high circulations.
--Many readers are Frequent Flyers, among the most educated and affluent consumers
--60 percent are men; 40 percent women
--74 percent are in the 25-54 age bracket
--86 percent are college-educated
--56 percent hold management positions
--57 percent have incomes of more than $75,000 a year
Here's what I learned recently about while updating contact information for the in-flight magazines:
--Contact information for most of the 22 magazines in my database had changed in the last two years.
--In general, circulation at most in-flight magazines has dropped from 2002 to 2004.
--Several of the magazines have changed editors.
--One magazine has been renamed and reformatted.
--The editors' biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overwhelmed with PR requests and materials, "99 percent of which is misdirected and I can't possibly use."
--I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the major media resource directories.
--Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it's in a city served by one of these airlines.
--Many editors are still inundated with boring travelogues along the lines of "how I spent my summer vacation." Don't even bother sending this stuff.
If you can pitch an idea that's a perfect fit with a magazine's content, an in-flight magazine can result in thousands of dollars in free publicity.
Joan Stewart, The Publicity Hound, has written "Special Report #29: Fly High with Publicity in In-flight Magazines," which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.publicityhound.com where you can also sign up for the free ezine "The Publicity Hound's Tips of the Week," packed with tips on how to generate free publicity.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareIn my ten years as an advertiser, I've encountered plenty... Read More
SO YOU WANT TO BE A WRITER?Many people have entertained... Read More
Writers are often are greatly surprised or disappointed by how... Read More
Almost everyone could profit from enhancing their writing skills. From... Read More
The hardest part of nonfiction writing is finding a subject... Read More
In the business of freelance writing, it's not enough to... Read More
1. Make your goals achievable.By achievable, we mean realistic and... Read More
A friend and I were talking the other day about... Read More
Creating written documents reveals so much about you and your... Read More
In the beginning of your story you have to grab... Read More
Is there a book inside of you? Yes? Then why... Read More
Charles Dickens was born in Portsea, England, in1812. His father... Read More
Writing for the web is very different from writing for... Read More
Writing is a muscle that needs exercise to stay in... Read More
I just finished to read a book. A story for... Read More
Proofreading worksheets are a great tool to help individuals open... Read More
Peter Abrahams is the author of thirteen novels, including "The... Read More
"I don't know if I should put 'writer' on my... Read More
It turns out that "tips and templates on how to... Read More
Welcome to the zany ideas of a productive writer. My... Read More
For many authors just starting out, it can be a... Read More
About two weeks ago I received an article submissionthat immediately... Read More
So, you want to freelance as an editor, writer, copy... Read More
In his book, "Achieving Financial Independence as a Freelance Writer,"... Read More
As you set out to create your first niche non-fiction... Read More
Antigo wedding limo ..A UK based freelance proofreader should be able to provide... Read More
As a previous article ("Making Better Word Choices ? 4... Read More
Sometimes there is confusion about the exact meaning of the... Read More
Writing better is critical for students. But it's even more... Read More
"The Magic of Layout..."???Okay... "magic" might seem a bit over... Read More
Do you want to publish something? An article, a non-fiction... Read More
1. What Is A Premise?A premise is the point you... Read More
It's clich?, but true-a picture does paint a thousand words.... Read More
If you're getting rejections from your submissions, please don't quit... Read More
9 out of 10 professionals and small business owners have... Read More
Do you know what a query letter is? If so,... Read More
"Do I send samples, a media kit, or just the... Read More
A frequent conversation I have with my writing clients is... Read More
Why should you consider creating a memoir of your personal... Read More
Everybody knows writing a story is not easy. Like the... Read More
When we think of writing it triggers many thoughts and... Read More
The Benefits of Co-Publishing There are a number of publishers,... Read More
Creative Writing Tips ?It should.A theme is a one-line explanation... Read More
Simply put, it is the art of writing scripts for... Read More
Good writing is like sex. Two people are involved ?... Read More
Want to write a how-to article but can't come up... Read More
Q. My writing sounds stiff and stilted. Help!A. Memories of... Read More
If you dread the thought of writing, if you fear... Read More
I have added a new word to my vocabulary. Logorrhea.... Read More
May I tell you about a writing technique shared by... Read More
Writing |