You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get paid much more for turning out a succession of assignments that assimilate a successful campaign.
Here's how to multiply your writing sales by convincing clients to invest in long-term campaigns, instead of short-term individual assignments.
? Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can also benefit from other types of promotional pieces, such as ads, direct mail, news releases, websites, and so on, to sell his product or service. Your job is to educate the client. The brochure may be the first promotional piece in a consortium of promotional pieces. Here, you must know the short-term and long-term view results of the brochure.
The short-term results are the results the brochure will achieve for the client; and the long-term results are the results the brochure will achieve/contribute for the entire campaign. It answers the questions, "How do the results of this brochure fit into the entire campaign?" and "How can these results be strengthened with other forms of promotional materials?"
Show the client how a campaign, that's comprised of a succession of assignments, can achieve - and exceed - his expectations and outsell and outdo the performance of a single assignment.
? Use "tie-in" services. Whenever a client approaches you with a single assignment, ask yourself what tie-in services can supplement the single assignment. A news release achieves better results when it's accompanied with a photo. And a press kit - complete with press releases, photos, brochures, and company information - can achieve better results than a single press release. All of these extra tie-in services can turn writing a single press release into multiple writing sales.
? Offer the "concept to completion" benefit. Instead of pitching yourself as a freelancer who can write newsletter copy, pitch yourself as a freelancer who produces newsletters, from copy to completion. You multiply your income by outsourcing parts of the job and delivering a finished product, not a piece of the product. You also can extend your "concept to completion" services by pitching yourself as a marketing consultant, in which you make recommendations to the client as to the best way to market the newsletter.
? Develop strong consultative skills. Besides selling your freelance services, also offer consulting services. Clients pay you to explain ideas, concepts, recommendations and turnkey solutions as to the best way to achieve the results they desire. Consulting with clients can lead to securing freelance work, since clients realize you have the skills and expertise to undertake the task.
? Know the future needs of clients. Clients come with present needs - and future needs. A client may hire you to write a newsletter now, but they'll also consider you for future work if you know what their future needs are and how to fulfill them. The company may be ushering in a new product line, creating a new division within the company, sponsoring a charity event, or creating a website. All of these future events need a freelancer to do promotional writing and freelance work. That's you. Your job is to show clients how you'll address their future needs with solutions that'll increase their profitability and/or productivity. This is usually accomplished with a proposal through which you pitch yourself as the freelancer who has the solutions to undertake the future tasks.
? Use proposals to secure work. Proposals are an inclusive persuasion tool to convince prospects that you can increase their profitability and/or productivity with your freelance services. Proposals specifically show the client how you intend to achieve the desired results, the time and costs involved, and why you and your solutions are the best choices to boost the company's profits.
? Adaptations. Any of your freelance writing services can be adapted for websites, turning a single assignment into two assignments. Get paid to write a press release or brochure, and then get paid again to adapt the copy digitally.
? Add-on services, such as desktop publishing services, marketing consulting, compiling and selling media lists, and project coordinating can help multiply your work and your income. Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.com (http://www.freelancewriting.com), a free website dedicated to help writers master the business and creative sides of freelance writing.
------------------------------------------------------------
This article may be freely reprinted, online and offline, without permission as long as no text is altered.
About The Author
Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.com (http://www.freelancewriting.com), a free website dedicated to help writers master the business and creative sides of freelance writing.
taxi from O'Hare Bismarck .. Lockport Chicago limo O’HareAccording to one of my previous articles, whenever a Southerner... Read More
Every writer knows that the urge to write is not... Read More
A UK based freelance proofreader should be able to provide... Read More
Among the various foolproof methods used to boost traffic to... Read More
Good writing is like sex. Two people are involved ?... Read More
You're writing a story set in your local city, but... Read More
One of the most common weaknesses I see in day-to-day... Read More
Remember the days when we wrote with pen and paper?... Read More
A few months ago, I wrote a guide entitled: 101... Read More
I owe the completion and success of my book to... Read More
There's nothing that kills a scene like hackneyed dialogue. Just... Read More
There are many ways you can generate ideas you can... Read More
I went to school to be a teacher. In fact,... Read More
Congratulations on writing your first book. That is quite an... Read More
The short-short story has been likened by some as being... Read More
No matter what your fifth-grade English teacher says, some grammar... Read More
Your struggling to sell just a few copies of your... Read More
'Talent is cheaper than table salt. What separates the talented... Read More
There is one key difference between reports and most other... Read More
It would be very selfless or noble of me to... Read More
Creative Writing Tips ?For a theme to work and the... Read More
If you're getting rejections from your submissions, please don't quit... Read More
User documentation is all too often written by programmers for... Read More
Productivity begins by recognizing and valuing your brilliance, time, and... Read More
Writing a sales letter doesn't have to be that difficult... Read More
Granger Lincoln Stretch limo rentals .."Do I send samples, a media kit, or just the... Read More
ESSAY 2Andre Malraux once said that what interested him in... Read More
The first five pages of a novel are critical.Editors make... Read More
Q. My writing sounds stiff and stilted. Help!A. Memories of... Read More
Think you can't write a book that will sell? You... Read More
Q and A.Best choice when subject is very verbal or... Read More
In the ten years that I've taught people how to... Read More
For many years, I've been a tutor for students undertaking... Read More
Every morning I excitedly get out of bed. Just a... Read More
In reviewing and browsing web sites over the years, I... Read More
Today it begins.I have always known I was a freelancer.... Read More
You are the only one who knows what being a... Read More
To write books for readers at an elementary reading level... Read More
Weather posting a page to your Website, writing a letter... Read More
My Dad has this old joke that goes, "What's the... Read More
~~~Old age, to the unlearned, is winter; to the learned,... Read More
The Big IdeaOkay. So youve figured out that you would... Read More
Suspense novels are probably the easiest novels to write. Suspense... Read More
You have a great idea for a poem, a story,... Read More
IntroductionSometimes it may be beyond a companies or individuals budget... Read More
Building a new website can be extremely exciting. Seeing your... Read More
Freelance editing opportunities are out there, you just need to... Read More
One of the most common weaknesses I see in day-to-day... Read More
There's a little known secret we writers like to keep... Read More
If your articles aren't getting published very often, or you... Read More
Writing |