Home
>
Writing
>
Leveraging Your Writing

Leveraging Your Writing

A frequent conversation I have with my writing clients is how to best utilize their writing to gain more exposure and to create more income. If there is one thing that will accomplish both of these objectives, it's learning how to leverage your writing.

I suggest that you write something once, then use it in various mediums. Here's an example. I offer a teleclass series called Getting Clear About the Writing Process. I spent several days developing the content for that four week, one hour per week series. I recorded the classes and produced a workbook from the written content. I will be selling the recordings as CDs and downloadable MP3 files, and the workbook will be offered in both printed and downloadable file formats. Eventually, I will use the content to produce a book on writing, and will record that book for sale as a book on tape. I am also planning to submit portions of the content to magazines and online sites that are seeking guest columnists. And finally, I will be expanding the content to begin offering live workshops and retreats for potential writers.

My goal is to use any writing I create a minimum of five different ways, more if possible. Some will be direct income; others will be for marketing purposes. From my example, here are the methods I am using:

1. Teleclass Content

2. CDs

3. MP3s

4. Workbook

5. Downloadable PDF file

6. Articles for publication

7. Book

8. Book on tape

9. Workshops

10. Retreats

Another form of leverage is to use parts of what you've written to create another completely new piece. I save all my writing, regardless if I use it immediately or not. This week, as I was finalizing my chapter for the next book in my coaching book series, A Guide to Getting It: Sacred Healing, I used writing I had done several years ago titled, "Breaking the Pattern: The Seven C's of Transformation." Although it was not published at the time I wrote it, I've used various versions and parts of it in several other works that have subsequently been published.

Writing is like piecing together a quilt. Sometimes just one sentence from a work you've already written will fit nicely into a new piece. Other times, I've used an entire article and put it in a longer piece, such as a chapter in the series, or in the book I am writing for publication next year.

The creative process is like diving for pearls. You might write ten pages and only one sentence works well for your current use. Or you might write ten sentences and they are all pearls. Combining bits and pieces from different writing sessions has resulted in some of my best work.

Then there are the times that I write something that doesn't seem very dazzling or pertinent at the time I wrote it. Then-sometimes years later-I will read it again and the message is completely apt and the writing is compelling. I'm sure you've had the experience of reading a book and getting a specific message from it, then reading it again a year or two later and another completely different message jumps out at you. It's the same with your own writing. So keep everything you work on, whether it's on the computer or in long-hand. You never know when you will be leveraging it in one way or another!

Writing coach Marilyn Schwader is the creator and publisher of the "A Guide To Getting It" book series, which provides ideas and tools from Life and Business Coaches to help you live your life's dreams. To learn more about this book series, writing coaching, and to sign up for FREE teleclasses, visit www.clarityofvision.com.

family-safe home cleaners Morton Grove ..

In The News:

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.